牛津译林版必修四Unit1 Advertising Reading教案Word文档下载推荐.docx

牛津译林版必修四Unit1 Advertising Reading教案Word文档下载推荐.docx

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1.Enablethestudentstomasterthemainlanguagepointsfreely.

2.Enablethestudentstomastertheusefulphrasesandwords.

3.Enablethestudentstoapplythelanguagepointsintopracticalexercises.

四【教学环节】

【课堂导入】

Step1:

Revision

Askstudentstofillintheblankswiththefirstlettersgiven.Theshortpassageisasummaryofthereadingtextwhichiscloselyrelatedtoadvertisements.

Advertisementshavebecomeapartofourlife.Therearetwomaint_____ofadvertisements.Oneiscalledc______advertisements,whicharem_______top______aproductors____.Buttheydon’ttellpeoplethec____truth.AnotheroneiscalledPSAs,whichareoftenplacedforf____.Theyd____withmanys_______problems,whichoftenaffectpublicw______.

【预习检查】英译汉/识记短语

Step2:

RefertotheEnglishbookandfindoutthefollowingusefulexpressions.

1.对…习以为常，习惯于

2.如此…以至于

3.做关于…的研究

4.和某人分享某物

5.说服某人做某事

6.相信，信仰…

7.商业广告

8.公益广告

9.为…付钱

10.旨在做某事

11.保护…以免受…

12.意识到…

13.即使

14.欺骗某人做某事

【课堂教与学】

重点单词、词组或句子用法探究

Step3:

Cooperationanddiscussion

1.TranslatethefollowingsentencesintoChineseandrefertotheEnglishpaperordictionarythennoticetheusageoftheunderlinedwords.

1.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.

2.Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.

3.PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.

4.Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath,yetitdoesnotsaythat!

Step4:

Presentation

beusedtosth./doingsth.—习惯于做某事

usedtodosth.—过去常常做某事

beusedtodosth—被用来…

Ex:

Thenewmachine_____production.HoweverI_____it.

A.isusedtoincrease;

amnotusedtocontrolling

B.isusedtoincreasing;

don’tusedtocontrol

C.usedtoincrease;

D.usedtoincreasing;

amnotusedtocontrol

点拨拓展usev./n.

beof（no）use=beuseful/useless

It’snousedoingsth.做某事没有意义

It’snousecryingoverthespiltmilk.

make（full/good）useof…充分利用…

persuadevt.劝说，说服;

使信服

•persuadesb.todo/intodoingsth.说服某人做某事

•persuadesb.outof（doing）sth.说服某人不要做某事

•persuadesb.ofsth./that从句使某人相信…

他说服他妻子学做中国菜。

HepersuadedhiswifetolearnChinesecooking.

老师说服我们保持教室的整洁。

Ourteacherpersuadedusintokeepingourclassroomclean.

adj.persuasive有说服力的，令人信服的

apersuasivearticle有说服力的文章

believe与believein

believe相信，认为有可能

believein相信某物的存在；

信任某人Manypeopledon’tbelieveinGod.

Practice:

believe/believein

Idon’t________ghosts.I_______thatstoriesofghostsweremadeupbyhumanbeings.

I_____whathesaidjustnow,butIdon’t_______him.

bemeantto=aimtodo=beintendedtodo旨在，目的是

Whathesaidatthemeeting____makeussupporthisidea.

A.meanttoB.meansto

C.wasmeanttoD.ismeantto

mean1）vt./vi.本意是，意味，打算

meantodosth.打算做某事

meandoing意味着，意思是

bemeantfor…专供…,为…而准备的

I’msorry,butIdidn’tmeantohurtyou.

错过了这班车意味着再等十分钟。

Missingthebusmeanswaitingforanothertenminutes.

Thefashionmagazineismeantforyoungwomen.

2）adj.吝啬的，自私的，卑鄙的

他是个自私的人。

Heisameanman.

IfeltafoolwhenIrealizedmymistake.

Youdon’tfoolme.

Don’tbefooledintothinkingtheyaregoingtochangeanything.

fooln.傻瓜，蠢人

v.欺骗，愚弄foolsb.intodoingsth.

Willyoubeabletocurehimofhisdisease,Doctor?

Ifinallymanagedtocurethenoiseinmycar.

Thebestcureforunhappinessistodevoteyourselftoyourwork.

Thisisapossiblecuretofightoffcancer.

acureforpoverty

5.Wemustnotfallforthiskindoftrick!

n.1）.诡计，骗局

2）.恶作剧Playatrick/tricksonsb.捉弄某人

trickortreat!

不招待就捣蛋！

3）.花招，把戏magictricks魔术

（1）Thekidsoften__________________。

孩子们经常戏弄老人。

v.哄骗tricksb.intodoingsth.诱使某人做某事

ricksb.outofsth.骗走某人的……

（2）She__________________allhersaving

她被骗走了所有的积蓄。

（3）Hetrickedmeintolendinghim100dollars.

6.PSA