产品平台项目商业计划书模板.docx

产品平台项目商业计划书模板.docx

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产品平台项目商业计划书模板

产品平台项目商业计划书模板

目录

1文档介绍..............................................................................................................................................................1

1.1文档目的....................................................................................................................................................1

1.2文档范围....................................................................................................................................................1

1.3读者对象....................................................................................................................................................1

1.4参考文献....................................................................................................................................................1

1.5术语与缩写解释.......................................................................................................................................1

2产品介绍..............................................................................................................................................................2

2.1产品定义....................................................................................................................................................2

2.2产品开发背景及必要性...........................................................................................................................2

2.3产品主要功能和特色...............................................................................................................................2

2.4产品范围....................................................................................................................................................2

3市场概述..............................................................................................................................................................2

3.1业务需求....................................................................................................................................................2

3.2市场规模与前景.......................................................................................................................................3

4产品发展目标......................................................................................................................................................3

5产品技术方案......................................................................................................................................................3

5.1产品体系结构...........................................................................................................................................3

5.2关键技术....................................................................................................................................................3

6产品优缺点分析..................................................................................................................................................3

7Make-or-Buy决策...............................................................................................................................................3

8项目估计..............................................................................................................................................................4

8.1项目团队....................................................................................................................................................4

8.2软件硬件资源估计...................................................................................................................................4

8.3成本估计....................................................................................................................................................4

8.4进度表........................................................................................................................................................5

9市场营销方案......................................................................................................................................................5

9.1产品盈利模式和销售目标.......................................................................................................................5

9.2市场推广方式...........................................................................................................................................5

9.3销售方式和渠道.......................................................................................................................................5

10成本效益分析......................................................................................................................................................6

11立项计划..............................................................................................................................................................6

11.1项目核心组.........................................................