职位描述：.docx

职位描述：.docx

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职位描述：

1起草制定年度，季度市场计划，包括产品推广策略，品牌建设策略，具体行动方案和预算

Draftingtheannual,quarterlymarketingplan,includingproductpromotionstrategy,brandbuildingstrategy,specificactionplansandbudgets

2并负责在公司范围内贯彻市场计划，负责组织，指导市场人员制定和细化市场执行计划，并负责组织和监督和评估实施。

Carryoutmarketingplan,andisresponsibleforthecompanytoberesponsiblefortheorganization,guidancestafftodevelopandrefinemarketexecutionplan,andisresponsiblefortheorganizationandimplementationofsupervisionandevaluation

3制定新产品上市计划，包括确认产品定位，确定产品利益点，并通过有效使用市场传播工具如POP，促销，广告，公关活动，视频，多媒体等，传递产品上市信息和产品利益点，负责计划和实施新产品上市促销，培训和分析工作

Maketheplanofnewproductslisted,includingconfirmproductpositioning,determineproductbenefits,andthroughtheeffectiveuseofmarketingcommunicationstoolssuchasPOP,promotion,advertising,publicrelationsactivities,video,multimedia,etc.,productinformationandproductbenefits,responsibleforplanningandimplementationofthenewproductpromotion,trainingandanalysis

4控制、维护和提高公司品牌标识和图像的整体质量，进一步发展提高公司品牌价值

Control,maintainandimprovetheoverallqualityofthecompanybrandandimage,furtherdevelopmenttoimprovethecompanybrandvalue

5监督设计、文章撰写和彩页印刷品，确保其优异的品质，控制成本效益，统一品牌标准，按时完成项目

Supervisedesign,articlewritingandcolorprint,toensuretheexcellentquality,controlcostandbenefit,unifiedbrandstandard,tocompletetheprojectontime

6线上线下相关促销设计方案策划，执行及评估,以提高销售量和品牌认知

Onlineandofflinepromotionrelateddesignplanning,implementationandevaluation,inordertoimprovesalesandbrandawareness

7负责新的和现有网络渠道的展示页面设计方案的把控和完善

Responsiblefornewandexistingnetworkchannelsshowpagedesignschemeofthecontrolandimprovement

8技术文案支持及市场资料及内容审核及校对

Technicaldocumentsupportandmarketinformationandcontentreviewandproofreading

9根据品牌建设策略和计划，与潜在广告公司合作，进行产品广告的有效投放

Accordingtothebrandconstructionstrategyandplan,cooperatewithpotentialadvertisingcompany,productadvertisementeffectively

10根据销售数据报告，以及其他市场信息，进行针对市场竞争的分析，发现市场潜在机会

Accordingtothesalesdatareports,andothermarketinformation,ontheanalysisofthecompetitioninthemarket,findmarketpotentialopportunities

11借鉴并完善公司产品的市场推广方案

Referenceandimprovethemarketingplanofthecompany'sproducts

JobDescription

EstablishtheGlobalProgramMarketingStrategy

-       DevelopMarketingPlans&Campaigns–Leadandcoordinatecommercialteams,CAMs,andRegionalBusinessLineManagersinunderstandingbusinessgrowthobjectivesandhelpingtobuildacomprehensivemarketingplan.

o   Buildacampaignapproach–6-18monthseffortstodriveengagement,generatedemand,developcustomerinsights,andcreatetopical,tailoredcontent

o   Identifyopportunitiestodefineanddocumenttarget/priorityaccounts,roles/personaswithinthebuyingteam,criticalstepsofthebuyingteams’journey,andcriticaltrends/topicsofinterest

o   Determinevenues/opportunitiestodemonstrateCelanesesolutionswithcustomers–includingtradeshows,conferences/speeches,andCelanese-hostedroundtables

-         CreateCommunication&MessagingContent–BasedontheMarketingPlan,developandexecuteplanforcreationofpromotionalcontentrelatedtoopportunities/translationswithintheindustry.

o   CraftmessagingthatreflectsthedifferentiatedsolutionsfromCelaneseandthevaluethatCelanesecancreateasapartnertoprospectiveandcurrentcustomers;refinebyregion/channel

o   Considermostappropriateformat/channel–SellSheets,CaseStudies,ThoughtLeadership“WhitePapers,”PromotionalContent/Advertising–basedonunderstandingofwhatinfluencescustomers

-         Measure,Refine,andImprove–EstablishappropriatemetricsandKPIstodeterminetheeffectivenessandimpactofthecampaigneffortsandtoimprovereturnoninvestment（i.e.,leadsgenerated,projectedopened）.

o   CoordinatewithMarketingOperationsTeamonwhatelementscanbetrackedandhowthedataalignwithcommercialobjectives

o   Reacttoinsightsgleanedfromtheanalysis;makeappropriatechangestoiterativelyimprovethecampaignandlearnfromobservationsmade

SupportExecutionofMarketingInitiativeswithinProgramandWithinRegion

-       MaintainRelevantCoreContent&DevelopCampaignPromotionalContent

o   ManageandmaintaintheCoreContent/ContentWarehousefortheProgramarea（e.g.,corecapabilities,featuredproducts/solutions,translatablesolutions）withCAMandBusinessLineManagers（e.g.,ApplicationOverviews,CaseStudies,SellSheets,Descriptions）

o   BuildPromotionalContenttosupportmarketingplanandcampaignefforts

-       Manage&ExecuteCustomerEngagementforProgramandRegionalNeeds

o   CoordinatewithcommercialteamsandCAMstoensureseamlessandsuccessfulexecutionofcustomerengagementeventsbasedontheProgrammarketingplan;maintainglobalcalendar

o   Supportormanagenon-Progr