电子商务选择题英语版.docx

电子商务选择题英语版.docx

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电子商务选择题英语版

第一章

MultipleChoice

1.ConsumershoppingontheWebisoftencalled___b_.

a.B2Bb.B2Cc.B2Gd.e-business

2.TransactionsthatareconductedbetweenbusinessesontheWebareoftencalled___a_.

a.B2Bb.B2Cc.C2Cd.e-business

3.Thegroupoflogical,related,andsequentialactivitiesandtransactionsinwhichbusinessesengageareoftencollectivelyreferredtoasbusiness__b__.

a.servicesb.processesc.logisticsd.communications

4.Someresearchersdefineafourthcategoryofelectroniccommercecalled__a__,whichincludesindividualswhobuyandsellitemsamongthemselves.

a.C2Cb.B2Bc.C2Bd.B2C

5.WhichofthefollowingWebsitesmakesiteasyforbusinessestoconductonlinetransactionswiththeStateofCalifornia?

（d）

a.Ab.Ac.Ad.CAL-Buy

7.BusinessesthatengageinEDIwitheachotherarecalled_d___.

a.buyersb.sellersc.suppliersd.tradingpartners

8.__c__occurswhenonebusinesstransmitscomputer-readabledatainastandardformattoanotherbusiness.

a.EFTb.VANc.EDId.LAN

9.Banksuse__c__,whichareelectronictransmissionsofaccountexchangeinformationoverprivatecommunicationsnetworks.

a.WANsb.EDIsc.EFTsd.LANs

10.A（n）___a_isanindependentfirmthatoffersconnectionandtransaction-forwardingservicestobuyersandsellersengagedinEDI.

a.VANb.EFTc.ERPd.LAN

11.__d__isagoodexampleofacompanythatsellsitsproductstootherbusinessesratherthantoconsumers.

a.Sb.Ac.BuyUSA.comd.Intel

12.Whichofthefollowingstatementsiscorrect?

（a）

a.TheInternettechnologiesusedinthefirstwaveofelectroniccommercewereslowandinexpensive.

b.Inthesecondwaveofelectroniccommerce,InternettechnologiesarebeingintegratedintoB2Btransactionsandinternalbusinessprocessesbyusingbarcodesandscannerstotrackparts,assemblies,inventories,andproductionstatus.

c.Inthefirstwaveofelectroniccommerce,radio-frequencydevicesandsmartcardswerecombinedwithbiometrictechnologies.

d.Theuseofe-mailinthefirstwavewasasatoolforrelativelystructuredcommunication.

13.__d__wasthemainrevenuesourceofmanyfaileddot-combusinessesinthefirstwaveofelectroniccommerce.

a.SWOTanalysisb.Localizationc.Wiretransferd.Onlineadvertising

14.A（n）__d__isasetofprocessesthatcombinetoyieldaprofit.

a.valuesystemb.industryvaluechainc.shippingprofiled.businessmodel

15.A（n）_c___isaspecificcollectionofbusinessprocessesusedtoidentifycustomers,markettothosecustomers,andgeneratesalestothosecustomers.

a.industryvaluechainb.strategicalliancec.revenuemodeld.value-addednetwork

16.Thecombinationofstoredesign,layout,andproductdisplayknowledgeiscalled___c_.

a.businessprocessb.businesstransactionc.merchandisingd.service

17.Whichofthefollowingtypesofcommerceis/arewellsuitedtoelectroniccommerce?

（a）

a.Sale/purchaseofbooksandCDsandothercommodities

b.Sale/purchaseofhigh-fashionclothing

c.Roommate-matchingservicesd.Jewelry

18.____transactionsarenotwellsuitedtoelectroniccommercebecausenostandardmethodfortransferringsmallamountsofmoneyontheWebhasbecomegenerallyaccepted（.d）

a.E-procurementb.Commodityitemsc.Locald.Low-denomination

19.Thereturn-on-investmentnumberhasbeendifficulttocalculateforinvestmentinelectroniccommercebecause___a_.

a.thecostsandbenefitshavebeenhardtoquantify

b.informationtechnologyisdifficulttoacquire

c.sale/purchasepricesareunstabled.thetechnologykeepschanging

20.Whichofthefollowingwillneverlendthemselvestoelectroniccommerce?

（b）

a.Greetingcardsb.Perishablefoodsc.Booksd.Cigars

21.___c_arethetotalofallcoststhatabuyerandasellerincurastheygatherinformationandnegotiateapurchase-saletransaction.

a.Purchasecostsb.Salecostsc.Transactioncostsd.Hardwarecosts

22._a___isthestudyofhowpeopleallocatescarceresources.

a.Economicsb.Marketingc.E-commerced.Businessadministration

23.NobellaureateRonaldCoaseindicatedthat__c__werethemainmotivationformovingeconomicactivityfrommarketstohierarchicallystructuredfirms.

a.transportationcostsb.personnelcostsc.transactioncostsd.materialcosts

24.Onesignificantcomponentof__c__canbetheinvestmentasellermakesinequipmentorinthehiringofskilledemployeestosupplytheproductorservicetothebuyer.

a.economiccostsb.SWOTanalysisc.transactioncostsd.retentioncosts

25.Thepracticeofanexistingfirmreplacingoneormoreofitssuppliermarketswithitsownhierarchicalstructureforcreatingthesuppliedproductiscalled__c__.

a.marketingprocessb.marketintegrationc.verticalintegrationd.horizontalintegration

26._d__,aneconomistwhoextendedCoase’sanalysis,notedthatindustrieswithcomplexmanufacturingandassemblyoperationstendedtoincludemanyfirmsthatusedhierarchicalstructuresandthatweresubstantiallyverticallyintegrated.

a.ThomasPetzingerb.ManuelCastellsc.TimBernersLeed.OliverWilliamson

27.Many__a__,suchaswheat,sugar,andcrudeoil,arestilltradedinmarkets.

a.commoditiesb.integrateditemsc.productsd.transactions

28.Ina（n）__d__,companiescoordinatetheirstrategies,resources,andskillsetsbyforminglong-term,stablerelationshipswithothercompaniesandindividualsbasedonsharedpurposes.

a.marketeconomicstructureb.valuesystem

c.businessmodelworkeconomicstructure

29.StrategicpartnershipsoccurringbetweenoramongcompaniesoperatingontheInternetarecalled__c__.

a.strategicalliancesb.economicstructurec.virtualcompaniesd.virtualpartnerships

30.__a__organizationsareparticularlywellsuitedtotechnologyindustriesthatareinformation-intensive.

a.Networkb.Retailingc.Hierarchicald.Manufacturing

31.Asmorepeopleparticipateinanetwork,thevalueofthenetworktoeachparticipantincreases.Thisisknownasthe___b_.

a.lawofdiminishingreturnsb.networkeffectc.listingeffectd.faxeffect

32.ManuelCastellshaspredictedthat__a__willbecometheorganizingstructureforallsocialinteractionsamongpeople.

a.economicnetworksb.freeenterprisesc.hierarchicallayersd.valuesystems

33.Awayoforganizingtheactivitiesthateachstrategicbusinessunitundertakestodesign,produce,promote,market,deliver,andsupportisknownasa（n）__c__.

a.supplychainb.supplygroupc.valuechaind.valuegroup

34.Multiplebusinessunitsownedbyacommonsetofshareholdersmakeupafirm,orcompany,andmultiplefirmsthatsellsimilarproductstosimilarcustomersmakeupa（n）__c__.

a.organizationb.firmc.industryd.businessmodel

35.Porterusestheterm___b_todescribethelargerstreamofactivitiesintowhichaparticularbusinessunit'svaluechainisembedded.

a.businessstrategyb.valuesystemc.businessintegrationd.collaboration

36.Whichofthefollowingreferstoactivitiesthattakeaproductfromconcepttomanufacturing,includingconceptresearch,engineering,andtestmarketing?

（d）

a.Analysisb.Designc.Implementationd.Deliver

37.SWOTistheacronymfor___c_.

a.supply,wealth,occupations,andthreats

b.supply,weaknesses,opportunities,andtesting

c.strengths,weaknesses,opportunities,andthreats

d.strengths,wealth,occupations,andtesting

38.In__a__analysis,theanalystfirstlooksintothebusinessunittoidentifyitsstrengthandweaknesses.

a.SWOTb.strategicc.commerced.transaction

39.Inthemid-1990s,__c__usedaSWOTanalysistocreateastrongbusinessstrategythathashelpeditbecomeastrongcompetitorinitsindustryvaluechain.

a.HPComputerb.AcerComputerc.DellComputerd.NECComputer

第二章

MultipleChoice

2.A（n）__c__isacollectionofrulesforformatting,ordering,anderror-checkingdatasentacrossanetwork.

a.routingalgorithmb.backbonerouterc.protocold.packet

3.__c__determinehowthesendingdeviceindicatesthatithasfinishedsendingamessage,andhowthereceivingdeviceindicatesthatithasreceivedthemessage.

a.Routersb.Bridgesc.Protocolsd.Adapters

4.Innetworkingapplications,an8-bitnumberisoftencalleda（n）__a__.

a.octetb.bytec.piconetd.bit

5.ThetwoprimaryprotocolsonwhichtheInternetisbasedare__c__.

a.FTPandHTTPb.HTTPandSMTPc.TCPandIPd.TCPandHTTP

6.Private__a__areaseriesofIPnumbersthatarenotpermittedonpackagesthattravelontheInternet.

a.IPaddressesb.masksc.addressmasksd.PIPs

7.WhichofthefollowingorganizationsassignsandmanagesIPaddressesforNorthAmerica,SouthAmerica,theCaribbean,andsub-SaharanAfrica?

a.APNICb.APNCc.ARINd.RIPE

8.IPv6usesa（n）__c__numberforaddresses.

a.32-bitb.56-bitc.128-bitd.256-bit

9.The__a__numberingsystemuses16digits.

a.hexadecimalb.decimalc.binaryd.ASCII

10.Therightmostpartofadomainnameiscalleda（n）__a__.

a.top-leveldomainb.URLc.categoryd.government-leveldomain

11.__a__aresetsofwordsthatareassignedtospecificIPaddresses.

a.Domainnamesb.URLsc.Octetsd.Piconets

12.WhichofthefollowingorganizationsisresponsibleforsettingstandardsfortheroutercomputersthatmakeuptheInternet?

a.ARINb.ICANNc.IETFd.APNIC

13.Thepurposeofa（n）__c__istorespondtorequestsforWebpagesfromWebclients.

a.URLb.e-mailc.Webserverd.top-leveldomain

14.Thecombinationoftheprotocolnameandthedomainnameiscalleda（n）___c_.

a.URIb.UROc.URLd.HTTP

23.A（n）__c__isaninterconnectednetwork,usuallyonethatusestheTCP/IP