study exercises answers for Seminar on Market Leader1.docx

study exercises answers for Seminar on Market Leader1.docx

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studyexercisesanswersforSeminaronMarketLeader1

Week1

IwasraisedupinBeijingbutmyfamilywerefromFujianProvince.MyparentsspeakverynoticeablesouthernFujiandialect.However,allofmyfriendsherespeakPutonghuawithaBeijingaccent.Besides,someofourneighborsherealsospeakdialectsofotherprovinces.SoIknewfromthebeginningthatdifferentpeoplespokedifferently.MyparentshopedthatIcouldlearnstandardChinesewell,buttheyalsotaughtmeMin-nanChineseathomesothatIwouldnotloseourdistinctiveculture.AnditwasgreatthatIcouldmaintainasecretlanguagewithmyfamilywhichcouldn’tbeunderstoodbymostofmyfriends.

TheteachersatschooldefinitelytalkedPutonghua.Theywerealwayscorrectingusandifweusedialectsatschooltheywoulddeductourperformancemarks.Englishwasmyfirstforeignlanguage,andIlearneditfromprimaryschool.ItwasverydifferentfromChineseineveryaspect.Wehadtostartwithlearningphoneticsymbolsanditwasverydifficult.AfterIhadsomeknowledgeofEnglish,IbegantoseekforaccesstoJapanesecourses.ThatwasmuchbetterbecauseIlikedwatchingJapanesecartoonsandthepronunciationwasalittlelikeMin-nandialect.IoncewentonatriptoJapanwithmysister,andIcouldhavesomeconversationsthereinshopsandwithsomeJapanesekids.ItwasthefirsttimeIreallyfeltthatusinganotherlanguagewassuchainterestingthing.

MyfriendsusuallysaidthatIhadawonderfulvoiceandIwasproudofthat.WeoncedidsomerecordingofourconversationhomeworkandIfounditwasfunnytohearmyownvoiceinthattape.TherearesomewordsandphrasesIuserepeatedlylike“Ohmygod”and“lovely”.Iamusedtocallmyfriends“Sweetie”ratherthan“Dear”.AndinfluencedbyMin-nandialect,thereisalittleaccentinmyownlanguage,especiallywhenIspeakwiththepeoplefrommyhometown.Butitisokformesinceitdenotesthedistinctivecultureinus.Besides,Min-nanChineseisnowveryprevalentinSouthern-eastAsiaandIamproudofthat.

Week2

Myplanforlanguagedevelopmentforthenextyearisasfollow,Ihopeitisspecific,measurable,attainable,realisticandtime-based.

First,withtheaimofbecomingproficientenoughtomovearoundfreelyinaforeigncountry,vocabularyshouldbemytoppriority.Makingflashcardsissaidtobeaneffectivewaytolearnvocabulary.Iwillstartbysearchingtheinternetorlookingthroughaphrasebook,andpickoutsomecategoriesIwanttolearn.

Second,Iwillimprovemypronunciationwiththehelpofmylocalfriends.Ialsowillimitatethereadingtapetocorrectmyaccent,andrecordmyvoicetofindwhatisdifferent.Theimitationandrecordingexercisewillbetakeneverynight.

Third,Iwillimprovemypracticallanguagecompetencethroughoutwardlycommunicatingactivitieslikeface-to-faceconversations,phonesandemails.IwillparticipateinEnglishcornereveryweededandtrytodevelopseveralfixedpartnerstopractice.Moreover,dining,askingdirections,usingpublictransportation,andnavigatingthroughcustomscanbeimportantareaswhereIdevelopmylanguageskills.

Fourth,Iwilldevelopthesalescommunicationskillsthroughprofessionaltrainingandrole-playrehearsal.Besidesattendingrelatedcourses,Iwillbuildupalearninggroupwithmyfriendstodosomerole-playactivitiesanddiscussions.Ibelieveteamworkwillaccelerateourprogressesinbothlanguageandsalesskills.

Week3

AndrewMcCarthy

EventsManager

EdinburghChamberofCommerce

19October20_

DearAndrew,

Ihavereadyourletter.Thankyouverymuchforyourinvitationaboutgivingatalkatthemergingcultures.Itwillbegreatpleasureformetoattend.

IwouldliketogiveatalktothebusinesscommunityatlargeaccordingtotherecentmergeroftheSavingsBankofGironawiththeScottishSavingsBankandtheinterculturalissuesthatsubsequentlyarose.

ButI'dliketoknowsomethingmoreaboutthetalk.Iwanttoknowhowlongwillittakeandthevenuewherethetalkwillbetaken.Wouldyoupleasetellmesomefurtherdetailaboutthetalk?

Thankyou!

AndIwillsendyouaproposalformytalk.

Ilookforwardtohearingfromyou.

Bestregards,

BranchDirector

TheSavingsBankofGirona

Week4

Inmodernsociety,technologyhasexertedmoreandmoreInfluenceonourdailylife.However,moderntechnologyalsobringsmanydamagestooursociety:

duetothesocalled“high-technology”,moreandmorepeoplehavebeenthreatedanddamagedbytheweapon,theenvironmenthasbeenruinedmoreandmorerapidlybythemodernmachine.Sohowtounderstandtheroleoftechnologyisacriticalincidentforthedevelopmentofhumanbeings.

Doesthetechnologycreatemoreproblemstooursocietyandunderminethequalityofourlives,justassomepeoplestated?

Admittedlytechnologybringsaboutsomeproblemstooursocietyandhasmanydetrimentalinfluencesonourlives.However,Istronglydisagreewiththespeaker'scontentionbecauseitoverstatestheharmsoftechnologyandneglectsthepotentialbenefitsthattechnologymaycreate.

Firstlyandundoubtedly,thereisnodenyingthefactthatthetechnologicalinnovationsmayhavesomebanefulimpactonthesocietyandourlives.Asamatteroffact,thetechnologymayleadtosomeproblemsatthesociallevel.Thetechnologicalinnovationswhoseconsequencesarecontroversialmayleadtotheconfusionofthesocialvaluesorethicalstandard.Anappropriateexampleisnotveryfartoseek.Thecloningtechnologyhasattractedpublicattentionmostlybecausethatartificial-humancanbecreatedthesameasbio-human.Andthisachievementhasafar-reachinginfluenceonthesocialethics.Factually,mostofthecountrieshaveenactedstrictlawstocurbthiskindofexperiments.

Atthepersonallevel,duetothehigh-speedcommunicationmedia,wehavetomakedecisionsandjudgmentswithoutcomprehensivethinking.Sothismayleadtoalessthoughtfulandmeaningfulcommunicationbetweenpeople.Furthermore,wemaybeconfusedbythetrialfactualinformationeverydayandlosetheabilitytomakeanoverallcomprehensionofthewholesocietyandthismakesusmorematerialisticandalienatedfromeachother.

Despitethemeritsofthespeaker'sclaim,Ifundamentallydisagreewiththeassertionbecauseitseemstosuggestthatthetechnologycannotgenerateanybenefittooursocietybutdamagethequalityoflife.

Inthefirstplace,modernsocialefficiencyhasenhancedatastaggeringrateandcreatedmuchmorewealththananyotherareas.Wehavedevelopedfromthehouse-holdproductiontotheflaw-lineproductionandthisadvancementhasrapidlypromotedthesocialproductivity.

Inthesecondplace,withrespecttothepeople'sdailylives,wecanclearlyfindthebenefitswhicharebroughtaboutbythetechnologicalinnovations.Nowadays,wecommunicatewithothersbytheInternetandtelephone,whichmakethecommunicationconvenientandprompt.Besides,thetransportingmannerswhichwechoosetodayhavedevelopedfromcarriagestocarsandplates.Fromthisperspective,wecandrawtheconclusionthattechnologybringussomanybenefitsandhelpuscombatmanyproblems.

Finallyandperhapsmostimportantly,thespeakerseemstofailtotakeintoaccountthefactthatwhethertheadvantagesofthetechnologyoutweighitsdisadvantagesdependsmostlyonourattitudestowardsit.Grantedthatit'simportanttopromotethesocialdevelopmentthroughtechnology,technologyaccountstomorethatprovidingconvenience,italsoembracesdeliveringtruthsandvalues.Inmyopinion,thegenuinepurposeofthetechnologyisrootednotinstuffinginformation,butratherelicitingthepotentialofthepublicaimedathelpingthemtomakeabetterlife.

Fromtheanalysismadeabove,Iconcedethattechnologywouldbringaboutsomeproblemstooursocietyandlife.Nevertheless,wecannotignorethebeneficialimpactthatthetechnologicalinnovationsmayhave.Excessiveemphasizingonthebanefulinfluenceofthetechnologywouldinduceacounterproductiveimpactandleadtoadireconsequence.Inmyview,it'swisetoadmitthecontributionofthetechnologyandmakegooduseofthemforabettersociety.

Week5

To:

DirectorofSales

From:

KamalSatinder

Subject:

TheTrainingProgramfortheNewData-collectionSystem

DearDirectorofSales,

Iamcontactingyoutoreporttheproposalsforthetrainingprogramforyoursalesteam.

Lastmonth,wecametothedecisionthatwewouldimplementanewdata-collectionsystemsincethelatterwouldacceleratetheintegrationprocessbetweenthetwonewlymergedsalesforces.Afterthat,ImetwithGeraldineParkerfromPollackLearningAlliancetodiscussthetrainingforthenewdata-collectionsystem,andIfoundtheywereaprofessionalteamwhichIbelievewillbeourwonderfulcollaboratingpartner.Theirintensivetrainingplanisinteractiveandpracticalwhichcanalsosaveusmoneyandtimeandpromotethebuildingofaunifiedteamspirit.Therefore,IsuggestyoutotakeseriouslyoftheexternalcollaborationwithPollackLeamingAllianceandthisproposal.

Iamlookingforwardtohearingfromyou.

BestWishes,

KamalSatinder

ITManager

Week6

Iamanintrovertpersonwhohastoworkinasalesteam.Inordertohaveabetterperformanceatwork,IhopeIcanbemoreconfidenttotalkinpublicoccasion,bemoresensitivetocustomers’needsandbemoreimportantinoursalesteam.

Tofulfillthesesneeds,Iplanthetrainingasfollow.First,thereisarehearsalsessionforface-to-faceselling.Thedrama-basedapproachincludesprofessionalactorsrole-playingexamplesofsalesencounterswithdifferentcustomertypes.Second,thereareleaderless–