企业参展策划书Word下载.docx
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（三）长城汽车安全碰撞实验情况..............................................................................................................3
（四）新能源汽车地研发情况......................................................................................................................4
（五）发展定位和未来5年产能规划...........................................................................................................4
二、参展时间...........................................................................................................................................................4
三、参展地点：
.......................................................................................................................................................4
四、参展人员...........................................................................................................................................................5
（一）、办公室..............................................................................................................................................5
1、指挥部...............................................................................................................................................5
2、综合服务部：
...................................................................................................................................5
（二）、招商组..............................................................................................................................................5
（三）、宣传组..............................................................................................................................................5
（四）、布展组..............................................................................................................................................6
（五）、员工培训..........................................................................................................................................6
1、环境介绍...........................................................................................................................................6
2、工作安排...........................................................................................................................................6
3、技术训练...........................................................................................................................................7
五、参展背景...........................................................................................................................................................7
六、参展目地...........................................................................................................................................................7
（一）、渠道拓展..........................................................................................................................................7
1、现有渠道分析...................................................................................................................................7
2、渠道特点：
.......................................................................................................................................7
（二）、公司品牌宣传..................................................................................................................................8
（三）、终端客户拓展..................................................................................................................................8
（四）、新产品推向市场地造势和推广......................................................................................................8
（五）、对市场地信息动态、国家政策、市场需求地深度把握...............................................................8
七、参展安排...........................................................................................................................................................8
（一）展前：
..................................................................................................................................................8
1、市场调研:
..........................................................................................................................................8
2、制定宣传计划...................................................................................................................................9
3、参展车型：
.......................................................................................................................................9
4、展台准备：
.............................................................
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