共享单车外文文献翻译2017Word格式.docx

共享单车外文文献翻译2017Word格式.docx

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31-礼

原文

TheresearchofsharedbikedevelopmentDariHord

Abstract

InthecurrenteraofmobileInternet,peoplehavemorechoiceoftravel，travelwhenSharedareasaftersweptbydrops，Uber，recentlyandisfamousforitsnsmartsharing11inthetwobikesbecameactiveinthestreets.Orangewheelhub,silverVframe,whichmanypeoplecalled"

littleorangecar"

istherecentlypopular"

Mobike”

Keywords:

MobileInternet,Mobilephoneapp，Sharingbike.1Introduction

OnSeptember19to20intheevening,inthemorningworshipthebikeuptosevenhoursofdowntime,butthat’snotit"

strike”forthefirsttime.ThiscompanywithMUber,fgeneopensthemorecomplexanddifficulttocontrolthesocialmarketexploration.Intelligentlock,nofixedpileandopentothewholesocietyoffreeridingbecomeMobikeinnovation,atthesametimemorefreestorageandaccess,heavycapital，userviscosityofunpredictabilityisalsobothermanagementcontinuously.

Accordingtothetechnology,becauseIhopetobuildafour-yearundergraduate

degreeofsmartbike，moworshipgoesaself-design，productionbikeroute.Inordertoavoidthe’’chain'

thebicycleusedshaftrotation，simplependulumarmtechnology，solidtyros，wheelhub,thedesignoftheseatheightfixed.Bicycletoweighupto25kg.Manyusersreflectthebikewastooheavy,aretothebody,weighing25kgdonotadjusttheseat，novehiclenavigation，theseinorderto"

maintenancefree”uniquedesign,canactuallymakethebikeuserexperiencewidelycriticizedItseemsthatintheshortterm，4yearsofmaintenancefreevisionwithgoodridingexperiencedonftseemtobesatisfactory.Fastscaleexpansion,largeflexibility,highefficiency,lowbarrierstoentryareSharedeconomicmodel,thecharacteristicsofthedesignandproductiontoreplaceoutsourcingorrecoverymode,whileincreasedflexibilityandautonomy,"

worshipthebikeincreasescompetitionthreshold,butalsocreatesassetsanddragtomakeprofitsoutoftheproblem.Thoughafterproductiterations,nowitscosthasfromthebeginningof6000Yuanto3000Yuan,299Yuandeposit,therulesofeveryhalfhouris1Yuan,getabikecostrecoveryandprofitabletimegreatlyelongated.GivenUberconsistentstyle，ofcourse，wheninnovativeproductsandbusinessmodels，whencanmakemoneyintheshorttermmaynotcareaboutthisproblem.

2BritishandAmericanSharedcycling

InMay2013,thebankinvested$41millioninsponsoredbythe

United States a share in New York City bicycle project, pledged $6.5 millionMasterCard,becomesponsorspaysystem.Goldmansacsalsoprovidesomeofthe

money.Theproject,thefirstbatchof10000publicbicyclebuilding600sites-Citi

bikealsolaunchedaspecialmobileapplication，tohelpusersfindnearthesite，andcanshoweachsiteavailablebikecardslotandcyclingnumber,alsocandesignthebestrouteaccordingtothedestination.Citibikelfprojectisthebiggestsourceofincometobuyabikewithtourists,24hoursperdayforusingtheCitibikeat$9.95,andtheusecostis$95ayear.SandyhurricaneattacksonNewYorkin2012,however，letthebikeandsiteseverelydamaged.AndCitibikesoftwareoftenwrong,unabletopay.Multipleprojectoperatingcompanywayunderthedecreaseinthenumberofmembers,revenuedeclines.InOctober2014,Citibikegetnewfinancingproject，operatingcompanychangeditsnametoMotivate.Thisyear,fordhastoMotivateinSanFrancisco,theUnitedStates，willbelaunchednextyearfordGoBikebicycle,targetisbytheendof2018theSanFranciscobayareatoincreaseto7000bikes,andincreasetheservicepoints,theusercanbeusedthroughthefordPassplatform.

Londonin2010launchedapublicbicycleBorisbikes（namedafterthethen

LondonmayorBorisJohnson）,atthattime,issponsoredbyBarclaysbank（Barclays）,morethan10000publicbicycledistributedinthecity’s700rentalpoints,

24hoursadayforrent.DuetotheLondonpublicbicyclepooroperatingconditions,theuseofgraduallyreducethenumberoftrafficaccidentsinvolvingbicyclesalsofrequent，Barclaysbankin2015tostopthecontract,Spain'

sbancoSantander（Santander）,identificationofbicyclewastransformedfromBarclaysblue

logoSantander’sred.HeadquarteredinPortland,Nike，apublicbicycleprojectBike

townisteaminguptothelocaltrafficdepartment.Thegoalistoletpeoplemove.Niketospend$10millionforthisproject,makethePortlandexistingpublicbicyclequantityincreasedfrom600tolOOOJnaddition,Nikeisalsoresponsibleforthedesignofthebicycle,AirMax95,AirSafariandinspirationinthedesignofAirTrainer1，inthefrontofthebikewillbeloadedonthebasketlikeNikeshoesandNikelogo（NikeSwoosh）,bicyclelockandinternalcommunicationsystem.Portlandcitybikerentalsystemallowsusers