商务英语写作 全套课件PPT格式课件下载.pptx

商务英语写作 全套课件PPT格式课件下载.pptx

《商务英语写作 全套课件PPT格式课件下载.pptx》由会员分享，可在线阅读，更多相关《商务英语写作 全套课件PPT格式课件下载.pptx（1047页珍藏版）》请在冰豆网上搜索。

,Unit1AnOverviewofBusinessLetterWriting,商务英语写作,Functions&@#@EssentialQualitiesofBusinessWriting,Objectives:

@#@,Togiveabriefintroductiontofunctions&@#@essentialqualitiesofbusinesswritingToenableSstobecomeawareoffunctions&@#@essentialqualitiesofbusinesswritingTodoexercisesbyusingfunctions&@#@essentialqualitiesofbusinesswriting,EffectiveBusinessWritingCriteria,Completeness,Concreteness,Clarity,Conciseness,Correctness,Courtesy,6Cs,vs.,CourtesyDiscourtesyUsepolitewordsBeequalUsetrustfulwordsAvoidindignationNeverbehavelikeabossPositive,InformalorrudeBesuperiorUseimplicitwordsAccusereadersUsedemandingtonesNegative,Comparethefollowing:

@#@,ThisletteristoinformyouofanimportantchangeinourpolicyconcerninginsuranceWevereceivedyourletterclaimingthattentea-setsweredamagedduringshipment.,Sinceyouareourregularcustomer,wearewritingtoletyouknowaboutourimportantpolicychangeininsurance.Wevenoticedinyourletterthatadamageto10tea-setsinshipmentwasfound.,Comparethefollowing:

@#@,Youobviouslymadeamistakebysendingmethewronggoods.WearepleasedtograntyoupermissionWhatyoumakeisthemostsuitableonetoourrequirement.,Thankyouforyourpromptdelivery.However,thegoodsreacheduswerenottheonesweordered.WearepleasedtoofferyouafavorWefindboththepriceandqualityofyourproductssatisfactory.,Positives,Confident:

@#@WearesureyouwillbesatisfiedDirect:

@#@PleasesubmityourapplicationCooperate:

@#@WeagreewithonpartbutEncouraging:

@#@Alargesizeoforderwillhelpreducethecostofproduction.,vsNegativesDisappointed:

@#@WehopeyouwontbedissatisfiedIndirect:

@#@PleasedonotbelateinsubmittingDecisive:

@#@WecannotcomplywithCritical:

@#@Becauseofthesizeofyourorderistoosmall,ourprofitabilityislow.,We/Iattitude,Youattitude,Alargesaleofourproductswillmakeourcompanymoreprofitable.WeareinneedoffundandyoumustpayWecannotofferyouanyrefundObviouslyyouforgettellingusthecolor,AgoodsaleoftheproductswillbenefityouTomaintainyourexcellentcredit,pleaseremitYoucouldobtainarefundifPleaseindicateyourchoiceofcolor,Correctness,Correctgrammar,punctuationandspellingarebasicrequirementsforbusinesswriting,Inaddition,correctnessmeanschoosingthecorrectleveloflanguage,andusingaccurateinformationanddata.,Conventional,vsBusinessJargon,ImproveAwareReadPaySenditbackTryWe/thecompanyFinallyThenReceiveThismonth,AmeliorateCognizantPeruseRemunerateReturnsametoofficeEndeavorThesubjectcompanyInthefinalanalysisInthattimeframeInreceiptofinstant,Complicated/generalvsSimple/concrete,InterrogateSubsequenttoWithregardtoInstituteBekindenoughUnderdateofSoonAlargevolumeContactyou,AskAfterAboutStartPleaseOnMay15Anorderupto$354Call/write/fax/visit,Thefollowingparagraphcontainstoomanywordsforthemessage:

@#@,Thefirstmainpreventionmethodthatcanhelpourcompanyeliminateemployeetheftistoperformpre-employmentscreeningofallapplicantsforpositionswithourcompany.Thiscanbeamajoraidtoourcompany.WhichscreeningtechniqueusedinthehiringprocessisaveryimportantdecisionbecauseitwilleitherdecreasetheamountoftheftorevenIncreaseitifwearenotcarefulinhiring.Weneedtohireapplicantsforpositionswhohavetheproperworkskillsrequiredforthepositionsandforbeingsuccessfulinthejobs,andapplicantswhohavejob-relatedvaluesinareassuchasintegrity,service,andsafetytoensurethatthereis,Thesamemessageisconveyedinthissingle,shortsentence:

@#@,Thefirstmethodofeliminatingemployeetheftinourcompanyistoscreenapplicantssowehirecandidateswhohavetherequiredworkskills,aswellasintegrity,serviceorientation,andconcernforsafety.,Clarity,Claritytellsthereaderexactlywhatheorshewantsandneedstoknow,usingwordsandaformatthatmakeyourwritingstotallyunderstoodwithjustonereading.Short,familiarwordsandsimple,shortsentencesratherthanlong,difficultwordsandcomplex,longsentencesarebetterforthispurpose.,Comparethefollowings:

@#@,Theyhaveadecidedadvantageinregardtofreight.TheyinformedMessrs.SmithandRichardsonthattheywouldreceiveananswerinafewdays.,TheyhaveadecidedadvantageinregardtofreightchargesMessrs.SmithandRichardsonhavebeeninformedthattheywouldreceiveananswerinafewdays.,Concreteness,Yourwritingshouldbevivid,specificanddefiniteratherthanvague,generalandabstract,especiallywhenyouarerequiringaresponse,solvingproblems,makinganofferoracceptance,etc.,Examples,Ourapplesareexcellent.Ourapplesarejuicy,crispyandtender.（Concrete）SmithtonCompanyisourbigbuyer.SmithtonCompanydidmorethanonemillionUSDworthofbusinesswithusin2004.（Concrete）,Completeness,Allnecessaryinformationanddatainthemessageshouldbeincludedbecausetheyhelp