中国大学MOOC数字时代的商务英语写作考试答案文档格式.docx

中国大学MOOC数字时代的商务英语写作考试答案文档格式.docx

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Youshouldcreatemessagesthatarelengthytodemonstrateyoursuperiorintellectandlanguageskills.

D.

Youshouldwritebusinessmessagesfromyourperspective.

正确答案：

B你没选择任何选项

解析：

D、Businesswritersmuststrivetoproducemessagesandpresentationsthatareeconomical,persuasive,audienceoriented,andpurposeful.

2单选（2分）

BeforeMelissaorganizesandcomposeshermessage,sheshouldasktwoquestions:

（1）WhyamIsendingthismessage?

and

（2）

Whydidmybossgivethistasktome?

WhatdoIhopetoachievewiththismessage?

HowcanIgetthismessagewrittenasquicklyaspossible?

DoIhaveenoughtimeandfinancialresourcestocompletethework?

D、Allworkersmayquestiontheirboss'

sdecision,theirtime,andtheirresources.Nevertheless,todeterminethebestorganizationandpresentation,theymustfocusonthereasonforsendingthemessageandthisquestion:

WhatdoIhopetoachievewiththismessage?

3单选（2分）

Youareselectingachannelforsendingyourmessage.WhichofthefollowingisNOTafactortoconsiderwhenmakingthisdecision?

Amountandspeedoffeedbackandinteractivityrequired

Costofthechannel

Confidentialityandsensitivityofthemessage

Yourcompetitors'

channeluse

D你没选择任何选项

D、Considerthefollowingfactorswhenselectingacommunicationchannel:

importanceofthemessage,amountandspeedoffeedbackandinteractivityrequired,necessityofapermanentrecord,costofthechannel,degreeofformalityrequired,andconfidentialityandsensitivityofthemessage.

4单选（2分）

Lindsayiswritingapropertydescriptionforanewrealestatebrochure.Tomakeherbrochuremoreeffective,Lindsayshouldanticipateheraudience.Thismeansshe

identifiestheproperty'

soutstandingtraitsanddescribesthemclearly.

concentratesonthepriceandvalueoftheproperty.

writesusingfamiliarwordsandafriendly,informaltone.

considerswhatthereadersarelikeandhowtheywillreacttothemessage.

D、Whenanticipatinganaudience,Lindsayshouldconsiderwhatthereadersarelikeandhowtheywillreact.Thiswillassistherinwritingadescriptionofthepropertyandbenefitsthatappealtoheraudience.

5单选（2分）

Whichofthefollowingsentencesbestfocusesontheaudience?

Weareverypleasedtohaveyouasournewestcustomer.

Youcanhelpusbysendingusyourpaymentimmediately.

Registernowtolockinyourpreferredtraveldates.

Allsentencesarefocusedontheaudienceratherthanthesender.

C你没选择任何选项

D、Thesentence"

Registernowtolockinyourpreferredtraveldates"

placesfocusontheaudience.Theothersentencesplacemorefocusonthesender.

6单选（2分）

MarketingDirectorKiprovawillinformtheboardofdirectorsthatcustomersarenotrespondingpositivelytothecompany'

sParisHiltonads.Whichofthefollowingisthemostappropriateannouncement?

OurcustomersarerippingonourParisHiltonads,eventhoughweknowtheseadsrock.

Ourcustomersarebadmouthingthisawesomenewmarketingcampaign;

theyareobviouslyjustoutofit.

AtthemeetingyouwillreceivereportsonrecentcustomercriticismofthenewParisHiltonads.

IthascometomyattentionthatourcustomershavedenigratedourstrategicimplementationofParisHilton'

snotorietyinournoveladcampaign.

D、Usingthewords"

rippingon"

"

rock”,"

badmouthing,"

"

awesome,"

and"

outofit"

isunprofessional.Wordssuchas"

denigrated,"

strategicimplementation,"

notoriety"

areexamplesofinflatedlanguagethatmaybeunfamiliar.Theword"

criticism"

betterdescribesthecustomers'

reactions.

7单选（2分）

Whichofthefollowingbusinessmessageswouldusethedirectstrategy?

Aletterdenyingcredittoacustomer

Asalesletter

Aletterrejectingacustomer'

sclaim

Ane-mailtoyourstaffremindingthemoftheupcomingall-staffmeeting

D、Typicalbusinessmessagesthatfollowthedirectstrategyincluderoutinerequestsandresponses,ordersandacknowledgments,nonsensitivememos,e-mailmessages,informationalreports,andinformationaloralpresentations.Allotheranswerchoicesshouldusetheindirectmethod.

8单选（2分）

Whichofthefollowingmessageopeningsisthemostdirectopeningforane-mailmessageannouncinganewtelecommutingplan?

Anumberofemployeeshaveaskedabouttelecommutingoptions.

Manybusinesseshavebeenimplementingtelecommutingprograms,andwehavestudiedtheirprogramsextensively.

Risinggaspriceshaveledmanycompa