商务英语学习总结.docx

商务英语学习总结.docx

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商务英语学习总结

商务英语学习总结

篇一：

商务英语概念总结

Unit10

1.Marketing:

Marketingisatotalsystemofbusinessactivitiesdesignedtoplan,price,promotionanddistributewant-satisfyingproductstotargetmarketstoachieveorganizationalobjectives.

2.Marketopportunity:

profitablepossibilitiesoffillingunsatisfiedneedsorcreatingnewonesinareasinwhichthecompanyislikelytoenjoyadifferentialadvantage,duetoitsdistinctivecompetencies.

3.Marketresearch:

collectandanalyzeinformationaboutthesizeofapotentialmarket,aboutconsumer’sreactiontoparticularproductorservicefeatures,andsoon.

4.Marketingmix:

allthevariouselementsofamarketingprogramme,theirintegration,andtheamountofeffortthatacompanycanexpendontheminordertoinfluencethetargetmarket.

5.FourPs’ofmarketingmix:

Productwhichisdesignedtobuilduptheirreputationratherthantosellparticular

products.

3.abrief:

astatementoftheobjectivesoftheadvertisingcampaign.

4.overalladvertisingstrategy：

itconcerningthemessagetobecommunicatedtothetargetcustomers.

5.amediaplan:

specifyingwhichmediawillbeusedandinwhichproportions.

Unit12

1.developproductorbrandawareness:

informpotentialcustomers:

isconcernedwithmaintaining,improvingorprotectingtheimageofacompanyorproduct.

4.publicityatthepricethatwouldhavetobepaidtoreplacethem工作

*myresponsibilityistomakesurenewmodeldesign…我的责任是…。

*beinchargeofdesignbudget负责；主管*dealwithalotofdifferentpeopleinthecompany处理；（涉及；做生意

*I’mresponsibleforco-ordinationn.

协调；配合betweendesignand我负责…。

*Myjobinvolvesindoingsth.我的工作包括做某事。

*taketimeoff，包括社会保障，包括健康保险ofMay2foraclerk,Ioffermyselfforthepost.

2）Inreplytoyouradvertisementintoday’sIamagoodaccountantandhaveathoroughknowledgeoftheEnglishlanguage.

2）Ihavereceivedagoodeducation,andknowEnglish,Spanishandshorthand速记.◎Aboutenclosure附件

1）Youwillfindenclosedanoutlineofmyeducationandbusinesstrainingandcopiesoftwolettersofrecommendation.

2）Enclosedpleasefindaresumeandaphoto.3）Iattachscheduleofmyqualificationandexperience.◎Aboutsalary薪酬待遇

1）Iamquitewillingtostartwithasmallsalary.

2）Ishouldrequireasalaryof4,500amonthtobeginwith.3）ThesalaryIshouldrequirewouldbe60,000ayear,plus1%commissiononallsales.◎Reasonsforleaving离职原因

1）MyreasonforleavingthecompanyisthatIwishtogetintotheadvertisingbusiness.

2）Iamleavingourofficetobewithmymotherandcareformyagedmotherinadistantcity.

3）MyreasonforleavingmypresentemploymentissimplebecauseIseenochanceofadvancement.◎Ending:

requestforaninterview结尾：

请求面谈1）Ifyoudesireaninterview,Ishallbemosthappytocallinperson,onanydayandatanytimeyoumayappoint.2）Shouldyouthinkfavorablyofmyapplication,kindlygrantmeaninterview.

3）Ihopethatyouwillbekindenoughtoconsidermyapplicationfavorably.恳请惠予考虑本人之申请为盼。

◎写求职信的注意点：

①DearSirorMadam信首的称呼语，一般用于正式信件中，在正式的商务信函中一般称呼对方为DearMr.…或DearMs.…

②Isawyouradvertforthepost…

③Iwouldliketoapplyfor…ngwhichtypeofadvertisingtouse,thefirstthingistoconsiderthecost.Thecompanyshoulddecidethetypeofadvertisingaccordingtothebudget.Ifitissoexpensivethatthecompanycannotaffordit,itwillcauseunnecessaryburdentothecompany.

Inadditiontocost,alsorememberthatitshouldreachvastnumberoftargetcustomers.Forexample,iftheproductaimsatseniorcitizens,itshouldnotchoosetheinternetbecausemanyofthemdonotsurftheinternetatall.Inthiscase,radioornewspaperscanbegoodalternatives.

Besidesyoushouldconsiderwhetheritisashort-termorlongtermpromotion.Ifthetypeofadvertisementcanprovideyouwithlong-termpromotion

ofaproductorservicethatcanreachimmenseaudience,itcanstillbecost-effectivebecauseitcanreachvastnumberofpeopleatatimeataconsiderablelowprice.StudentB:

Whenplanningadvertisingcampaign,thefirstthingtoconsideristheageandgenderofthetargetconsumer.Onlywhenyouknowtheageandgenderofthetargetcustomercanyouknowtheirlikesanddislikes,andthemediatheyoftenhaveaccessto.

Itisalsoagoodideatoconsiderthetypicalincomeoftheirtargetcustomers.Theirtypicalincomecantellyouthetypeofproductsorservicestheymayenjoy.Youradvertisingcampaignwillbeuselessifyouareaimingatpeoplewitwrongincome.

Inaddition,don’tforgettomakeaninvestigationintowhattheyreadtoselectanappropriatetypeofadvertising.Ifthetargetcustomerdoesn’tlogontheinternetatall,launchingyouradvertisementonlineleadtonothing.

Similarly,iftargetcustomersdon’thavethehabitofreadingnewspapers,havingyouradvertisementprintedonnewspaperswillsurelybeawasteofmoney.

Reportistogiveformalorconfidentialnewsofinteresttoaspecificgroup.

Theyoftenincludeheadingssuchas:

◆Reporton

?

Introduction?

Finding?

Conclusionthat…

Itwasconcluded/decided/agreed/feltthat…Noconclusionswerereachedregardingthe…Inconclusion/Onbalance,…

Wewouldrecommendthat…

Itisrecommended/proposed/suggestedthat…

Furthermore/Moreover/Inaddition,…ContrastingideasHowever,…Although…

Despite/Inspiteof……while/whereas…

Both/Neither…Like/Unlike…

Linkingcauseandeffect

becauseof/asaresultof/dueto/owingto…Thismeans…

…leadsto/resultsin/cause……resultfrom…

Therefore/consequently,…