创业计划书金奖.docx

创业计划书金奖.docx

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创业计划书金奖

创业计划书金奖

创业计划书金奖篇一：

全国挑战杯创业计划大赛金奖作品

第一章执行

1.1产品介绍..................................................................................................1

1.2公司概况..................................................................................................1

1.3市场分析..................................................................................................3

1.4市场营销..................................................................................................4

1.5融资方案..................................................................................................4

1.6财务分析..................................................................................................5

第二章公司产品与技术

2.1变废为宝..................................................................................................6

2.2产品介绍..................................................................................................6

2.2.1公司产品......................................................................................6

2.2.2作用机理......................................................................................7

2.3产品状况..................................................................................................7

2.3.1产品规格、型号..........................................................................7

2.3.2产品特性......................................................................................7

2.3.3产品特点......................................................................................7

2.3.4产品功效......................................................................................8

2.3.5使用方法....................................................................................10

2.4技术描述及技术持有...........................................................................10

2.5正在开发、待开发产品简介...............................................................10

2.6知识产权策略.......................................................................................11

2.7无形资产................................................................................................11

第三章公司战略

3.1公司描述................................................................................................12

3.2总体战略................................................................................................12

3.3战略规划................................................................................................12

3.3.1公司宗旨....................................................................................12

3.3.2SWOT分析................................................................................13

3.3.3战略目标....................................................................................14

3.3.4战略选择和实施........................................................................15

3.3.5战略控制....................................................................................15

第四章市场分析

4.1行业背景................................................................................................16

4.1.1社会背景....................................................................................16

4.1.2市场背景....................................................................................18

4.2市场规模................................................................................................19

4.3目标市场................................................................................................20

4.4竞争分析................................................................................................22

4.4.1原料供应商................................................................................22

4.4.2潜在竞争者................................................................................23

4.4.3替代品.........................................................................................23

4.4.4同行业竞争................................................................................25

4.4.5竞争优势总结............................................................................26

4.5市场预测................................................................................................27

4.6市场消退可能性的分析.......................................................................27

第五章市场营销

5.1营销理念................................................................................................30

5.2区域市场................................................................................................30

5.2.1划分区域市场............................................................................30

5.2.2选择区域目标市场....................................................................29

5.3营销................................................................................................29

5.4销售渠道................................................................................................31

5.4.1厂部直销....................................................................................31

5.4.2代理销售....................................................................................32

5.4.3网络交易平台............................................................................32

5.5产品价格................................................................................................33

5.7策略制定................................................................................................35

5.8促销策略................................................................................................36

5.8.1个体农户....................................................................................36

5.8.2大型种植园基地........................................................................37

5.9广告策略................................................................................................39

第六章管理体系

6.1公司管理................................................................................................39

6.1.1公司组织结构及团队介绍........................................................39

6.1.2管理制度....................................................................................41

6.1.3人事计划....................................................................................44

6.1.4薪资、福利方案........................................................................45

6.1.5股权分配和认股计划................................................................45

6.2公司文化................................................................................................45

第七章生产管理

7.1生产概述................................................................................................46

7.2生产规模................................................................................................47

7.3工艺路线................................................................................................50

7.4主要设备介绍.......................................................................................50

7.5原料供应................................................................................................48

7.6产品标准、质检和生产成本控制.......................................................49

7.7包装与储运............................................................................................49

7.8厂址选择................................................................................................49

7.9厂房建设................................................................................................49

7.10环境保护..............................................................................................49

7.11安全及工业卫生..................................................................................50

7.12防火安全措施.....................................................................................50

第八章投资与财务分析

8.2投资收益与风险分析...........................................................................51

8.3盈亏平衡分析.......................................................................................54

8.4敏感性分析............................................................................................56

8.5主要财务假定.......................................................................................60

8.6会计报表分析.......................................................................................61

8.6.1损益表.........................................................................................61

8.6.2现金流量表................................................................................62

8.6.3资产负债表................................................................................63

8.6.4比率与趋势分析........................................................................61

第九章风险分析与评估

9.1风险分析................................................................................................62

9.1.1资源风险....................................................................................62

9.1.2市场不确定性风险....................................................................62

9.1.3研发风险....................................................................................63

9.1.4生产不确定性风险....................................................................63

9.1.5竞争风险....................................................................................64

9.1.6政策风险....................................................................................64

9.1.7财务风险....................................................................................69

9.1.8破产风险....................................................................................70

9.2风险评估................................................................................................70

9.2.1评估方法....................................................................................70

9.2.2风险评估表...................................