Chapter 01 Consumer Behavior and Marketing StrategyWord格式文档下载.docx

Chapter 01 Consumer Behavior and Marketing StrategyWord格式文档下载.docx

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B.Chinese 

consumers 

are 

brand 

loyal 

C.they 

heaviest 

users 

of 

Internet 

D.Chinese 

teens 

easier 

understand 

because 

they 

less 

"

trendy"

than 

teenagers 

from 

countries

E.because 

its 

massive 

population,rising 

income,and 

emerging 

youth 

market2._____ 

study 

individuals,groups,or 

organizations 

processes 

use 

select,secure,use,and 

dispose 

products,services,experiences,or 

ideas 

satisfy 

needs 

impacts 

that 

these 

have 

on 

consumer 

society.

A.Marketing

B.Consumer 

behavior

C.Psychographics

D.Demographics

E.Psychology

3.One 

primary 

function 

Harriet'

s 

job 

her 

company'

products 

services 

society.Harriet 

works 

field 

_____.

A.social 

psychology

B.cognitive 

C.management

D.consumer 

E.organizational 

4.Which 

following 

NOT 

true 

regarding 

behavior?

A.Organizations 

applying 

theories 

information 

about 

behavior 

daily 

basis.

B.It 

often 

necessary 

conduct 

research.

C.Consumer 

complex,multidimensional 

process.

D.The 

overall 

model 

presented 

text 

accurate 

predicting 

behavior.

E.Marketing 

practices 

designed 

influence 

involve 

ethical 

issues 

affect 

firm,the 

individual,and 

5.Which 

key 

aspect 

D.Marketing 

E.all 

above

6.Which 

an 

application 

A.marketing 

strategy

B.human 

resource 

management

C.regulatory 

policy

D.informed 

consumers

E.social 

marketing

7.Thomas 

wants 

gain 

usable 

understanding 

order 

help 

him 

become 

more 

effective 

manager.Which 

does 

this 

represent?

B.regulatory 

C.social 

E.resource 

8._____ 

strategies 

tactics 

alter 

or 

create 

behaviors 

positive 

effect 

targeted 

individuals 

society 

as 

whole.

A.Social 

C.Regulation

D.Proactive 

E.Ethical 

9.Mia 

concerned 

how 

activities 

will 

individual 

well 

at 

large.Mia 

implementing 

A.conscientious 

B.regulated 

C.ethical 

D.proactive 

10.Most 

economically 

developed 

societies 

legitimately 

referred 

_____ 

societies.

A.marketing

B.proactive

C.consumption

D.competitive

E.enhanced

11.Which 

by 

firms 

consumers?

A.ads

B.packages

C.store 

environments

D.sales 

pitches

12.To 

survive 

competitive 

environment,an 

organization 

must 

provide 

target 

customers 

provided 

them 

competition.

A.product

B.service

C.value

D.feedback

E.attention

13.The 

difference 

between 

all 

benefits 

derived 

total 

product 

costs 

acquiring 

those 

known 

A.price

B.position

C.consumer 

D.customer 

value

E.equity

14.Laurie 

saved 

for 

six 

months 

enough 

money 

buy 

new 

designer 

outfit 

wear 

special 

party.She 

had 

travel 

larger 

city 

purchase 

outfit,but 

was 

worth 

made 

feel 

beautiful 

confident.The 

Laurie 

perceived 

cost 

acquire 

describes 

A.consumer 

B.customer 

C.motivation

D.equity 

difference

E.perceptual 

field

15.It 

critical 

firm 

consider 

value 

which 

perspective?

A.the 

competition'

s

B.the 

firm'

C.the 

customer'

D.the 

government'

E.the 

industry'

16.How 

can 

superior 

customer 

customers?

A.by 

conducting 

market 

research

B.by 

offering 

their 

lowest 

price 

C.by 

extended 

warranty 

coverage 

D.by 

doing 

better 

anticipating 

reacting 

competition 

does

E.by 

variations 

product17.Marketing 

st