创业计划书范本附件41培训课件.docx
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创业计划书范本附件41培训课件
注:
此为基本的计划书范本,可在此基础上根据项目情况调整
(名称)
创业计划书范本
学校:
_______________________
日期:
_______________________
一、企业概况………………………………………………
二、商业构想和市场分析…………………………………
三、主营产品………………………………………………
四、定价计划………………………………………………
五、选址计划………………………………………………
六、促销计划………………………………………………
七、法律形式………………………………………………
八、启动资金………………………………………………
九、启动资金来源…………………………………………
十、组织结构与员工………………………………………
十一、企业运营与成本预测………………………………
十二、现金流计划…………………………………………
十三、盈利情况预测………………………………………
十四、资产负债表…………………………………………
一、企业概况
企业名称:
_____________________________________________________________________
______________________________________________________________________________
法律模式:
______________________________________________________________________
联系地址:
_____________________________________________________________________
_______________________________________________________________________________
_____________________________________________________________________________
电话:
____________________________E_mail:
_________________________
经营范围:
[]制造业[]服务业[]批发商[]零售商
商业计划简述
产品或服务
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
____________________________________________________________________
顾客
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_________
所有者
(姓名、地址、资质、企业中的作用、相关经历)
_______________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_______
吸收就业人数_________________________
启动资本
投资_________________________
运营资本_________________________
总计_________________________
资本来源
个人储蓄_________________________
合伙人出资_________________________
民间借贷_________________________
银行贷款_________________________
二、商业构想和市场分析
商业构想描述
(如确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。
)
_______________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
________
市场分析
(如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等)
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
____________________________________________________
三、主营产品
产品或服务的详细描述
产品/服务
(1)
(2)
名称
规格(例如大小,颜色,
质量等)
包装
售后服务
产品/服务(3)(4)
名称
规格(例如大小,颜色,
质量等)
包装
售后服务
四、定价计划
产品/服务
(1)
(2)
顾客愿意出的价格高;中;低高;中;低
竞争对手的价格高;中;低高;中;低
我方价格
我方价格制定的原因
折扣空间
有(%)无有(%)无
产品/服务(3)(4)
顾客愿意出的价格高;中;低高;中;低
竞争对手的价格高;中;低高;中;低
我方价格
我方价格制定的原因
折扣空间
有(%)无有(%)无
五、选址计划
企业的位置
描述企业选址计划
_______________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
__________________________________________________________________________
选址原因
_______________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
__________________________________________________________________________
通过将货物或服务销售给以下渠道来接近顾客:
[]个人[]零售商[]批发商[]其他人
选择这种分销方式的原因
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_________
六、促销计划
启动促销
向顾客宣传新企业开张的行动计划(比如通过印刷品、小册子、海报、报纸、电台广告、开
业庆典等,还要调查不同促销方式的费用。
)
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
______________________________
七、法律形式
企业的法律形式为:
___________________________________________________________
选择这种法律形式的原因
_______________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_______
八、启动资金
启动资金的估算数量数量
投资土地厂房设备其他
总投资
运营资本
_______月的员工工资
_______月的经营支出
总运营资本
总启动资本
投资项目说明
投资项目说明价格
土地占地面积
厂房厂房面积
设备设备种类,技术规定
工具
车辆
其他
总投资
九、启动资金来源
资金来源
类别来源状况(持续时间/利息)金额
[]个人储蓄
所有者权益资本
[]合作伙伴
[]家庭
[]家庭
贷款1
[]借款人
[]信用合作社
[]政府优惠贷款
贷款2
[]银行贷款
总资金
资金来源信息
贷款1
债权人或贷款机构的姓名及住址
_______________________________________________________________________________
_______________________________________________________________________________
_________________________________________________
贷款协议[]正在讨论[]已达成协议[]获得资金日期_________________________
贷款2
债权人或贷款机构的姓名及住址
____________________________________________