中美跨文化商务交流的对比分析contrastive analysis on intercultural business communicationWord文档格式.docx

中美跨文化商务交流的对比分析contrastive analysis on intercultural business communicationWord文档格式.docx

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Abstract

ThisthesisstudiesthefactorswhichinfluenceInterculturalBusinessCommunicationbetweenChinaandAmericafromtheaspectsofpastOrientationvs.futureOrientation,individualismvs.collectivism,largepowerdistancevs.smallpowerdistance,stronguncertaintyavoidancevs.weakuncertaintyavoidance,highcontextculturesvs.lowcontextculturesandmonochromictimeculturevs.polychromictimeculture.TheunderstandingofCommunicationculturallywillmakeeffectivecommunication.Inthispaper,itwillmakeacontractiveanalysisoninterculturalbusinesscommunicationbetweenChinaandAmerica.Althoughthesesixareascanonlyreflectthetipoftheicebergconcerningthedifferencesincross-culturalbusinesscommunication,thepaperhopestomakepeoplefullyawareoftheimportanceofthesedifferencesbycontinuallydiscussingtheirimpactsonbusinessnegotiation,businessetiquetteandsomeother.

KeyWords:

interculturalbusinesscommunication;

contrastiveanalysis;

culturaldifference

摘要

本文将从六个方面对中美跨文化商务交际的影响因素作对比分析，包括过去取向和未来取向、个人主义和集体主义、大权距和小权距、对不确定强回避性和弱回避性、高语境和低语境文化模式以及多元时间模式和单一时间模式。

理解文化交流的差异将使沟通更加有效。

在这篇文章中,将对比分析中国和美国之间的跨文化商务交际。

虽然这六个方面不能反映跨文化商务交际的全部差异，但作者希望通过讨论这六个方面的差异对商务谈判、商务礼仪等所造成的影响来使得人们充分认识到这种差异的重要性。

关键词：

跨文化商务交际；

对比分析；

文化差异

1.Introduction

Thereexistsomanydifferencesamongcountriesincultures,wayofthinking,value,andworldviewsthatmakescross-culturalbusinesscommunicationbecomescomplicatedanddifficultwhichmayresultsinembarrassandfailure.ChinaandAmericaarebothbigcountriesintheworld.Theyareplayinganimportantroleonthepoliticalandeconomicstageoftheworld.Thecommunicationbetweenthepeoplefromthetwocountriesistotheworldpeaceandthehealthydevelopmentofinternationaleconomy.Theunderstandingofbodylanguageculturallywillmakeeffectivecommunication.Throughstudy,itcomestotheconclusionthatthestudyofbodylanguagebetweenculturesisanimportantwaytopromotethegoodcommunicationbetweenChinaandAmerica（Xin,2012）.

Thefieldsofcommunications,journalism,andmediastudies,however,havebeenslowerinpayingattentiontothechangingstate,consumer,andcitizenmedialandscapesofthisboomingnation（Parameswaran,2010）,eventhoughithastakenamoreimportantroleintheglobalmediascape（Straubhaar,2010）.ChinaandAmericaaredistinctinlanguages,customs,behaviors,valuesandmanyotheraspects.ItisthemanydifferencesbetweenChineseandAmericanthatconstitutetheirowndistinctculture（Wang,2013）.Peoplecometorealizethathowtostartbusinesswithapartnerofdifferentculturalbackgroundandhowtosolvethecommunicationbarrierscausedbyculturaldifferenceswillplayakeyroleinfuturebusiness.

2.LiteratureReview

2.1Communication

AsEdeani（1988）remarked,‘inmasscommunicationresearch,asinotheraspectsofthescientificenterprise,occasionalstock-takingisnecessaryasameansofevaluatingprogress,detectingproblems,anddescribingfuturedirections’.Sincethen,countlessothershavebeenaddedtotheirlist.Fromtheaboveanalysis,wecanseethatthebasicassumptionis:

Communicationisaformofhumanbehaviorderivedfromaneedtoconnectandinteractwithotherhumanbeings.Therefore,communicationsimplyreferstotheactandprocessofsendingandreceivingmessagesamongpeople.

2.2DefinitionofInterculturalCommunication

Itismostlyreferstoanacademicfieldofstudyorresearchandinreturnthoseacademicresultsarethenappliedtoreallifesolutions.Thus,educatorshavesomenewideas.Wang（2008）pointsoutthatinterculturalcommunicationisquitecomprehensive,inadditiontounderstandthebasicdefinition,differentbehavior,studentsshouldalsoacceptcourseofcorporatecultureandinterculturaltraining.Also,Wang（2011）addsthatstudentsshouldbeencouragedtoexplorethenatureofreasonsfordifference,suchasthedifferentoriginsofWesternculture,adifferentmodeofthinking,normsandvalues.However,eventhoughthephenomenonofinterculturalcommunicationisasoldashumansociety,thestudyofinterculturalcommunicationasasubjectisfairlyashorthistorywhichstartedintheU.S.fromearly1950sand80sinChina（Mu,2007）.Therefore,thereisstillalongwaytogoconcerningtheresearchesinthisfield.

2.3InterculturalBusinessCommunication

BusinessCommunicationreferstopurposefulexchangeofinformationandresources,mutualsupportandcontactbetweentwoormorepartiestopromotemutuallybeneficialrelationshipforpersonalandbusinesssuccess（Liu,2008）.Meanwhile;

Cui（2007）definedinterculturalbusinesscommunicationasexchangesamongbusinessindividualsorsocialgroupswithdifferentculturalbackgroundsinordertoachieveexchangeofecono