unit-8-Product-&-Pricing-(2)PPT推荐.ppt

unit-8-Product-&-Pricing-(2)PPT推荐.ppt

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Product&@#@Pricing（）,Unit8,Lead-in,Tofurtherunderstandproductandpricing,westudybrandingandpackaging.Correctpricingobjectivesandpoliciescanmakethecompanymanagementmoreefficient.Theinternationalcompetitionisgettingfiercerandfiercer.Theequalvalueexchangeprinciplemakesthepricingtacticsofenterprisesfacealotofnewdifficultproblems.,Afterstudyingthisunit,youwillbeableto:

@#@,Understandwhatbrandingandpackagingare.Discusstheinformationofpricingobjectives,policiesandstrategies.Explainrelationsbetweenproductandpricing.,Content,FurtherDevelopment,TextABrandingandPackaging,1.Definitionofbranding,2.OriginofBranding,3.MeaningofaBrand,4.Relationbetweencommodityandbrand,5.Relationbetweenbrandingandthetrademark/brand,6.Explanationof“R”and“TM”,7.StructureofBranding,8.Comparisonbetweenbrandingandthetrademark,TextA:

@#@Exercises,9.DescriptionofBranding,10.ClassificationofBranding,11.Packaging,Definitionofbranding,Brandingiswhatpeoplethinkofwhentheyhearorseeyourcompanysnamewiththesetofcharacteristicsthataconsumerusestoidentifyyourproductorservices.,BrandingandPackaging,OriginofBranding,brandr（ancientNorwegian）branding=brand（English）,BrandingandPackaging,MeaningofaBrand,BrandingandPackaging,thedogtagaboutthelivestockacommodityidentificationsign,Relationbetweencommodityandbrand,100commodities=100brands,BrandingandPackaging,BrandingandPackaging,Relationbetweenbrandingandthetrademark/brand,brandingthetrademark/brand,BrandingandPackaging,Explanationof“R”and“TM”,R=registeredtrademark,“TM”=anunregisteredtrademark,BrandingandPackaging,StructureofBranding,brandname+brandsign+brandrole+trademark=branding,BrandingandPackaging,Comparisonbetweenbrandingandthetrademark,Branding:

@#@amarketingconceptThetrademark:

@#@alawconcept,BrandingandPackaging,DescriptionofBranding,Brandingimagewiththequalityandcharacteristicsoftheproductorservice,BrandingandPackaging,ClassificationofBranding,famousbrandingexcellentbrandingoutstandingbrandinggoodbrandingstrongbrandingtopbranding,BrandingandPackaging,Packaging,Itisusedtoattractcustomersattention.,Itincludesthedesigningandproductionofacontainerorwrapper.,Itcanalsobeusedforpromotingthebrandimageanddistinguishingproducts.,BrandingandPackaging,Packaging,brandingpackagingendconsumer,BrandingandPackaging,Packaging,3generalparts:

@#@innerpackaging（directproductcontainer）middle-levelpackaging（outsideprotection）outerpackaging（transportingpackage）,BrandingandPackaging,Packaging,Itisakindofculture,andevenmoreakindofproductimage.Goodpackagingcanembodytheproductstyleandvaluesufficiently.,TextA:

@#@Exercises,Brandingincludesthe_andtrademark.a.brandnameb.brandsignc.brandroled.alltheabove_becomesacommodityidentificationsign.a.Atrademarkb.Trademarkc.Brandingd.PackagingProductalsoneedsunique_toattractcustomersattention.a.dressb.packagingc.boxd.case,I.ComprehensionChoosethebestanswerforthefollowing.,1,2,3,TextA:

@#@Exercises,Acrucialelementforsuccessfulpackagingistodeveloparelationshipbetween_.a.theworkerandthefactoryb.theproductandthecreatorc.thebrandingandtheendconsumerd.thebrandandthemarketer_packagingcanembodytheproductstyleandvaluesufficiently.a.Poorb.Inferiorc.Badd.Good,5,4,I.ComprehensionChoosethebestanswerforthefollowing.,1.Thismanfallsdownonceagain.Heappearstohavedrunkalotof.2.Inaddition,thisprogrammakesiteasyforcustomertocreateapplicationtomeettherequirementtogettheWindowsXP.3.Dustanddirtsoonifahouseisnotcleanedregularly.4.Theradioactivematerialisstoredinaspecialradiation-proof.5.Peoplevotedanddecidedtopreservethedistinctofanoldtown.6.Thedealhadtheapprovalofthepresident.7.Thesalespersonbrandingwiththepackaging.8.Childreninthehide-and-seekgameareexpectedtobeheardbutnotseen.,II.VocabularyFillintheblankswiththewordsorexpressionsgivenbelow.Changetheformwherenecessary.,accumulatelogoassociateidentitycontainerliquorcustomarilytacit,TextA:

@#@Exercises,container,_,liquor,_,logo,_,accumulate,_,customarily,_,identity,_,tacit,_,associated,_,Peopleneeddifferentdressingindailyactivitiestodrawtheattention.Productsalsoneeduniquepackagingtoattractcustomersattention.Thecurrenteconomicsmakesalotofpeopleestablishtheirownbusinesses.Itisthehighlycompetitiveretailmarketasthewidelyvarietychoicesofthesimilarproducts.Therefore,marketersmusttakeeffortsontheirproductpackagingtostimulatecustomerstobuytheirproducts.,III.TranslationPutthefollowingintoChinese.,TextA:

@#@Exercises,为了引人注目，人们在日常生活中需要穿衣打扮。

@#@产品也需要独特的包装来吸引顾客注意。

@#@为了适应现代经济发展，许多人开办自己的企业非常具有竞争性的零售市场，作为类似产品种类繁多的选择。

@#@因此，销售商必须在他们的产品包装上想方设法吸引顾客购买。

@#@,_,2.Brandingdefinesthefeaturesandattributesthat