在线旅游外文文献翻译最新译文资料doc资料Word文档下载推荐.docx

在线旅游外文文献翻译最新译文资料doc资料Word文档下载推荐.docx

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在线旅游外文文献翻译最新译文资料doc资料@#@文献出处：

@#@UGretzel.ThebusinessmodelinnovationofonlinetravelinE-commerceenvironment[J].Tourismmanagement,2015,31

（2）:

@#@179-188.@#@原文@#@ThebusinessmodelinnovationofonlinetravelinE-commerceenvironment@#@UGretzel@#@Abstract@#@OnlinetravelindustryasthecombinationoftourismandtheInternet,havedifferentcharacteristicswiththetraditionaltourism.Inthisprocess,theInternetisalwaysplayinganimportantroleintheworld.Withtheprogressofthesociety,theInternettechnologyperfectfusiontogetherwiththetraditionalcommerce,hasgivenrisetoaneweconomicform,namelytheelectroniccommerce.Electroniccommerceappearedwaspenetratedintosocietyatanalarmingrateofallwalksoflife,tobringallwalksoflifethesubversive,newchanges.Thespeedingupofthemodernizationprocess,makingonlinetravelservicesandonlinetravelservicesbusinessmodelalsohavedifferentcharacteristicsandfeatures.@#@Keywords:

@#@e-commerce,onlinetravel,businessmodel@#@1Introduction@#@Comparedwithapreviousanytechnologicalrevolutioninthecomputernetworkiswidelyusedforthesymbolofthesocialimpactofmodernscienceandtechnologyrevolutioninbothdepthandbreadthisunprecedented,itisinthehumanintotheinformationagealsocreatedanewindustry,informationtechnologyindustry.Electroniccommerceifitshowsstrongvitalityandinfluence,itsimpactonthesocietyasawholebothinbreadthandindeptharefarmorethananytimebeforethescientificandtechnologicalachievements.Ontheonehand,itforcedfirmstotransferthelineofsighttothetraditionalbusinessconstraints,acrosstheexistingcompetitionboundariestocreateanewmarket.Ontheotherhand,italsocreateconditionsfortheadjustmentofenterprisebusinessmodel.Enterprisebusinessmodel,itsessenceisbusinessmodeldesignandimplementationofbusinessmodelofsystemicframeworkandtools.Therefore,inthiswithdifferentiation,personalizedforthedemandofthemainstreammarketenvironment,companiescancreate,practiceitsstrategyisessentiallyreferstotheenterprisebusinessmodelinnovationisvalid.@#@Thebiggestcharacteristicistocustomersoftourismdemandelasticity,sensitivetotheenvironment.ThepenetrationofthethoroughapplicationoftheInternetande-commerceisboundtohaveasignificantimpactonthedevelopmentoftheindustry.Therefore,theenterprisecanbeinawholenewperspectiveofbusinessmodelinnovationasthestartingpointistheaccesstoresources,improveabilityandthekeytoachievestrategiccompetitiveadvantage.@#@2Literaturereview@#@Theriseofonlinetravelservicesanddevelopment,andchangedfromthewoodencurveofthedevelopmentoftourismindustryandtourismenterprisesoperatingmodeandbusinessprocess,influenceismore,Iwanttofocustenonlinetravelservicemanagement,therelationshipofrelevantinterestgroups,businessmodel,sales,andpureway,successfulexperienceandthedevelopmenttrendofthefuture.@#@Fesenraaier（2008）analyzedthebusinesssituationandbusinessmodels.Thinktherearethreekindsofoperationmode:

@#@generaltouristinformationservicewebsite,onlinetravelbookingserviceagents,travelserviceandtravelproductssuppliersdirectly.AnalyzesthetravelwebsiteworksintheUnitedStates,theU.S.travelsitesisthebrandcooperation,preferentialprices,thenetworkmarketing,servicefeesandothermeasurestoboostprofits.Sigak（2007）discussesthesocialnetworksuchastheuseandmanagementofnewtechnologyofweb2.0,web2.0combinedwithonlinetravelisanewinnovation,willsetupanewonlinetravelbusinessmodel,theuseandmanagementofweb2.0willbetoinfluencebusinessdecisions.Reuver,etc.（2008）studiedtheimportanceofonlinetravelwebsitedomainnameonline,onlinedomaininfluenceconsumerconcernforitstourismwebsiteontheInternet,analyzetheimportanceofthesearchengine'@#@sinfluenceononlinetravelandtourismsearchengine.Olson（2010）throughthetravelsites,travelsitesusersandtourismserviceproviderstothreeaspectsofsurvey,revealsthemostisaregionaltouristdestinationtravelwebsitesupplierorganization,providescomprehensivelocaltourisminformationandonlineservices.Analyzedtheuser'@#@ssatisfaction,discusstheobstaclesforrealizingtheonlinetravelserviceliesintechnologyandfinance,Internetspeedisslowandhighcost,andputforwardthepossiblemethodstoimprovethequalityofserviceofonlinetravel.Terwiech（2005）studiedtheNYOPconsumerbehavior,analysistosimulatetheNYOPintermediatedistributorsandbargainingbetweenagroupofconsumersbuyingandsellingmodel.NYOPmiddlementoacceptpotentialbuyerschoosetoacceptorrejectafterquotation.BargainbuyingandsellingmodelthroughpricediscriminationtoshowushowtousethisNYOPbusinessm