丰田：2019年电动汽车全球化战略报告PPT资料.pptx

丰田：2019年电动汽车全球化战略报告PPT资料.pptx

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,ZeroCO2challenge,2030HEVsPHEVs：

4.5millionunitsormore：

1millionunitsormore,BEVsFCEVs,Fromaround2025:

Electrifiedversionavailableforallvehiclemodels,From2020:

BEVsactivelyrolledout,2014:

FCEVs,HEVs,PHEVs,FCEVsBEVs,Engine-poweredvehicles,5,5,2030,2017result,2030,HEVs/PHEVs,：

4.5millionunitsormore,：

1millionunitsormore,BEVs/FCEVs,2025,（asof2019）（asof2017）,2018result,Approx.5yearsahead,Rateofpopularizationin2017,Currentrateofpopularization,Engine-poweredvehicles,Electrifiedvehicles,Suddensurgeinelectrificationatapaceexceedinginitialchallengedeclaredin2017.,RateofpopularizationofToyotaselectrifiedvehicles,6,6,Mainzero-emissionvehicles,（Includingdevelopmentconcept,drivingdemonstrations,andsystemprovision）,FCEVs,BEVs,MaaS,Walkingarea,Ultra-compact,Compactandmidsize,Passengervehicles,Commercialvehicles,LunarRover,7,7,In2020,commencemassproductionofproprietaryBEVsstartinginChina,IncreaseToyotaandLexusBEVmodelsworldwide（gradualintroductioninJapan,India,U.S.,andEurope）10BEVmodelstobeavailableworldwidebytheearly2020s,ActiverolloutofBEVs（announcedDec.2017）,8,8,From2020,introduceproprietaryBEVsstartinginChina,C-HR/IZOA,*WorldpremieratShanghaiMotorShowinApril2019,9,9,InitiativesToyotawillengageintopopularizeBEVs,Toyotawilltakeacooperativestanceandworktogetherwithmanypartiestopromoteinitiativesfortheconstructionofnewbusinessmodels.Commenceinitiativesthataimtocreatenewbusinessmodelsleveragingultra-compactBEVs,startinginJapanForareasinwhichtheBEVmarketisalreadygrowing,efficientlydevelopvarioustypesofBEVsadaptedtomarketneedsatalowcostDevelophigh-performancebatteries,whicharethekeytoimprovedperformance,andprepareasystemforsupplyingbatteriestorespondtotherapidlyexpandingneedsforelectrifiedvehicles,10,10,1）TopopularizeBEVs-Developmentofbusinessmodel-,11,11,MajorBEVmarketsandmainpoliciesworldwide,Red:

DomesticBEVshare,Blue:

NumberofBEVunitssoldineachcountry,China:

3.3%707,800unitsBEVpurchasegrant:

Max.1millionyen,NetherlandsCanadaJapan,SouthKorea,UK,Other,2018,Norway:

31.2%46,000unitsBEVacquisitiontaxexemption:

1.38millionyenImporttaxexemption,added-valuetax（25%）exemption,France:

1.5%32,200unitsBEVpurchasegrant:

Max.820,000yen,Germany:

1.1%37,300unitsBEVpurchasegrant:

Max.520,000yen,US:

1.3%228,600unitsMax.800,000yentaxexemptionfromfederalgovernmentAlsotaxexemptionsbystate,BEVmarketformationsupportedbyincentivessuchastaxbenefitsandgrants,（AccordingtoToyotaMotorCorporation）,1.21,million,units,12,12,Shiftfocusfromtheconventionalideaof“manufacturingBEVsandhavingcustomersbuythem,”totheideaof,Searchingforpartnersopenlyandextensively,strivingtowardcontributingtoabettersocietyandengagingininitiativestoconstructnewbusinessmodels,ToyotaschallengestowardthepopularizationofBEVs,13,13,BEVbusinessmodelsunderconsideration,Sales,Reuseofbatteries,PromoteinitiativesforthemaximumutilizationofaddedvalueforBEVsandbatteries,fromsalestodisposalincludingimprovingproductappealsuchasbatteryperformance,incollaborationwithpartnersinvariousfields,PeripheralservicesImprovedconvenience/addedvalue,suchaschargingservicesandinsurance,Conductinsupplyparts,dealers,andhomesPromotethroughcompleteuseofbatteries,anduseofrenewableenergy,AssessmentjudgmentBatteryremainingvalue,LeasesReducecustomerburdenwithRVsettingImprovebatteryrecoveryrate,UsedvehiclesalesEstablishusedBEVbusinessleveragingbatteryremainingvalue,BatteryrecyclingRecoveringscarceresources,DevelopmentandmanufacturingReasonablepricesHigh-performancebatteries,14,14,1）TopopularizeBEVs:

Deployultra-compactBEVsinJapan,15,15,Safe&

freemobilityforallinbothurban&

ruralenvironments,Corporations,EmergenceofnewbusinessopportunitiesforBEVs,includingforcompactvehicles,shortdistanceuse,andcorporateuse,Localmunicipalities,Unwillingtodrivelongdistancesdaily;

needfreemobilityforlocalerrandssuchasshoppingorgoingtohospitalsConcernedaboutbeingabletodriveastandardcar,UsuallydrivealoneorwithonepassengerOnlyneedtodriveatcertaintimes;

carnotneededathomePrefersimilarcruisingrangeasnewcarsregardlessofhowmanyyearsthecarhasbeenusedSuitablecarsizeforeaseofparking,Customeropinions&

concernsregardingBEVs