BEC中级口试历年真题PART2和答案汇总.docx
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BEC中级口试历年真题PART2和答案汇总
BEC中级口试历年真题PART2及答案汇总
真题二Whatisimportantwhenentertainingclients?
∙typesofactivities
∙Cost
Firstly,wemustchooseappropriatetypesofactivitiestoentertaindifferentclients.Differentclientshavedifferenttastesinterestsandhobbies.Inordertomakethemfeelsatisfiedandcomfortablewemustchoosetheactivitiestheypreferandareinterestedin.Forexampleifyoufindyourclienthasatasteforartormusicthentakehimorhertoaconcert.Ifheorsheisasportsfantakehimorhertothesportsevent.
Secondly,Costisnotalwaystheessentialthing.Howmuchwespendisdependingonthenature/characteristicsofthetransactionorthesizeofthedeal.Butsometimesweshouldconsidertheprofitissue.Ifthecompanyisexpectingtomakebiggain/profitsoutofaspecificclient,itshouldatleastputinproportionalinvestmenttoentertain/pleaseitsclients.Theidealplanwouldbespendingaslittlemoneyaspossibletogetthedealdone.Butyoumustnotoffendyourclients.Youshouldmakethemfeelbeingwelcomed.
Whatisimportantwhenchoosingretailpremisestorent?
∙Locationofsite(transportation)
∙Lengthofcontract
∙Demandforproductsorservices
∙Laborcosts
∙Competition
∙Localworkforceavailable
Firstly,locationofsiteisveryimportant.Youneedtoconsiderwhetherit’sconvenientandeasyforrawmaterialsupplyandtransportingouttheproducts,whetherit’seasytogetaccesstotheelectricity,water,gasandothersupportingenergy,whetherit’sconvenientforstafftogotowork.
Secondly,lengthofcontractisalsoimportant.Longercontractwouldcoverissuesinmoredetails.Thecontractshouldcovercertainmatter,whicharelikelytohappen,suchas,assignment,servicecharges.
Whatisimportantwhendecidingonpackagingforproducts?
∙Image
∙productionprocess
Thepackagingofourproductsisinfactakindofadvertisementforourproducts.Sowhenwedecideonpackagingforproductswemustfirstconsiderifthepackagingcanreflecttheimageofourproducts.Itmustbestrepresentthequalityofourproductsthroughitsdesignandlayoutwhichcanattractourcustomerstobuyourproducts.Thepackagingshouldshowthedistinctivefeaturesofourproductssothateverycustomercanhaveabetterunderstandingofourproductsafterjusttakingalookatourproducts. Andweshouldmakesurethatthecustomerscanidentifyourproductsimmediatelythroughthepackaging.
Besides,the productionprocessdecidesthephysicalcharactersofyourproducts.Forexample,whattheyaremadeof,metalglassorwood?
Becauseofthesecharactersyouhavetoselectdifferentkindofpackaging.Forexamplebeingfragileyourproductsmadeofglassshouldbepackagedinasoftcontainerwhichcanstandtheimpactofcollision.Yourwoodproductsshouldbekeptintheanti-wetandanti-moldpackaging.Asformetalproductsanti-wetandanti-rustpackagingisnecessary.Appropriatepackagingcanensurethequalityofyourproductsduringthedelivery.
Whatisimportantwhenpackaging?
∙image
∙productionprocess
∙convenience
Firstofall,whenpackaging,it’sveryimportanttochoosethecolor,shapeanddesignthatconveythehigh-qualityimagetoourcustomers.Withspecialappearance,ithelpsmaketheproductdistinctfromothersandattractconsumers’attention.
Second,productionprocessisalsoimportant,theproductwillbehandledformanytimesduringitsproductionprocess,sothepackagingmaterialweuseshouldbestrongenoughtoresistanydamage.(weshouldalsoconsiderthetransitprocesssothatthepackagewedesignwillprotecttheproductagainstspoilage.
Apartfromthistwoaspects,it’salsoofgreatimportancetoofferconsumersconvenience.Packagingshouldbedesignedinsuchaswaytomakeiteasierforcustomerstoopenthecontainerandusetheproduct.
Whatisimportantwhenselectingstaffforpromotion?
∙Attitudetowork
∙Currentperformance
∙Personalqualities
Attitudetowork工作态度:
Thestaffwhoholdapositiveattitudetowardworkshouldbepromoted.Ifapersonlikeshisjob,hewilldevotehisheartandsoulintothejobandtryeveryefforttoaccomplishthetask.Moreover,hishard-workingmightwellinfluencetheotherstaffandsetagoodexampleforthem.Thecompanyneedssuchkindofspirit.
Currentperformance(Qualityofperformance/work-relatedqualities)专业素质:
Youknow,allstaffarelookingforwardtopromotion.Theonewhogetsthechanceshouldbethebestoneamongallstaff.Otherwiseotherstaffwon’tbeconvinced.Currentperformancecanjusttellallstaffwhatheorshehasdoneandcanalsotellthestaffthereasonforpromotion.Theneverybodywilltryhis/herbesttoworkhandandmakesomeachievements.
Personalqualities人品:
Relevantpersonalqualitiesareimportantaswell,suchasloyaltytothecompany,responsibilityandsoon,sincethesequalitiescanestablishcredibilityandintegrityamongcolleagues.Theselectingstaffshouldbeasacontributortothecompanyandasapersonofhighpersonalstandingwithacapacityforleadership.
Communicationskills,Cooperationskills
Whatisimportantwhenconsideringacareerchange?
∙Furtherstudyortraining
∙Opportunitiesforfuturepromotion
∙Salary
∙Location
∙Companyreputation
Firstly,furtherstudyortrainingcannotbeneglected,sincetrainingcankeeptheirskillscurrentandup-dated,thusmakingthemmorecompetitivethroughouttheirlives.
Secondly,futurepromotionnormallyprovidesanincreaseinpayandstatusandbringsyouasenseofcareerachievement.
Thirdly,Salaryisnotthemostimportantthingintheworld.Idothinkso.Butwithoutmoney,we’llbeindifficulties.Whenwecan’tsupportourfamilies,wewillnaturallyconsidercareerchange.
Locationmustbetakenintoaccount,especiallyforonewhoismarriedandhaschildren.Ifthenewjobmeansrelocation,movingtoastrangecity,itcanbeagreatthreattoone’sfamilylife,andvariousproblemswillarise,suchaschildren’seducation,etc.Besides,peoplehavetoconsiderwhethertheclimate,foodandtheculturetherefitthemornot.
Whatisimportantwhenplanninganadvertisingcampaign?
∙Marketresearch
∙Selectingappropriatemedia
Marketresearch:
Itenablesyoutoknowwhatispopularinthemarketandwhatpricescustomerscanaccept.Alltheaboveareverycrucialforyoutodecidewhen,whereandwhomyoucangiveyouradvertisement.
Selectingappropriatemedia:
Forexample,ifyournewproductaimstoreachyoungpeople,itisawisechoicetoputanadvertisementoneitherTVorInternet,fortheyoungareusedtogettingnewsthere.Oritwillbeawasteofmoney.
Pricing:
Aftercarryingoutmarketresearch,wecanknowwhatthemostrationalpriceofanewproductis.
Whatisimportantwhenchoosingtransportforbusinesstrip?
∙Convenience
∙Cost-effectiveness
∙Comfort
Firstly,Conveniencetransportcanhelptomakeyourtripeasy,efficientandfreefromfatigue.
Secondly,Itisadvisablenottochooseatransportwhosecostisbeyondyourbudget,sinceexpensivetransportcanevenstopyoufrommeetingyourtargets.Youshouldneverallowthiskindofcosttoruinyourwholebusiness.
Finally,Comfortmeansbeingphysicallyrelaxedandcontented,freefromworriesandunhappiness.Withcomfortabletransport,youcanarrivewellrestedandreadyforyourwork.Thisisvitalforthesuccessofyourbusiness.
Whatisimportantwhenexportinggoodsorservicesforthefirsttime?
∙Culturaldifferences
∙Professionaladvice
Whenexportinggoodsorservicesforthefirsttime,itisveryimportanttoconsiderculturaldifferences.Culturaldiffersfromcountrytocountry.Peopleindifferentcountrieshavedifferenttastesandneedsforgoodsorservices.Inordertocatertothetastesandneedsofpeopleinforeigncountries,acompanyshouldtakeculturaldifferencesintoconsiderationwhenexportinggoodsorservicesforthefirsttime.Otherwise,thegoodsorserviceswon’tsellwell.
Professionaladviceisalsoimportant.Sincethecompanyhasneverdoneinternationalbusinessbefore,itmaylackexperienceofexportinggoodsorservices.Ifthecompanyseeksprofessionaladvice,itmayavoidmarketingdisasterswhichmayleadtobiglosses.Inaddition,it’salsoimportantforthecompanytolocateagoodexportingfirmwhichcanprovidegreatassistanceinsellinggoodsorservicestoforeigncountries.
What’simportantwhen dealingwithcomplaintsfromclients?
∙Offeringanapology
∙suggestasolutiontotheproblem
Offeringanapologyistheverybasiclevel.Whentheclientsthinkthattheyhavereceivedunfairtreatments,thefirstthingthatthecompanyshoulddoistocalmthemdownandtrytokeeptheclient.Anapologyisthefirststepandausefulmethodtomaintaincontrolofthesituation.Offeringanapologyisanimportantgesturetoshowthatthehostingcompanyisfullyawareofthesituationandwouldliketotakethepotentialresponsibilityforitsmistakes.Thecomplainingclientswouldfeelthattheircomplaintsarebeingpaidattentionandmaythereforebehappytoproceedtothetransactionwiththehostingcompany.
Itisnecessarytosuggestasolutiontotheproblemaswell.
Theclientswanttoenterintothetransactioninagoodmoodandwithareliableandtrustworthybusinesspartner.Apartfromanapology,theclientwouldwanttohavetheproblemsandmisunderstandingsolvedbeforetheircommunicationmovestothenextlevel.Ifthehostingcompanyfailedorrefusedtosuggestasolution,itssincerityofenteringintothetransactionwouldbeputintodoubt.
Whatisimportantwhensettingpricesfornewproducts?
∙Productioncosts
∙Competitors’prices
∙Demand
∙Quality
ThefirstthingwemusttakeintoaccountisProductioncostswhensettingpricesfornewproducts.Pricesshouldcoverthecosts,suchasinsurance,rawmaterials,rentandequipment.Otherwi