大学生网上创业.外文翻译Word文档下载推荐.docx

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ResearchontheConstructionofCollegeStudents'

OnlineEntrepreneurshipPlatform

学生姓名：

XXXX　

所在系别：

管理系

所学专业：

信息管理与信息系统

导师姓名：

XXXX（讲师）

完成时间：

201７年4月12日

2

Abstract—AlongwiththetransformationofChina'

seconomicstructureandthepopularizationofmasseducation,theemploymentsituationofuniversitystudentsisbecominggrimmer.Asanidealwayforuniversitystudentstotakeupanoccupation,theentrepreneurshiphasbecomethefocusofattentiontothegovernment,societyanduniversity.However,therearesomeproblemsthatneedtobesolved.Startingfromthecultivationofuniversitystudents'

innovationconsciousness,theconstructionofonlineventureplatformcouldcreatebusinessatmosphere,implemententrepreneurshipeducation,linkuptheentrepreneursandfirms,andbringaboutthecomprehensivedevelopmentofuniversitystudents'

entrepreneurship.

Keywords:

collegestudents,entrepreneurship,platform,education

I.THEBACKGROUNDOFCOLLEGESTUDENTS'

ENTREPRENEURSHIP

Inrecentyears,undertheguidanceofcentralpolicyandthechangeoftheenvironmentofeconomicsandsociety,entrepreneurshiphasbecomeoneoftheimportantemploymentchoicesforgraduates.Thus,entrepreneurshipforgraduateshasbeenintheactiveperiod.Graduateswouldhaveachievedagreatcareeriftheycouldseizetheopportunitiesunderthebackgroundofentrepreneurship.

A.Thegrimemploymentsituation

Aftersuccessfullycompletingstudies,mostofuniversitystudentsfacewiththechoiceofemployment.Thedevelopmentofeconomyandsocietyhasgreatlychangedtheemploymentsituationofuniversitystudents.First,after30yearsofrapidgrowth,China’scomprehensiveeconomicstrengthleapttotheforefrontoftheworld,withsignificantlyenhancingthelevelofscienceandtechnologyandunceasinglystrengtheningtheinternationalcompetitivenessoffirms.Allabovepromotethecontinuousoptimizationoftheindustrialstructure,constantlyupgradethetraditionalmanualindustry,developtheintensivetechnologyindustryandweakenthedemandofemployment.Secondly,aftertherapidgrowth,Chineseeconomyfaceswiththegrowthshiftwhichwillinevitablygiveemploymentgrowthtosomepressure.Finally,thenumberofcollegegraduatesisgrowingrapidly.AccordingtotheinformationreleasedbyChinaEducationOnline，thepopularizationofmasseducationinuniversitiesleadstotheincreaseofgraduatesfrom1140000in2001to7490000in2015[1].Thefactorsthathavechangedthestatewherethestateandgovernmentofferjobsforgraduatesincludetheadjustmentofeconomicstructure,thetransitionofindustrialstructureandthegrowthofthenumberofuniversitygraduates.So,theemploymentpressureincreasesfortheuniversitystudents.

B.Theunprecedentedentrepreneurshipopportunity

Thenewtimegivestudentsthechanceofentrepreneurship.First,thegovernment,withthesocietyanduniversitiespaysattentiontouniversitystudents'

entrepreneurship,formulatesaseriesofpreferentialpoliciesandmeasurestoassist,andrelievestaxation,fundingandchargesconsiderably.TakingChongqingforanexample,itismadeclearintheplanofsupportmechanismandimplementationforChongqingsmallmicroenterprise（TheChongqingmunicipalgovernment[2014]36）thatthesupportmechanismofthesmallandmicrofirmshasbeenlistedinthe25keyreformprojects.Thegovernmenthasformulatedaseriesofpoliciestosupportmicrofirms,reducethecostsofentrepreneurshipandstimulatecreativity.Tostrengthentheindustryguidance,supportpoliciesstipulatethatthemicrofirms,thatarefoundedinareaoffivemunicipalencourageinnovation（suchasscienceandtechnology,electroniccommerce,energyconservationandenvironmentalprotection,culturalandcreative,andagriculture）andtheencouragedindustryofthecounty,canapplyforlessthan5millionyuanstart-upgrants（formerlyfinancialsubsidies）andamaximumof15millionyuanofbusinesssupportloansaftertwomonthsoftheregistration.Atpresent,theentrepreneurshipofuniversitygraduatesinChongqingcanobtainthemaximumsubsidyofuptonearly240000[2].Secondly,withtherapiddevelopmentoftheinternet,itsusersgrowrapidly.AsofJune2014,the34th„ChinaInternetdevelopmentstatisticsreport‟releasedbyCNNICshowedthatthescaleofChina'

sInternetusershadreached6.32billion,withtheincreaseof1442millioncomparedwiththeendof2013,internetpenetrationratewas46.9%.So,onlineentrepreneurshiphasbecomeonedirectionofuniversitystudents‟entrepreneurship.Thediversificationofentrepreneurshipchannelsnotonlyencouragesuniversitystudentstoachievetherealentreprene