韬睿-企业愿景、使命、价值观与业务战略明晰指引PPT格式课件下载.pptx

韬睿-企业愿景、使命、价值观与业务战略明晰指引PPT格式课件下载.pptx

《韬睿-企业愿景、使命、价值观与业务战略明晰指引PPT格式课件下载.pptx》由会员分享，可在线阅读，更多相关《韬睿-企业愿景、使命、价值观与业务战略明晰指引PPT格式课件下载.pptx（101页珍藏版）》请在冰豆网上搜索。

,企业愿景、使命、价值观与业务战略明晰指引,韬睿咨询战略阐明方法StrategyArticulationRoadMap,驱动因素Drivers,愿景Vision,使命Mission,价值观Values,战略Strategy战略目标StrategicObjectives关键绩效指标標KeyPerformanceIndicators,2,TowersPerrin,战略阐明过程（释例）某国际性汽车公司公司中国分公司,战略Strategy,专注于客户客满意度之提升,发展新销售网络,建立创新的售后服务标准,持续推展高品质产品,战略目标StrategicObjectives,高效的客户服务,新销售渠道销货量达总营业额的15,将平均维修期间较少至3天,顶尖质量的产品和服务,驱动因素Drivers,使命Mission,价值观Values,愿景Vision保持在中国汽车市场的领导地位，并展成为一发家具有国际水平的汽车公司,质量服务持续改进,成为优质可靠的卓越汽车制造商,关键绩效指标KeyPerformanceIndicators,新渠道数,维修时间,培训课程参与人数,客户满意度,新渠道销货量,新产品维修率,新产品瑕疵率,3,TowersPerrin,企业愿景、使命、价值观与业务战略明晰工作思路,我们现在要阐明的是.,驱动因素Drivers,5,TowersPerrin,愿景Vision,使命Mission,价值观Values,战略Strategy战略目标StrategicObjectives关键绩效指标KeyPerformanceIndicators,Whattheorganizationhopestobecome企业未来想要达成的模样、境界,企业愿景SharedVision,6,TowersPerrin,ExampleofVision-GeneralMotorCorporation,AtGM,wearestrivingtocreateandmaintainanenvironmentthatnaturallyenablesthepeopleofGeneralMotors,itsunions,suppliers,anddealerstofullycontributeandachievepersonalfulfillmentinthepursuitoftotalcustomerenthusiasm.,7,TowersPerrin,2010年成为全球第五大汽车品牌,ExampleofVision-HyundaiMotorGroup,8,TowersPerrin,FordGlobalVisionisofacorporateculturewhichprovidesasafe,inclusive,andsupportiveenvironmentwherediversityisvaluedandeveryoneisempoweredtobeauthenticaboutthemselvesintheworkplace,withoutfearoflossofopportunity,thusallowingthemfullrealizationoftheirpotentialandequalparticipationinallaspectsofcorporatelife.,ExampleofVision-FordMotorCompany,9,TowersPerrin,Performance:

@#@FUNandSporty!

@#@BrandImage:

@#@IncreasemarketshareEnvironmentSafetyLongevityDependability,ExampleofVision-VolkswagenMotorCompany,10,TowersPerrin,ExampleofVision-ToyotaMotorCorporation,OurVision:

@#@Contributingtoindustryandeconomythroughtechnologytransfer,humanresourcedevelopmentandvehiclesthatmeetglobalstandardsatcompetitiveprice.Contributingtowell-beingandstabilityofteammembers.Contributingtotheoverallgrowthforourbusinessassociatesandtheautomobileindustry.,11,TowersPerrin,o“SixHondasineverygarage.”,ExampleofVision-HondaMotors,12,TowersPerrin,TobetheNo.1byfarinthequalityofSalesandServices,achieveavolumesaleof25000unitsandserviceretentionof4bytheyear2010.,ExampleofVision-NissanCorporation,13,TowersPerrin,我们现在要阐明的是.,驱动因素Drivers,14,TowersPerrin,愿景Vision,使命Mission,价值观Values,战略Strategy战略目标StrategicObjectives关键绩效指标KeyPerformanceIndicators,Theorganizationsbusiness企业经营的事业定义及范围,使命Mission,15,TowersPerrin,描述“使命”时的考虑项目,客户-谁是公司的客户?

@#@Whoareourcustomers?

@#@,产品及服务-公司主要提供的产品或服务是什么?

@#@Whatareourkey,productsorservices?

@#@,市场-公司在那一个行业或目标市场中营运?

@#@Towhomdowe,serve?

@#@,核心能力-什么是公司自豪的独特能力?

@#@Whatareourcore,competencies?

@#@,提供的利益-公司对客户及股东提供的主要价值利益是什么?

@#@What,benefitsdoweprovideourcustomersandstockholders?

@#@,16,TowersPerrin,ExampleofMission-ChryslerVehicle,Ourmissionistounderstandyourneedsandrespondtotheminamannerthatexceedsyourexpectations-everytime.Thisincludes:

@#@Respondingtocustomerinquirieswithintwenty-fourhoursServicingcustomersinafair,equitable,andprofessionalwayResolvingcustomerconcernsinanagreeablemanner,17,TowersPerrin,ExampleofMission-ToyotaMotorCorporation,Ourmissionistodesign,manufactureandmarketautomobilesworldwide,whilemaintainingthehighqualitythatmeetsglobalToyotaqualitystandards,andoffersuperiorvalueandexcellentafter-salesservice.Wearededicatedtoprovidingthehighestpossiblelevelofvaluetocustomers,teammembers,communitiesandinvestors.,18,TowersPerrin,ExampleofMission-NissanCorporation,OurMissionistoensureatotalandrecurringenjoyableownershipexperiencetoeachofourcustomersbyfollowingbestpracticesineverythingwedo”.,19,TowersPerrin,ExampleofMission-BMWGroup,作为最成功的高档汽车和摩托车生产商立足于国际市场,20,TowersPerrin,我们现在要阐明的是.,驱动因素Drivers,21,TowersPerrin,愿景Vision,使命Mission,价值观Values,战略Strategy战略目标StrategicObjectives关键绩效指标KeyPerformanceIndicators,价值观Value,Thefundamentalbeliefsoftheorganization企业经营的基本理念,22,TowersPerrin,ExampleofValue-FordMotorCompany,uToprovideavenuefornetworking,socializing,andcommunicationamongFords（includingsubsidiariesandaffiliates）activeorretiredemployees,contractees,andalliesdiversityoftalent,skillandexperienceofourpeopleuToendeavortowardasafeworkenvironmentatFord,freefromallformsofharassmentuToadvocateforthebusinessvalueofdiversitywithintheworkforce,23,TowersPerrin,Tocreatenewvalue,exciteanddelightourcustomersthroughthebestautomotiveproductsandservicesWevalueintegrity,customerfocus,creativity,efficientandnimbleactionsandrespecthighlymotivatedpeopleandteamspirit.Wepositivelysupportenvironmentalmatters,safetyandsociety.,ExampleofValue-FordMotorCompany（Mazda）,24,TowersPerrin,ElevationoftheJapanesecultureandnationalstatusBeingapioneer-n