哈飞赛豹新车媒体试乘试驾活动方案Word文档格式.docx

哈飞赛豹新车媒体试乘试驾活动方案Word文档格式.docx

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car,clan,wind,commonmedia

Jointmedia:

HubeiTV,HubeiTVchannel

WuhanTV,women'

sTVchannels

Hubeidaily,ChutianMetropolisDaily,Chutiandaily

ChangjiangDaily,Wuhanmorningpost,WuhanEveningPost

Chineseautomobilenewspaper,newspaper,newspaper,contemporarycarridersknow-it-allmagazine

Wuhanhotline,carfamily,windcarnetwork,bigWuhanautomobilenetwork

2,April2005-AviationScienceandtechnology,leadingthenewdriving"

HafeiSaibaolistedinthepressconference

3,April2005-"

sendgifts,HafeiSaibaodrivingtour"

Mulanmountaindrive

Two,activitiesspecificproposals

（a）newsconference;

1,activitiestheme:

aviationtechnology,drivinglead

（newtechnology,newquality,newface）

2,activitytimeandplace:

April2005

OrientalHotelWuhan

3,activities:

A,newcardisplayandpromotion

B,pressconferencesandmajormediainterviews

4,activitiesbeforethepublicity:

Media

Page

form

Releasetime

Remarks

wuhaneveningnews

-

SoftWen

Oneweekbeforetheevent

Within300words

"

Familycarwind"

program

15seconds

ActivityTrailer

Matchpicture

Wuhantrafficradio

3times/day,released3days

Familycarnetwork

Homepagehotspot

Image&

Text

GreatWuhanAutomotiveNetwork

5.Preparetheactivityschedule:

8:

30----9:

00Missetiquette,guests,guestssignin

A,conferencehost:

"

carfamilywind"

programhostJiaHeng

B,theatmosphereatthegateofthehotel（flags,balloons,rainbowdoors,clothmarks）

C,thegateofthehotelplaced2newcarSaibaosedanasshow

D,preparenewinformation,newsarticles,meetingprocessandgiftbags

E,conferenceroomlayout（Yilabaoandbanners,displaypanels,audioequipment,etc.）

9:

00----9:

20violinQuintettwo（YingBin）

20----9:

30moderatoropening

40moderatorannouncesguestpresence

Welcome9:

40----9:

50HafeiAutomobileleadership

50---10:

00HafeiAutomobileManufacturersonbehalfofspeech

10:

00---10:

10newcarintroductionandslideshow（SalesSpecialist）

10---10:

20newcarunveiledwithcarmodels

20---10:

30moderndanceperformance

30---10:

50'

sfirstWuhancustomerdeliveryceremony

50---11:

30liveinterview

Lunchafter11:

30

At14:

00,theconvoycruises.

Route:

OrientHotel-HuangpuStreet-theYangtzeRiverBridge-DongStreet-Road-Road-Wuluoroad-YangtzeRiverbridge-QingchuanBridge-liuduqiao-XinhuaRoad-roadconstruction-Zhuyeshanautomobilemarket

6,thespecificcontentofactivities

Item

Specificcontent

Number

Price

SitearrangementinfrontofHotel

Rainbowdoor

1

600yuan

Lease

High-altitudeballoon

4

banner

2

200yuan

Carpet

60squaremeters

10yuan/squaremeter

Redcloth

10meters

100yuan

Hirepersonnelexpenses

Missetiquette

6

900yuan

150yuan/person

Automobilemodel

300yuan/person

TwoviolinQuintet

700yuan

350yuan/person

Moderndance

1000yuan

250yuan/person

Host

500yuan

Mediasolicitationfee

HubeiTV

HubeiTVeconomicchannel

WuhanTVstation

1200yuan

Women'

hubeidaily

300yuan

ChuTianMetropolisDaily

Chutiannewspaper

ChangjiangDaily

WuhanMorningNews

ChinaAutomotiveNews

Thecontemporaryautomotivenewsp