互联网餐厅商业计划书.docx

互联网餐厅商业计划书.docx

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互联网餐厅商业计划书

互联网餐厅商业计划书

篇一:

互联网+餐饮外卖o2o商业计划书目录第一部分执行摘要第二部分产品与服务介绍第三部分经营战略第四部分市场分析第五部分第六部分第七部分第八部分营销策略经营管理企业经济及财务状况关键的风险与问题第一部分执行摘要O2O云上餐厅的业务创意做某某学院嘉与学生街快餐的领导者,打造优秀地方美食品牌。

以最人性化的服务为客户提供最方便、舒心、快捷的美食,汲取中华美食精华,以为消费者提供最好的服务为己任,经营品种,最大限度的满足顾客的需求。

同时我们最具创意的一点就是做成一个基于电子商务的O2O微信服务系统,初期以某某学院、某某三中、立丰电商城、安福为主要目标市场,提供以营养、美味、健康的中式快餐,同时以电子商务（微信支付）为手段,实现网上订餐以及前台后台电子化的高效管理。

创意背景:

餐饮电子商务大势所趋,但就是现有的餐饮电子商务很少,而且水平较低,我们提出的“微信公众号”餐饮服务系统,不仅为客户提供点餐、支付、评价,同时还有先进的前台后台一体化管理系统产品产品主要分为两大块:

食品部分:

全生态的绿色食品+合理的营养元素搭配+美味的烹调方法+顾客私人定制设计的菜品。

服务部分:

目前某某学院附近所有餐厅提供的送餐服务都只就是送到宿舍楼栋下面,本餐厅的送餐人员全部找某某学院的在校生,各个宿舍楼栋有专门的负责人,只要有同学点单就会有工作人员以最快的速度将订单送到下单人的宿舍,服务到最后一米。

市场分析餐厅地址位于某某学院大门前学院豪庭的立丰电商城3楼,主要市场就是电商城内部及小区、安福、莆,田三中与某某学院四个市场、某某学院现有在校生13000名,（其中南区1200人、中区6000人、艺术1000人左右、北区4000人、仙游800人）、目前粗略估计每天在学校食堂用餐的有8000人次左右,嘉与学生街用餐或叫餐的有6000人次左右、需求量算比较大;目前嘉与学生街经营快餐的店铺有家,其中做的比较好的有（香格里客、豪客来、烤鸭套餐、包菜饭、北方香、梅花山庄等几家）,做的较好的餐厅日营业额在3500左右。

公司发展三步走战略利用2个月时间:

将餐厅品牌在区域范围内做出来,逐步完善管理模式。

在半年时间内:

做到日均销售额5000,并且逐步扩大团队。

在两年时间内:

在市区开第一家分店主要为安福地区与北区学生及企业服务。

餐厅管理餐厅主要分为御膳房、海豹突击队、中情局、外交部、我们通过分阶段的组织结构建立来确立不同阶段的部门设置,管理职责,人员安排,在后继阶段不断充实结构内容及各部门职能。

在巩固当前阶段的同时,积极为下一阶段的开拓作好充分的准备将不断加强与完善的物流系统、信息管理系统贯穿于管理的各个层面,以利于企业运行的流畅与高效。

对管理职责实行清晰化,责任化,以便督导。

对所有工作人员进行培训,我们将以强大、完善的管理体系取胜于竞争者,迅速发展成为规模型连锁企业。

风险分析主要面对的风险与问题:

爆发大规模传染病、长期阴雨天气、学校禁止食物进社区,外部大规模恶性竞争、经营风险、财务风险、政策性风险面对风险我们一定要正确对待与利用风险结论总之,本餐厅就是一个填补了餐饮电子商务、生态餐饮空白的新型餐饮企业,运用了微信公众号的一体化系统,体现了新媒体营销与信息化管理的新观念,初期定位于某某学院、某某三中、,针对性强,特许加盟连锁的方式具有很强的市场开拓能力,所以我们的公司将会有很好的市场前景与发展。

篇二:

互联网+餐饮行业o2o商业计划书目录第一部分执行摘要第二部分产品与服务介绍第三部分经营战略第四部分市场分析第五部分第六部分第七部分第八部分营销策略经营管理企业经济及财务状况关键的风险与问题第一部分执行摘要O2O云上餐厅的业务创意做某某学院嘉与学生街快餐的领导者,打造优秀地方美食品牌。

以最人性化的服务为客户提供最方便、舒心、快捷的美食,汲取中华美食精华,以为消费者提供最好的服务为己任,经营品种,最大限度的满足顾客的需求。

同时我们最具创意的一点就是做成一个基于电子商务的O2O微信服务系统,初期以某某学院、某某三中、立丰电商城、安福为主要目标市场,提供以营养、美味、健康的中式快餐,同时以电子商务（微信支付）为手段,实现网上订餐以及前台后台电子化的高效管理。

创意背景:

餐饮电子商务大势所趋,但就是现有的餐饮电子商务很少,而且水平较低,我们提出的“微信公众号”餐饮服务系统,不仅为客户提供点餐、支付、评价,同时还有先进的前台后台一体化管理系统产品产品主要分为两大块:

食品部分:

全生态的绿色食品+合理的营养元素搭配+美味的烹调方法+顾客私人定制设计的菜品。

服务部分:

目前某某学院附近所有餐厅提供的送餐服务都只就是送到宿舍楼栋下面,本餐厅的送餐人员全部找某某学院的在校生,各个宿舍楼栋有专门的负责人,只要有同学点单就会有工作人员以最快的速度将订单送到下单人的宿舍,服务到最后一米。

市场分析餐厅地址位于某某学院大门前学院豪庭的立丰电商城3楼,主要市场就是电商城内部及小区、安福、莆,田三中与某某学院四个市场、某某学院现有在校生13000名,（其中南区1200人、中区6000人、艺术1000人左右、北区4000人、仙游800人）、目前粗略估计每天在学校食堂用餐的有8000人次左右,嘉与学生街用餐或叫餐的有6000人次左右、需求量算比较大;目前嘉与学生街经营快餐的店铺有家,其中做的比较好的有（香格里客、豪客来、烤鸭套餐、包菜饭、北方香、梅花山庄等几家）,做的较好的餐厅日营业额在3500左右。

公司发展三步走战略利用2个月时间:

将餐厅品牌在区域范围内做出来,逐步完善管理模式。

在半年时间内:

做到日均销售额5000,并且逐步扩大团队。

在两年时间内:

在市区开第一家分店主要为安福地区与北区学生及企业服务。

餐厅管理餐厅主要分为御膳房、海豹突击队、中情局、外交部、我们通过分阶段的组织结构建立来确立不同阶段的部门设置,管理职责,人员安排,在后继阶段不断充实结构内容及各部门职能。

在巩固当前阶段的同时,积极为下一阶段的开拓作好充分的准备将不断加强与完善的物流系统、信息管理系统贯穿于管理的各个层面,以利于企业运行的流畅与高效。

对管理职责实行清晰化,责任化,以便督导。

对所有工作人员进行培训,我们将以强大、完善的管理体系取胜于竞争者,迅速发展成为规模型连锁企业。

风险分析主要面对的风险与问题:

爆发大规模传染病、长期阴雨天气、学校禁止食物进社区,外部大规模恶性竞争、经营风险、财务风险、政策性风险面对风险我们一定要正确对待与利用风险结论总之,本餐厅就是一个填补了餐饮电子商务、生态餐饮空白的新型餐饮企业,运用了微信公众号的一体化系统,体现了新媒体营销与信息化管理的新观念,初期定位于某某学院、某某三中、,针对性强,特许加盟连锁的方式具有很强的市场开拓能力,所以我们的公司将会有很好的市场前景与发展。

篇三:

互联网+餐饮行业APP商业计划书餐饮行业APP商业计划书餐饮行业APP计划书商业目录一、执行纲要·······························································51、1项目简介····························································51、2公司简介····························································51、3发展战略····························································61、4产品服务····························································61、5市场分析····························································61、5、1小炒类食堂在运营过程中存在的痛点·······························71、5、2需求分析·······················································7二、公司介绍·······························································82、1公司名称与标志······················································82、2公司业务····························································82、2、1目标客户·······················································82、2、2经营内容·······················································82、2、3经营效果·······················································92、2、4经营宗旨·······················································92、2、5项目的价值·····················································92、3公司发展战略·······················································92、3、1初期···························································92、3、2中期··························································102、3、3长期··························································10三、市场分析···························································103、1市场现状及预测····················································103、1、1某某高校小炒类食堂状况分析···································103、1、2某某高校市场需求现状及预测···································133、2目标市场分析·······················································143、2、1目标市场确定·················································143、2、2市场细分·····················································153、2、3目标市场消费习惯分析·········································173、3市场竞争分析·······················································183、4SWOT分析··························································18四、APP设计与实现······················································184、1目前传统高校小炒类食堂工作流程····································184、2所建议系统的工作流程··············································194、3系统功能模块······················································204、4软件需求分析······················································214、5系统用例图························································224、6系统设计、系统实现、系统测试······································234、7项目开发与推广时间表··············································26五、市场推广·····························································275、1前期推广·······················································275、2中期宣传·······················································275、3后期开拓与稳固·················································28六、组织与人力资源管理·················································286、1组织结构及部门职能················································286、2人力资源管理······················································296、2、1核心管理团队构成·············································296、2、2员工招聘·····················································30七、投资说明·····························································317、1股本结构与规模····················································317、2融资计划··························································327、3资金运营计划······················································32八、财务预测与分析······················································338、1基本财务假设······················································338、2财务数据预测······················································338、2、1办公费用预算表··············································338、2、2管理费用预算表··············································348、2、3财务费用预算表··············································348、3公司报表··························································358、3、1资产负债表（第一年）··········································358、3、2现金流量表···················································368、4财务指标分析······················································378、4、1流动性指标··················································378、4、2收益性指标··················································388、5投资收益分析·····················································388、5、1贴现指标····················································388、5、2非贴现指标··················································39九、风险分析与规避·····················································399、1宏观环境··························································399、2竞争风险··························································409、3技术风险··························································40十、附件·································································41附件1:

某某市部分高校小炒类食堂服务情况调查统计表····················41附件2:

关于中央民族大学校园风味食堂服务质量的问卷调查················42附件3:

劳动合同书····················································43附件4:

“金饭桶”校园点餐APP设计与开发方案···························48附件5:

关于项目盈利模式的说明········································57一、执行纲要1、1项目简介人类社会从PC时代迈入移动互联网时代,智能手机已经走入人们的日常生活。

信息技术与互联网技术的发展,改变着生活的方方面面。

每一次技术的变革,都会伴随着产业的变革。

技术改变甚至颠覆了许多的传统产业。

如今,随着信息技术与互联网技术的兴起,“互联网+”成为新的趋势。

根据对现实生活的观察,我们发现,中央民族大学风味食堂、清真小食堂目前均采用传统运作方式,存在着用餐等待时间长、拥挤、用餐体验差、运营效率不高等诸多痛点,痛点即机会,通过调查与分析,我们计划用“互联网+食堂”的模式对传统食堂的运营方式提出改进。

本项目的核心在于研发“金饭桶”APP（面向C端的B端的应用）,直接连接用户与商家终端,餐厅上传菜谱至数据库,用户通过客户端实现远程点餐,餐厅通过终端接收订单信息,提前制作,用户到店直取餐无须等待制作。

简化中间环节,提高运营效率与提升服务水平,建立新型的高运营效率、与谐友好的信息化食堂。

此外,该APP还有美食分享平台、餐厅流量预警、餐厅库存管理系统等基本功能。

传统食堂服务业通过互联网技术的综合运用,达到优势互补,解决了食堂与学生用户存在多年的行业痛点。

“互联网+食堂”模式将就是对传统食堂的革新,将极大提升餐厅的运营效率与服务水平,优化学生的用餐体验。

目前在该领域市场还处于空白期,有较大的发展潜力。

仅以中央民族大学为例,在前期的市场调查中,有超过百分之八十的师生对“金饭桶”APP表示期待。

本团队的所有成员均就是中央民族大学的学生,就是一群有梦想,热爱创业的人。

对互联网接受程度高,思想超前,具有极高的创造力。

团队中的几个小伙伴,如今已经成为了独挡一面的学生干部,执行力强,部分成员也曾有过创业的经验。

此外更关键的就是,本团队还得到了中央民族大学文传学院杨超老师、信息工程学院徐东老师、张新平老师、中央民族大学的05级校友张豪师兄的悉心指导,增强了团队决策的成熟性。

综上,本项目就是一项极具创新,具有充分想象空间、巨大的市场需求的创业项目,本团队所有成员将一同努力,推动本项目前进,努力为社会创造价值。