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Chapter3:

StrategicHRMandtheHRScorecard

MultipleChoice

1.A_____isthecompany’splanforhowitwillmatchitsinternalstrengthsandweaknesseswithexternalopportunitiesandthreatstomaintainacompetitiveadvantage.

a.strategicplan

b.situationanalysis

c.environmentalscan

d.SWOTanalysis

e.tacticalplan

（a;easy）

2.Whichofthefollowingisnotpartofstrategicplanning?

a.evaluatingthefirm’sinternalandexternalsituation

b.definingthebusinessanddevelopingamission

c.translatingthemissionintostrategicgoals

d.craftingacourseofaction

e.implementingstrategies

（e;moderate）

3.Thepurposeofastrategicplanittoidentifywaystocreateormaintaina（n）_____.

a.differentialadvantage

b.competitiveadvantage

c.instrumentaladvantage

d.successfactor

e.alloftheabove

（b;moderate）

4.Whatisthefirststepinthestrategicmanagementprocess?

a.performexternalandinternalaudits

b.definethebusinessanditsmission

c.translatethemissionintostrategicgoals

d.formulateastrategy

e.implementthestrategy

（b;easy）

5.A_____isageneralstatementofintendeddirectionthatevokesemotionalfeelingsinorganizationmembers.

a.mission

b.strategicplan

c.codeofethics

d.vision

e.noneoftheabove

（d;easy）

6.

Visionstatementsfocusonthe_____.

a.past

b.present

c.future

d.alloftheabove

e.noneoftheabove

（c;easy）

7.A_____laysoutwhatabusinessstrivestobewhilethe_____laysoutwhatitshouldbenow.

a.mission;vision

b.vision;mission

c.dream;vision

d.goal;accomplishment

e.CEO;CFO

（b;easy）

8.Definingthebusinessanditsmissionisthe_____stepinthestrategicmanagementprocess.

a.first

b.second

c.third

d.fourth

e.fifth

（a;moderate）

9.Performingexternalandinternalauditsisthe_____stepinthestrategicmanagementprocess.

a.first

b.second

c.third

d.fourth

e.fifth

（b;moderate）

10.Thethirdstepinthestrategicmanagementprocessis_____.

a.performexternalandinternalaudits

b.definethebusinessanditsmission

c.translatethemissionintostrategicgoals

d.formulateastrategy

e.implementthestrategy

（c;easy）

11.

ThesalesdirectoratWebMDisdevelopinggoalsregardingsalesrevenuetargetsandthenumberofnewmedical-relatedcontentproviderslikehospitalsandHMOsitmustsignupperyear.WhichstepofthestrategicmanagementprocessisWebMDworkingon?

a.performexternalandinternalaudits

b.definethebusinessanditsmission

c.translatethemissionintostrategicgoals

d.formulateastrategy

e.implementthestrategy

（c;moderate）

12.Severalyearsago,GeneralMotorsbeganacompany-widestrategytoimproveproductqualityandcustomersatisfaction.ReportsshowedthatGM’sproductrecallsforthefirsthalfofthatyearwerehigherthanfortheentirepreviousyear.GMexplainedthatthefiguressupportedthecorporatecommitmenttoqualityandsatisfaction.WhichstepofthestrategicmanagementprocesswasGMdealingwith?

a.performexternalandinternalaudits

b.definethebusinessanditsmission

c.translatethemissionintostrategicgoals

d.formulateastrategy

e.evaluateperformance

（e;moderate）

13.A_____servestocommunicatewhoacompanyis,whatitdoes,andwhereitisheaded.

a.mission

b.strategicplan

c.codeofethics

d.vision

e.noneoftheabove

（a;easy）

14.The_____ofanationalenergyministryistoimproveenergysystemsthatsupporttheeconomy.

a.mission

b.strategicplan

c.codeofethics

d.vision

e.noneoftheabove

（a;moderate）

15.The_____ofanationalenergyministryisforthecountrytohaveaffordable,reliableandsafeenergysupply.

a.mission

b.strategicplan

c.vision

d.codeofethics

e.noneoftheabove

（c;moderate）

16.Theprimarytoolusedinsteptwoofstrategicplanning,externalandinternalaudits,isthe_____.

a.2x2matrix

b.3x3matrix

c.SWOTanalysis

d.break-evenanalysis

e.noneoftheabove

（c;moderate）

17.SWOTisanacronymfor_____.

a.successwillovercomethreats

b.strengths,weaknesses,opportunities,andthreats

c.strategicworldwideopportunitiesterms

d.system-wideorganizationaltactics

e.noneoftheabove

（b;easy）

18.Astrategycanalsobecalleda_____.

a.plan

b.goal

c.courseofaction

d.tactic

e.mission

（c;moderate）

19.A_____answersthequestion,“howdowegetfromheretothere?

”

a.goal

b.tactic

c.strategy

d.mission

e.vision

（c;easy）

20.Translatingstrategyintoactionistheessenceofthe_____stepinthestrategicmanagementprocess.

a.performexternalandinternalaudits

b.definethebusinessanditsmission

c.translatethemissionintostrategicgoals

d.formulateastrategytoachievestrategicgoals

e.implementthestrategy

（e;moderate）

21.Acompany’s_____strategyidentifiestheportfolioofbusinessesthatcomprisethecompanyandwaysinwhichthesebusinessesrelatetoeachother.

a.functional

b.business-level

c.corporate-level

d.verticalintegration

e.competitive

（c;moderate）

22._____istheprocessofassessingprogresstowardstrategicgoalsandtakingcorrectiveactionasneeded.

a.Strategicmanagement

b.Strategicplanning

c.Consolidation

d.Strategiccontrol

e.Diversification

（d;moderate）

23.Whatdoesacompany’scorporate-levelstrategyidentify?

a.howtobuildandstrengthenthebusiness’slong-termcompetitivepositioninthemarketplace

b.theportfolioofbusinessesthatcomprisethecompany

c.thebasiccoursesofactionthateachdepartmentwillpursueinordertohelpthebusinessattainitscompetitivegoals

d.thepossibilityofbecomingalow-costleader

e.thesourcesofuniquenessintheindustry

（b;moderate）

24.Acompany’s_____strategyidentifiesthehowtobuildandstrengthenthebusiness’slong-termcompetitivepositioninthemarketplace.

a.functional

b.business-level

c.corporate-level

d.verticalintegration

e.competitive

（b;moderate）

25.Whatdoesacompany’sbusiness-levelstrategyidentify?

a.howtobuildandstrengthenthebusiness’slong-termcompetitivepositioninthemarketplace

b.theportfolioofbusinessesthatcomprisethecompany

c.thebasiccoursesofactionthateachdepartmentwillpursueinordertohelpthebusinessattainitscompetitivegoals

d.thepossibilityofbecomingalow-costleader

e.thesourcesofuniquenessintheindustry

（a;moderate）

26.Acompany’s_____strategyidentifiesthebasiccoursesofactionthateachdepartmentwillpursueinordertohelpthebusinessattainitscompetitivegoals.

a.functional

b.business-level

c.corporate-level

d.verticalintegration

e.competitive

（a;moderate）

27.

Whatdoesacompany’sfunctional-levelstrategyidentify?

a.howtobuildandstrengthenthebusiness’slong-termcompetitivepositioninthemarketplace

b.theportfolioofbusinessesthatcomprisethecompany

c.thebasiccoursesofactionthateachdepartmentwillpursueinordertohelpthebusinessattainitscompetitivegoals

d.thepossibilityofbecomingalow-costleader

e.thesourcesofuniquenessintheindustry

（c;moderate）

28.A_____strategyimpliesthatthefirmwillexpandbyaddingnewproductlines.

a.consolidation

b.diversification

c.geographicexpansion

d.integration

e.competitive

（b;moderate）

29.HotelInternationalmayacquireafurniture-makingbusiness.Whattypeofstrategyisthehotelusing?

f.consolidation

g.diversification

h.geographicexpansion

i.integration

j.competitive

（b;moderate）

30.A_____meansthefirmisexpandingbyproducingitsownmaterialsoracquiringaretailoutlettosellitsownproducts.

a.consolidation

b.diversification

c.geographicexpansion

d.verticalintegration

e.competitive

（d;moderate）

31.Afewyearsago,FedExacquiredKinko’s.FedExstationshadlongexistedinKinko’sstorestoprovidecustomersaconvenientlocation.TheacquisitionillustratedthatFedExwasfollowinga_____strategy.

a.verticalintegration

b.diversification

c.geographicexpansion

d.horizontalintegration

e.competitive

（a;moderate）

32.

SuperMartisclosingmanyofitsretailstorestoreduceitscompanysize.Thisisanexampleofa_____strategy.

a.consolidation

b.diversification

c.geographicexpansion

d.integration

e.competitive

（a;moderate）

33.TastyNoodleplanstoopenstoresinmoreAsiancitiesduringthetwoyears.Thisisanexampleof_____.

a.consolidation

b.diversification

c.geographicexpansion

d.integration

e.competitive

（c;moderate）

34.Wal-Martiswellknownforlowestprices.Offeringthelowestpricesisits_____.

a.functionalstrategy

b.competitiveadvantage

c.distinctivecompetence

d.corporatestrategy

e.alloftheabove

（b;moderate）

35.A（n）_____isanythingthatallowsanorganizationtodifferentiateitsproductsorservicefromthoseofitscompetitorstoincreasemarketshare.

a.functionalstrategy

b.competitiveadvantage

c.distinctivecompetence

d.corporatestrategy

e.alloftheabove

（b;moderate）

36.CompanieslikeFerraricanbecalled_____becausetheycarveoutamarketnicheandcompetebyprovidingaproductthatcustomerscangetinnootherway.

a.marketleaders

b.focusers

c.carvers

d.uniqueofferings

e.complementarycompetitors

（b;easy）

37.

Volvostressesthesafetyofitscars.Volvoisfollowinga_____competitivestrategy.

a.costleadership

b.focus

c.differentiation

d.functional

e.integration

（c;moderate）

38.Whichofthefollowingisatypeofcompetitivestrategy?

a.costleadership

b.verticalintegration

c.consolidation

d.horizontalintegration

e.expansion

（a;moderate）

39.Whichofthefollowingillus