网上购物英语论文.docx

网上购物英语论文.docx

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网上购物英语论文

TheCharacteristicsOfOnlineShopping

PreparedBy:

LiMing

Studentnumber:

41

Class:

1104

MinistryofInternationalEducationstudent

Preparedfor:

LiZhengYuteacher

Date:

December2012

Synapsis

Asoneofthemostfashionablephenomenatoday,onlineshoppingalsounavoidablyarousesagreatcontroversyinsociety,justlikeemergenceofanynewthings.Accordingtoarecentsurvey,peopleinfavorofitarefarmorethanthoseagainstit.Someofitsnegativeandpositiveaspectsandmyopinionswillbeofferedinthisessay.

Whenitestopositiveaspects,it’sveryconvenientandtime-savingparedwithtraditionalshopping.Whatyouneedtodoisjustclickingyourmouseandwaitinginsteadofgoingoutbyfootordriving.Moreover,morechoicesthanrealstoreareanotherattractiontocustomers.However,inspiteofconvenienceandmorechoicesofonlineshopping,wecannotturnablindeyetoitsadvantages.Obviously,qualityproblemisitsfirstadvantage.It’smonthatarticlesaren’tsogoodjustastheyaredescribedonlinethatcustomersalwaysbuyfakemodities.What’smore,it’stroublesomeandannoyingformanycustomerstomakeachangewhentheyarenotsatisfiedwithwhattheyboughtonline.

Asacollegestudent,IlikeonlineshoppingbutIexpectedthateffectivemeasuresshouldbetakentomakeitbetter.Specificallyspeaking,governmentshouldworkoutstrictregulationsandrulestopreventunfaithfulandunlawfulactivitiesofonlineshoppingowners.Onlybythiswaycanonlineshoppingbeereallysafeandattractanincreasingnumberofcustomers.

TableofContents

1.0Introduction……………..……………………………….…...……....3

2.0Advantagesoftheonlineshopping………...……………..….….…..3

2.1Benefitstoconsumers………………………………….……………..3

2.2Benefitstothefirms…………………………………………………..5

3.0Limitationofonlineshopping……………………………….…..…..6

3.1Onlinepayment………………………………………..……..……….7

3.2Logisticsservice……………………………………..……..……..…..8

3.3Legalquestionsandpublic-socialpolicies…………………………....8

4.0Solutionstotheproblems…………………………...…….…….......9

4.1Establishingagoodpaymentmechanism…………………..……….9

4.2Improvingthelagginglogistics……………………………………...10

4.3Makingrelevantlaws………………………………………………...10

5.0Conclusion…………………………………………………………...11

6.0References…………………………………………………………..12

1.0Introduction

WiththerapiddevelopmentofInternet,onlineshoppinghasgraduallyenteredthelivesofordinarypeople.AndwiththerapiddevelopmentofInternetinChina,moreandmoreChinesebegintofavoronlineshoppingforitsconvenience,quickdeliveryandbenefit.AccordingtothelateststatisticsreleasedbyChinaInternetNetworkInformationCentre（NIC）,thenumberofnetizeninChinahashit87million,and7.3percentsaidtheyhadtheexperienceofonlineshopping.Meanwhile,thestatisticsalsoshowedthat58percentofnetizeninChinawouldtrytheonlineshoppingnextyear.

Onlineshopping,inanarrowsense,canbeunderstoodasgettingonlineinformationandinkingonlinedeals.Inabroadsense,however,onceonesectionofshoppingisfinishedonline,itcanberegardedasonlineshopping.Inthatway,traditionalorburgeoningonlineenterprisesmayseekabination,minglingtwomodes'advantages.

ThepercentageofonlineshoppinginChinaisgrowingyearonyear.Accordingtotheexperts'prediction,thetotalvolumeofChina'sonlineshoppingisexpectedtoreach28billionYuaninyearstoe.

2.0Advantagesoftheonlineshopping

2.1Benefitstoconsumers

2.1.1Savingtimeandconvenience

Onlineshoppingisbeingpopularity,notonlybecausethegreatconvenience,butalsoyoucanfindashopwithsomanygoodsthatyoumayfavor.Anditalsosavesyouragreatsomeoftime!

Youcanjusttyping-inthekeywordofwhatyouwanttofind,thetargetwillappearonthescreenquickly.

Theonlineshoppingindustryhasgrownalotintherecentyear,andmillionsofpeopleprefertobuyfromthelargevarietyfromtheonlinestoresthantowastetimeatthelonglinesfromsupermarkets.Furthermore,theonlineshoppingindustrykeepsgrowing,andmoreandmoreproductsaremadeavailableonline.YoucannowfindeverythingfromCDtofruitsandbooks,andyoucanpurchasetheitemsyouwantjustwithafewclicks.

Afteryou'vedonesomeonlineshoppingyou'llseehoweasyitisandyou'llquicklygetusedtoit.Soonyouwillknowwhatthebestshoppingwebsitesareandyouwillbeabletobuythethingsyouneedveryeasyandfast,savingalotoftimeandtrouble.Onlineshoppingisthemostpractical,economicalandfunmethodofshopping,thatisperfectforeveryone.

"Onlinepaymentprovidesamoreconvenientwayforconsumerswhodon'tcarrycash."

BeijingresidentDingXin（丁欣）inherlate20sboughtabottleofperfumeonlinelastmonth.

"Ioftenbrowsethewebsitesofonlineshopsbecausethegoodshavemoreattractiveprices,"shesaid.

Withthefastdevelopmentofthesociety,therhythmoflifeisacceleratedprogressively,thetrafficjamchangescrowdgradually,peopleareunwillingtospendmuchtimetogoshopping,andnetworkmarketingisacceptedbyconsumersforit’sconvenientcharacteristicConsumerscanselectthegoodsathomewithoutgoingout,withthehelpofstrongdatabase,theshoppingcourseissimplifiedtoanactionof"click",consumerscanfinishdoingshoppingatanytime,withtheappointmentofaplacetodelivergoods.

About41.8percentofallonlineshoppingpaymentsarehandledovertheInternet,thesurveyshows.And43.2percentofonlineshoppingpaymentsarehandledviamoneyremittancepersonneland34.7percentarepletedinperson,thesurveyshows.

2.1.2Customizationandpersonalization

Onlineshoppingcanprovidemasscustomizationandpersonalizationwithmoderatecost.Pointcast,forexample,deliverscustomizednewsandfinancialdatatoeverysinglecustomerbasedonhisorherspecificneeds.Amazon.displaysspecificremendationsbasedonthecustomer’spreviouspurchases.Thesekindsofservicesareveryexpensiveintraditionalmarketing.Thewebprovidingonlineshoppingcanmovefromprovidinggeneralproductsorservicescustomizedtoacustomer’sneeds,tastes,andpreferences.

2.1.3Accesstomoreinformation

Oneimportantconsumerbenefitassociatedwithmarketingonthewebistheaccesstogreateramountsofdynamicinformationtosupportqueriesforconsumerdecision-making.Furthermore,theinteractivenatureofthewebandthehypertextenvironmentallowdeep,non-linersearchesinitiatedandcontrolledbycustomers.Hencemarketingmunicationonthewebismoreconsumer-driventhanthoseprovidedbytraditionalmedia.Inaddition,recreationalusesofthemediummanifestedintheformofnon-directedsearchbehavioraresuchanimportantbenefittoconsumersthattheyareintrinsicallymotivatedtousethemedium.

2.1.4Easiermarketresearchandparison

Theabilityofthewebtoaccess,analyzeandcontrollargequantitiesofspecializeddatacanenableparisonshoppingandspreadtheprocessoffindinglinewhichmaystimulatepurchase.Thereisalsothepotentialofwideravailabilityofhard-to-findproductsandwiderselectionofitemsduetothewidthandefficiencyofthechannel.

2.2Benefitstothefirms

2.2.1Lowercostsandprices

Increasedpetitioninprocurementasmoresuppliersareabletopeteinanelectronicallyopenmarketplacecausesagreaterpetition,whichnaturallylowerspricesandcosts.Thisincreaseinpetitionleadstobetterqualityandvarietyofgoodsthroughexpandedmarketsandtheabilitytoproducecustomizedgoods.Oneofthereasonstolowercostisthattheyhaven’ttraditionalwarehousesandretailshopsintheretailingbusinessofthegreatmajorityinthemercialcityonline.Generallyspeaking,thenetworkdoesnothaveatraditionalretailchanneltosell.ForexamplelikeAmazon.,theonlineretailingbookshopwithnostockofbooks,placesanorderwithbooksellerandsendstoconsumersdirectlywhichaimstorealizereal"zerostock"tolowercost.

2.2.2Betterdistribution

Firmbenefitsarisepartlyfromtheuseofthewebasadistributionchannel.First,thewebpotentiallyofferscertainclassesofprovidersandopportunityofparticipatinginamarketinwhichdistributioncostsorcost-of-salesshrinktozero.Thisismostlikelyforproductcategories.Forexample,digitalproductscanbedeliveredimmediatelyandhencesuchbusinessesmayencountermassivedisintermediationoreventheeventuallyeliminationofmiddleman.Moreoverbuyersandsellerscanaccessandcontacteachotherdirectly,potentiallyeliminatingsomeofthemarketingcostandconstraintsimposedbysuchinteractionsintheterrestrialworld.Thismayalsohavetheeffectofshrinkingthechannelandmakingdistributionmuchmoreefficient（mainlyduetoreducedoverheadcoststhroughsuchoutesasuniformity,automationandlarge-scaleintegrationofmanagementprocesses）.Timetopletebusinesstransactionmaybereducedaswell,translatingintoadditionalefficienciesforthefirm.However,suchpotentialefficienciesmustbetemperedwithmarketrealities.

2.2.3Marketingmunication

Websitesareavailableondemandtoconsumers24hoursaday.Theinteractivenatureofthemediumcanbeusedbymarketerstoholdtheattentionoftheconsumerbyengagingtheconsumerinanasynchronous“dialogue”thatoccursatbothparties’convenience.Thiscapabilityofthemediumoffersunprecedentedopportunitiestotailormunicationspreciselytoindividualcustomers,allowingindividualconsumerstorequestasmuchinformationasdesired.

Further,itallowsthemarketertoobtainrelevantinformationfromcustomersforthepurposeofservingthemmoreeffectivelyinthefuture.Thesimplestimplem