最新剑桥商务英语初级模拟19含详细解析.docx

最新剑桥商务英语初级模拟19含详细解析.docx

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最新剑桥商务英语初级模拟19含详细解析

Test2

READINGANDWRITING1hour30minutes

READING

PARTONE

Questions1-5

·Lookatquestions1-5.

·Ineachquestion,whichsentenceiscorrect?

·Foreachquestion,markoneletter（A,BorC）onyourAnswerSheet.

1.

A.tellthemanagerinadvance.

B.signthemanager'snoticeboard.

C.saywhatkindofeventtheyareplanning.

2.

A.whattimeofdayitis.B.howlongtheylast.C.wherethecallerlives.

3.

A.samplesofmaterial.

B.thelatestcatalogue.

C.acurrentpricelist.

4.

A.persuadingpeopletoconsiderstartingacareerintelesales.

B.instructingstafftogivethePersonneldepartmentup-to-datepaperwork.

C.informingpeopleoftheapplicationprocessforcertainvacancies.

5.

A.Torepairthemachine,followtheinstructionsinthebook.

B.Consultthebookfordetailsbeforeusingthismachine.

C.Ifthemachinedevelopsaproblem,reportitinthebook.

PARTTWO

·Lookatthelistbelow.Itshowsthecontentspagefromadirectoryofbusinessservices.

·Forquestions6-10,decidewhichsection（A-H）ofthedirectoryeachorganisationontheoppositepageshouldconsult.

·Foreachquestion,markoneletter（A-H）onyourAnswerSheet.

·Donotuseanylettermorethanonce.

BUSINESSSERVICES

ATranslationservices

BMapsandplans-paperandothermedia

CMultimedia-electronicpublishing

DMusicpublishing-CDs,audioandvideocassettes

EPlasticcards-creditcards,IDcards,etc.

FBusinesspublishing-corporatebrochures,documents,etc.

GDesignofpromotionalstickers,labelsandsigns

HTechnicalpublishing-productmanuals,etc.

6.Foresight,amanufacturerofaudioequipment,islaunchinganewrangeofCDplayersandneedsaccompanyinginstructionbooklets.

7.Reamplc,amanufacturerofcomputerhardware,wantsarestyledlogoforitsnewrangeoflaserprinters.

8.AFNmarketingconsultantshaspreparedareportforanorth-AfricanmusicpublisherandrequiresaversioninArabic.

9.SmartLtd,aplasticproductsmanufacturer,isplanningtoproduceahigh-qualityannualreportforitsshareholders.

10.Stride,acompanywhichmakesmapsandnoticesforpublicplaceslikeshoppingcentres,wantstoredesignitswebsite.

PARTTHREE

·Lookatthechartbelow.Itshowsthedomesticsales,foreignsalesandprofitlevelsofanelectronicsmanufacturingcompanyoveraten-monthperiod.

·Whichmonthdoeseachsentence（11-15）ontheoppositepagedescribe?

·Foreachsentence,markoneletter（A-H）onyourAnswerSheet.

·Donotuseanylettermorethanonce.

11.Althoughtherewasadropinforeignsales,domesticsalescontinuedtorise,whichresultedinprofitlevelsholdingsteady.

12.Domesticsaleswerehigherthanforeignsalesforthesecondmonthrunning,whichboostedprofitsconsiderably.

13.Whiledomesticsalesroseslightlyonthepreviousmonth,foreignsalesfell,andthisledtoaslightdropinprofits.

14.Despiteadownturninbothdomesticandforeignsales,profitlevelsexperiencedaslightincrease.

15.Althoughdomesticsalesfell,therewasariseinforeignsales,andthisledtoaslightincreaseinprofitlevels.

PARTFOUR

·Readthenewspaperarticlebelowaboutsuccessfulbusinessexecutives.

·Aresentences16-22ontheoppositepage'Right'or'Wrong'?

Ifthereisnotenoughinformationtoanswer'Right'or'Wrong',choose'Doesn'tsay'.

·Foreachsentence（16-22）,markoneletter（A,BorC）onyourAnswerSheet.

WhySeeingisSucceeding

LeeChungoftheSeattleBusinessInstituteexplains

Therearesomeexecutiveswhogetitright.Theylaunchwinningproducts,andhaveafeelingforwhatcustomerslikeanddislike.Theydonotdependonresearchorsecondaryinformation,andyettheyknowthemarketextremelywell.

TakeSteveBanks,developerofthebest-sellingpersonalfinancesoftware,Finax.Hehadnoticedhowdifficultitwastouseexistingsoftwareproducts,andrealisedtherewasagapinthemarket.Although46competingpack-ageswereavailablewhenFinaxwaslaunched,itquicklysucceededinattractingthemajorityofcustomers.

ThenconsidertheUKoilgroupwhichlearntthatanewchainofhypermarketpetrolstationswasovertakingitsownoutlets.Thecompetitor'ssuccesswasduetoahigherstandardofserviceandfacilities.Theoilgroup'smanagerscouldhavediscoveredthisbygoingtoobservethesestations.fortenminutes.Insteadtheoilgroupcontactedanagencytocarryoutmoremarketresearch.

OneoftheInstitute'smoststrikingfindingsisthatthebestbusinessstrategistsseethingsforthemselves.Theydonotjustanalyse,butgetoutintothefieldwiththeircustomers,andgainfirst-handexperienceoftheirproducts.

16.Successfulexecutivesbasetheirstrategiesonreliabledataabouttheirclients'requirements.

A.RightB.WrongC.Doesn'tsay

17.SteveBanksmadepersonalcontactwithproductuserstodiscoverwhattheywantedfromhissoftware.

A.RightB.WrongC.Doesn'tsay

18.Finaxbecamepopularbecauseitwaseasiertoworkwiththancompetingproducts.

A.RightB.WrongC.Doesn'tsay

19.ArivaltotheUKoilgroupwasperformingbetterbecauseofitspricingpolicy.

A.RightB.WrongC.Doesn'tsay

20.TheUKoilgroupsentitsexecutivestovisitacompetitor'spetrolstations.

A.RightB.WrongC.Doesn'tsay

21.TheUKoilgroupchangedcertainpoliciesinordertorecoveritsmarketshare.

A.RightB.WrongC.Doesn'tsay

22.TheSeattleBusinessInstitutebelievesthatgoodbusinesspeopletryouttheircompany'sproducts.

A.RightB.WrongC.Doesn'tsay

PARTFIVE

·Readthearticlebelowaboutastaffdevelopmentscheme.

·Foreachquestion（23-28）ontheoppositepage,choosethecorrectanswer.

·Markoneletter（A,BorC）onyourAnswerSheet.

TradingPlaces

WendyLedgerlooksatjobswapping,astaffdevelopmentschemeinwhichemployeesexchangejobsforashortperiod.

Accordingtoarecentsurvey,77percentofpeoplewouldprefertoworkforabosswhoofferstrainingandlearningintheworkplace.Oneincreasinglypopularprojectisjobswapping,whichgivesaninsightintothedailychallengesfacingdifferentpeopleindifferentroles.

OliviaYostisadivisionalmanagerwithParkerBridgeLtd,andsherecentlyswappedjobswiththesalarycontrollerthere.Bothwerethenabletoappreciatetheproblemsandpressuresofeachother'srolesfarmoreclearly.Yostsays,'Inowhaveabetterunderstandingofwhatthesalarycontroller'sworkinvolves,andammoreawareofmycolleague'sdeadlines.Thistypeofcrosstrainingisimportant,andhavingtolearnaboutanotherperson'sroleisausefulexperienceforbossesandemployeesalike.Jobswappingalsohelpsyoutounderstandthewayotherdepartmentsworkandgivesyouaccesstootherteamswithinyourfirm.Soitisofvaluebothtotheindividualandthecompanyasawhole.'

SeanBradley,whoworksincentralLondon,tookhisjobexchangealotfurther-allthewaytoAustraliainfact.LastJuly,SeanandhiscolleagueintheSydneybranchoftheircompanyswappedjobs.'Ilovedit,'saidBradley.'Primarilyforgeo-graphicreasons,butalsobecauseofthechallengeofbeingthefinaldecision-makerratherthanreportingtoamanager.ItwasmyfirstmanagementexperienceandIhadtoimprovemyskillsonsomeITspecialisa-tions.Ilearntalotthere,anditwasusefultoo-I'vehadtwopromotionssinceIreturnedtoLondon.'

Jobswappingisanexcellentfirststeptowardsimprovingandbringingvarietytotrainingandeducationintheworkplace.Doingsomethingelse,evenforoneday,canhighlightyourabilitiesandtalents,whileatthesametimedrawingattentiontoanyweaknesses.Itcanalsofocusthemindonfuturecareerpossibilities.Andevenifyouhateyourtimespentatsomeoneelse'sdesk,theworstthatcanhappenisthatyou'llendupfeelingthatlittlebitbetteraboutreturningtoyourusualjob.

23.AccordingtoOliviaYost,whatdidshegainfromjobswapping7

A.experienceofamorestressfulworkingenvironment

B.theskillsrequiredtogainpromotion

C.anideaofthestricttimelimitsotherpeopleface

24.WhatotheradvantageofjobswappingdoesOliviaYostmention?

A.Companiesbenefitfromhavinganadaptableworkforce.

B.Stafflearnabouttheoverallorganisationoftheircompany.

C.Managersfindoutwhichemployeesaresuitableforwhichjobs.

25.WhatdoesSeanBradleysayaboutworkinginAustralia?

A.Hewassurprisedathowchallengingthejobwas.

B.Heenjoyedtheresponsibilitywhichthepositioninvolved.

C.Headaptedimmediatelytotheforeignworkingenvironment.

26HowdidSeanBradleybenefitfromhistimeattheSydneyoffice?

A.Ittaughthimvaluablecommunicationskills.

B.Itgavehimmoreconfidenceinhisownabilities.

C.Ithelpedhimtoprogressonhiscareerpath.

27Jobswappingraisesemployees'awarenessof

A.theneedtoimprovecertainskills.

B.thevalueofeffectiveon-the-jobtraining.

C.theimportanceofaflexibleapproachtowork.

28.Insomecases,jobswappingcanmakeemployees

A.unsureaboutapplyingforpromotion.

B.dissatisfiedwiththeirpresentsituation.

C.awaretheymightbeunsuitableforacolleague'sjob.

PARTSIX

·Readthejobadvertisementbelow.

·ChoosethecorrectwordtofilleachgapfromA,BorContheoppositepage.

·Foreachquestion（29-40）,markoneletter（A,BorC）onyourAnswerSheet.

CustomerServiceCentreManagerWanted

It'snouseprovidingexcellentservicesifthepeoplethey'redesignedfordon'tknowaboutthem,oraren'tsurehowto（29）them.That'swhywe'reopeningaCustomerServiceCentreinJulywhichwillprovideamodelfor（30）moreunitsofthistype.TheCentrewillbeonabusyhighstreet