商务英语学习总结.docx
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商务英语学习总结
商务英语学习总结
篇一:
商务英语概念总结
Unit10
1.Marketing:
Marketingisatotalsystemofbusinessactivitiesdesignedtoplan,price,promotionanddistributewant-satisfyingproductstotargetmarketstoachieveorganizationalobjectives.
2.Marketopportunity:
profitablepossibilitiesoffillingunsatisfiedneedsorcreatingnewonesinareasinwhichthecompanyislikelytoenjoyadifferentialadvantage,duetoitsdistinctivecompetencies.
3.Marketresearch:
collectandanalyzeinformationaboutthesizeofapotentialmarket,aboutconsumer’sreactiontoparticularproductorservicefeatures,andsoon.
4.Marketingmix:
allthevariouselementsofamarketingprogramme,theirintegration,andtheamountofeffortthatacompanycanexpendontheminordertoinfluencethetargetmarket.
5.FourPs’ofmarketingmix:
Productwhichisdesignedtobuilduptheirreputationratherthantosellparticular
products.
3.abrief:
astatementoftheobjectivesoftheadvertisingcampaign.
4.overalladvertisingstrategy:
itconcerningthemessagetobecommunicatedtothetargetcustomers.
5.amediaplan:
specifyingwhichmediawillbeusedandinwhichproportions.
Unit12
1.developproductorbrandawareness:
informpotentialcustomers:
isconcernedwithmaintaining,improvingorprotectingtheimageofacompanyorproduct.
4.publicityatthepricethatwouldhavetobepaidtoreplacethem工作
*myresponsibilityistomakesurenewmodeldesign…我的责任是…。
*beinchargeofdesignbudget负责;主管*dealwithalotofdifferentpeopleinthecompany处理;(涉及;做生意
*I’mresponsibleforco-ordinationn.
协调;配合betweendesignand我负责…。
*Myjobinvolvesindoingsth.我的工作包括做某事。
*taketimeoff,包括社会保障,包括健康保险ofMay2foraclerk,Ioffermyselfforthepost.
2)Inreplytoyouradvertisementintoday’sIamagoodaccountantandhaveathoroughknowledgeoftheEnglishlanguage.
2)Ihavereceivedagoodeducation,andknowEnglish,Spanishandshorthand速记.◎Aboutenclosure附件
1)Youwillfindenclosedanoutlineofmyeducationandbusinesstrainingandcopiesoftwolettersofrecommendation.
2)Enclosedpleasefindaresumeandaphoto.3)Iattachscheduleofmyqualificationandexperience.◎Aboutsalary薪酬待遇
1)Iamquitewillingtostartwithasmallsalary.
2)Ishouldrequireasalaryof4,500amonthtobeginwith.3)ThesalaryIshouldrequirewouldbe60,000ayear,plus1%commissiononallsales.◎Reasonsforleaving离职原因
1)MyreasonforleavingthecompanyisthatIwishtogetintotheadvertisingbusiness.
2)Iamleavingourofficetobewithmymotherandcareformyagedmotherinadistantcity.
3)MyreasonforleavingmypresentemploymentissimplebecauseIseenochanceofadvancement.◎Ending:
requestforaninterview结尾:
请求面谈1)Ifyoudesireaninterview,Ishallbemosthappytocallinperson,onanydayandatanytimeyoumayappoint.2)Shouldyouthinkfavorablyofmyapplication,kindlygrantmeaninterview.
3)Ihopethatyouwillbekindenoughtoconsidermyapplicationfavorably.恳请惠予考虑本人之申请为盼。
◎写求职信的注意点:
①DearSirorMadam信首的称呼语,一般用于正式信件中,在正式的商务信函中一般称呼对方为DearMr.…或DearMs.…
②Isawyouradvertforthepost…
③Iwouldliketoapplyfor…ngwhichtypeofadvertisingtouse,thefirstthingistoconsiderthecost.Thecompanyshoulddecidethetypeofadvertisingaccordingtothebudget.Ifitissoexpensivethatthecompanycannotaffordit,itwillcauseunnecessaryburdentothecompany.
Inadditiontocost,alsorememberthatitshouldreachvastnumberoftargetcustomers.Forexample,iftheproductaimsatseniorcitizens,itshouldnotchoosetheinternetbecausemanyofthemdonotsurftheinternetatall.Inthiscase,radioornewspaperscanbegoodalternatives.
Besidesyoushouldconsiderwhetheritisashort-termorlongtermpromotion.Ifthetypeofadvertisementcanprovideyouwithlong-termpromotion
ofaproductorservicethatcanreachimmenseaudience,itcanstillbecost-effectivebecauseitcanreachvastnumberofpeopleatatimeataconsiderablelowprice.StudentB:
Whenplanningadvertisingcampaign,thefirstthingtoconsideristheageandgenderofthetargetconsumer.Onlywhenyouknowtheageandgenderofthetargetcustomercanyouknowtheirlikesanddislikes,andthemediatheyoftenhaveaccessto.
Itisalsoagoodideatoconsiderthetypicalincomeoftheirtargetcustomers.Theirtypicalincomecantellyouthetypeofproductsorservicestheymayenjoy.Youradvertisingcampaignwillbeuselessifyouareaimingatpeoplewitwrongincome.
Inaddition,don’tforgettomakeaninvestigationintowhattheyreadtoselectanappropriatetypeofadvertising.Ifthetargetcustomerdoesn’tlogontheinternetatall,launchingyouradvertisementonlineleadtonothing.
Similarly,iftargetcustomersdon’thavethehabitofreadingnewspapers,havingyouradvertisementprintedonnewspaperswillsurelybeawasteofmoney.
Reportistogiveformalorconfidentialnewsofinteresttoaspecificgroup.
Theyoftenincludeheadingssuchas:
◆Reporton
?
Introduction?
Finding?
Conclusionthat…
Itwasconcluded/decided/agreed/feltthat…Noconclusionswerereachedregardingthe…Inconclusion/Onbalance,…
Wewouldrecommendthat…
Itisrecommended/proposed/suggestedthat…
Furthermore/Moreover/Inaddition,…ContrastingideasHowever,…Although…
Despite/Inspiteof……while/whereas…
Both/Neither…Like/Unlike…
Linkingcauseandeffect
becauseof/asaresultof/dueto/owingto…Thismeans…
…leadsto/resultsin/cause……resultfrom…
Therefore/consequently,…