企业战略管理 双语教学 老师给的习题.docx

企业战略管理 双语教学 老师给的习题.docx

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企业战略管理双语教学老师给的习题

Multiplechoice

Chapter1

1.Theprescriptive,deliberateorplannedapproachviewsstrategicmanagementasa____________

A.highlysystematizedprocessB.deterministicprocess

C.highlysystematizedanddeterministicprocessD.consistentpatternofbehaviour

2.____________isusedtorefertostrategicformulation,implementationandevaluation,with______________referringonlytostrategicformulation.

a.Strategicplanning;strategicmanagement

b.Strategicplanning;strategicprocessing

c.Strategicmanagement;strategicplanning

d.Strategicmanagement;strategicprocessing

e.Strategicimplementation;strategicfocus

3.Whatcanbedefinedastheartandscienceofformulating,implementingandevaluatingcross-functionaldecisionsthatenableanorganizationtoachieveitsobjectives?

a.Strategyformulation

b.Strategyevaluation

c.Strategyimplementation

d.Strategicmanagement

4.Conductingresearchtodetermineinternalstrengthsandweaknessesisperformedduringwhichstageofstrategicmanagement?

____________

a.Formulation

b.Implementation

c.Evaluation

d.Feedback

e.Goal-setting

5.Whatarethethreestagesofthestrategicmanagementprocess?

a.Conflict,resolutionandimplementation

b.Formulation,implementationandevaluation

c.Formulation,executionandreward

d.Formulation,implementationandresolution

e.Goal-setting,implementationandfeedback

6.Animportantactivityin__________istakingcorrectiveaction.

a.strategyevaluation

b.strategyimplementation

c.strategyformulation

d.strategyleadership

e.alloftheabove

7.__________meansmobilizingemployeesandmanagerstoputstrategiesintoaction.

a.Formulatingstrategy

b.Strategyevaluation

c.Implementingstrategy

d.Strategicadvantage

8.__________isnotastrategy-implementationactivity.

a.Takingcorrectiveactions

b.Establishingannualobjectives

c.Devisingpolicies

d.Allocatingresources

e.Motivatingemployees

9.__________skillsareespeciallycriticalforsuccessfulstrategyimplementation.

a.Interpersonal

b.Technical

c.Conceptual

d.Thinking

e.Marketing

10.Strategyevaluationisnecessarybecause

a.internalandexternalfactorsareconstantlychanging.

b.theSECrequiresstrategyevaluation.

c.competitorschangetheirstrategies.

d.theIRSrequiresstrategyevaluation.

e.firmsmusttakecorrectiveactions.

11.Whichoftheseisoftenconsideredthefirststepinstrategicplanning?

_________

a.Developingavisionstatement

b.Establishinggoalsandobjectives

c.Makingaprofit

d.Developingamissionstatement

e.Determiningopportunitiesandthreats

12.Whatareenduringstatementsofpurposethatdistinguishonebusinessfromothersimilarfirms?

_________

a.policies

b.missionstatements

c.objectives

d.rules

e.employeeconductguidelines

13.Whichofthefollowingisnotincludedinthestrategicmanagementmodel?

a.Measureandevaluateperformance.

b.Performinternalresearchtoidentifycustomers.

c.Establishlong-termobjectives.

d.Implementstrategies.

e.Developmissionandvisionstatements

14.Usually,externalopportunitiesandthreatsare:

A.uncontrollablebyasingleorganization.

B.controlledbygovernments.

C.notasimportantasinternalstrengthsandweaknesses.

D.keyfunctionsinstrategyimplementation.

E.keyfunctionsinstrategyexploitation.

15.Militarystrategyisbasedonanassumptionof__________,whereasbusinessstrategyisbasedonanassumptionof__________.

a.conflict;cooperation

b.conflict;competition

c.cooperation;conflict

d.competition;conflict

e.cooperation;competition

16.CompetenceBasedApproacharguesthat

a.competitiveadvantagearisesfromanorganization’sinternallydevelopedcorecompetenceratherthanfromitsenvironment

b.competitiveadvantagearisesfrompositioningafirmtotakeadvantageofopportunitiesandovercomeorcircumventthreats

c.competitiveadvantagearisesfromcooperation

d.competitiveadvantagearisesfromopportunities

17.Resource-basedviewapproacharguesthatanorganizationshouldexploitits_________relativeto_________intheexternalenvironment

a.position;opportunities

b.basiccompetencies;opportunities

c.financialassets;opportunities

d.corecompetencies;opportunities

Chapter2

1.Thepurposeofthemissionstatementistocommunicateto_________

a.allshareholders

b.employees

c.allstakeholders

d.managers

2.Agoodmissionstatementshould_________

a.definewhattheorganizationis

b.limittoexcludesomeventures

c.givedetailplansofallocatingresources

d.bebroadenoughtoallowforgrowth

e.distinguishafirmfromallothers

3.AccordingtoMcGinnis,amissionstatementshouldbeallofthefollowingexcept:

a.itshouldbespecificenoughtocontrolcreativegrowth.

b.itshouldbestatedinclearterms.

c.itshoulddistinguishanorganizationfromallothers.

d.itshoulddefinewhatanorganizationis.

e.itshouldserveasaframeworkforevaluatingbothcurrentandprospectiveactivities.

4.Itisthe_________whodetermineswhatabusinessis.

a.president.

b.customer

c.stakeholder.

d.CEO.

5.Whatthecustomerbuysandconsidersvalueisalways

a.price.

b.function

c.technology.

d.utility

6.Whichmissionstatementsaregoodmissionstatement_________

a.AT&T’s（美国电报电话公司）missionstatementfocusesoncommunication

b.Exxon’s（埃克森石油公司）missionstatementfocusesonoilandgas

c.UnionPacific’s（太平洋联合铁路公司）missionstatementfocusesontransportation

d.UniversalStudios’（环球电影公司）missionstatementfocusesonmovies

Chapter3

1.Financialcrisisthatreverberatedaroundtheworldisbelongto

a.farenvironments’factors

b.nearenvironments’factors

c.internalenvironments’factors

d.industrialfactors

2.Threebroadwaysthatclustersaffectcompetition:

_________

a.Increasingtheproductivityofcompaniesbasedinthearea

b.Drivingthedirectionandpaceofinnovation

c.Stimulatingtheformationofnewbusinesseswithinthecluster

d.Bringingentrybarrierstothearea

3.Whichofthefollowingchoicesdoesnotbelongtoindustryproperties_________?

a.EconomiesofScale

b.Barrierstomarketentry

c.Afirm’scorecompetence

d.Productdifferentiation

e.Levelofcompetitiveness

4.AccordingtoI/Otheorists,whichofthefollowingcontributesleasttofirmperformance?

a.Economiesofscale

b.Barrierstomarketentry

c.Productdifferentiation

d.Internalresources

e.Levelofcompetitiveness

5.__________isnotpartofanexternalaudit.

a.Analyzingcompetitors

b.Analyzingthefirm’sfinancialratios

c.Analyzingavailabletechnologies

d.Studyingthepoliticalenvironment

e.Analyzingsocial,cultural,demographicandgeographicforces

6.Wheninterestratesrise,discretionary自由决定的income______,andthedemandfordiscretionarygoods______.

a.rises;rises

b.declines;rises

c.rises;falls

d.declines;falls

e.staysthesame;rise

7.Whenanindustryreliesheavilyongovernmentcontracts,______forecastscanbethemostimportantpartofanexternalaudit.

a.economic

b.political

c.technological

d.competitive

e.multinational

8.Technologicaladvancementscancreatenew______advantagesthataremorepowerfulthanexistingadvantages.

a.economic

b.social

c.environmental

d.competitive

e.comparative

9.TheInternetischangingthenatureofopportunitiesandthreatsbydoingallofthefollowingexcept:

a.alteringthelifecyclesofproducts.

b.decreasingthespeedofdistribution.

c.erasinglimitationsoftraditionalgeographicmarkets.

d.creatingnewproductsandservices.

e.changingthehistoricaltrade-offbetweenproductionstandardizationandflexibility.

10.Intensityofcompetition_______inlower-returnindustries.

a.islowest

b.isnon-existent

c.ishighest

d.isnotimportant

e.fluctuates

11.Fivecompetitiveforces,accordingtoMichaelPorter,createvitalopportunitiesandthreatstoorganizations.Whichofthefollowingisnotacompetitiveforce?

a.Newentrants

b.Rivalryamongexistingfirms

c.Bargainingpowerofunions

d.Bargainingpowerofsuppliers

e.Bargainingpowerofbuyers

12.________,accordingtoPorter,isusuallythemostpowerfulofthefivecompetitiveforces.

a.Potentialdevelopmentofsubstituteproducts

b.Bargainingpowerofsuppliers

c.Bargainingpowerofconsumers

d.Rivalryamongcompetingfirms

e.Potentialentryofnewcompetitors

13.Whenevernewfirmscaneasilyenteraparticularindustry,theintensityofcompetitivenessamongfirms______

a.staysthesame.

b.increases.

c.decreases.

d.neutralizes.

e.Fluctuates

14.Ifsuppliersareunreliableortoocostly,whichofthesestrategiesmaybeappropriate?

a.Horizontalintegration

b.Backwardintegration

c.Marketpenetration

d.Forwardintegration

e.Concentricdiversification

15.Bargainingpowerofconsumersis______whentheproductsbeingpurchasedarestandardorundifferentiated.

a.marginal

b.low

c.high

d.negative

e.notnecessary

16.Globalizationofindustriesisoccurringforallofthesereasonsexcept:

______

a.aworldwidetrendtowardsimilarconsumptionpatterns.

b.theemergenceofglobalbuyers.

c.aworldwidetrendtowarddifferentconsumptionpatterns.

d.e-commerceandtheinstanttransmissionofmoneyandinformationacrosscontinents.

e.theemergenceofglobalsellers.

17.___________isthefirststepindesigninganEFEMatrix.

a.Identifyingkeyexternalfactorsintheindustry

b.Summingtheweightedscoreforeachcompetitor

c.Calculatingthesalesofeachcompetitor

d.Drawingthehorizontalandverticallinesforthematrix

e.Determiningfou