BEC商务英语高级口试真题及应考提示.docx

BEC商务英语高级口试真题及应考提示.docx

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BEC商务英语高级口试真题及应考提示

SpeakingTestPartII

1.CustomerRelations:

theimportanceofmakingcustomersfeelvalued

2.Companygrowth:

theimportancetoacompanyofcontrollingexpansion

3.Marketing:

howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany

4.TimeManagement:

theimportanceofplanningworktimeeffectively

5.ProjectDevelopment:

howtoensureinter-departmentalco-operationonnewprojects

6.Purchasing:

howtoevaluateandselectnewproducts

7.PersonnelManagement:

theimportancetoacompanyofhavingwellmotivatedstaff

8.StrategicPlanning:

howtodecidewhethertopurchaseorrentcompanypremises

9.Sales:

howtoensurethatpricelevelsfornewproductsaresetappropriately

10.CommunicationSkills:

theimportanceofforeignlanguagetrainingforselectedemployees

11.Advertising:

howtoselectasuitableagencytohandleacompany’sadvertising

12.Finance:

howtodecidewhethertofloatacompanyonthestock-market

13.Marketing:

theimportancetoacompanyofofferingitsproductsontheworld-wideweb

14.StaffTraining:

howtoevaluatetheeffectivenessofcompanytrainingprogrammes

15.CompanyGrowth:

howtodecidewhenitistherighttimeforabusinesstoexpand

16.PublicRelations:

theimportancetoacompanyofsponsoringwell-knownpersonalitiesfromtheartsandpopularculture

17.Recruitment:

howtoensurethatthebestcandidateforapostisselected

18.InformationManagement:

howtoanalyseandmakeeffectiveuseofinformation

19.Sales:

theimportanceofbrandimageinensuringthatproductsorservicessellwell

20.Technology:

theimportancetoacompanyofkeepingup-to-datewithinternetdevelopments

21.QualityControl:

howtoensurethatacompanyconsistentlymaintainsqualitycontrolstandards

22.ProductPromotion:

howtomakeeffectiveuseofthemediawhenpromotinganewproductorservice

23.ProductManagement:

theimportanceofteamworkfortheeffectivemanagementofprojects

24.HealthandSafety:

howtodeveloparesponsibleattitudeamongstafftothehealthandsafetyrequirementsofaccompany

25.Technology:

theimportanceofcomputerskillsfortheworkplaceofthefuture

26.Communications:

howtoensurethate-mailisusedappropriatelybystaffforinternalandexternalcommunications

27.StaffDevelopment:

howtoadministerastaffbudgeteffectively

28.MarketResearch:

theimportanceoffindingoutaboutcustomers’habitsandattitudes

29.FinancialManagement:

howtoidentifywaysofreducingcostsinacompany

30.Communication:

howtoachieveaneffectiveworkingrelationshipbetweendifferentdepartmentswithinacompany

31.Communicationskills:

theimportanceofunderstandingculturaldifferenceswhenworkinginaninternationalenvironment

32.PersonnelManagement:

theimportanceofprovidingemployeeswithclearjobdescriptions

33.CompanyGrowth:

howtoensurethatcompanygrowthproceedsattheoptimumrate

34.TimeManagement:

howtomanageaheavyworkloadeffectively

35.HealthandSafety:

theimportancetoacompanyofhavingaHealthandSafetypolicy

36.HumanResources:

howtoensurethatstaffatalllevelsreceiveappropriatefeedbackonindividualperformance

　　Samples（部分口语试题参考答案）

1、CustomerRelations:

howtomaintaincustomerinterestinacompany’sproducts

　　Asisknowtoall,itisveryimportantforacompanytomaintaincustomerinterestintheirproducts.Ithinkacompanyshouldtryeverypossiblewaytoretainitscurrentcustomers.

　　First,itshouldalwaysmakesurethatitprovidesitscustomerswithqualitygoodsandafter-salesservice.Second,itshouldlayenoughemphasisonthefeedbackfromitscurrentcustomersandtakepromptactiontotakecareoftheirneedsanddemands.Third,ifpossibleitmayprovidesomeincentivestoitsoldcustomers.Forexample,itcangrantacertaindiscounttothemiftheirpurchasesreachacertainamount.Apartfromallthese,acompanyshoulddesignstrategiestoattractnewcustomersandcreatetransactionswiththem,toexpandtheircustomerbase,sotospeak.Thesestrategiesincludeproductdiversificationandupgrading.

　　Allinall,acompanyshouldtryitsutmosttokeepitscurrentcustomerssatisfiedwithitsproductsandservices,andatthesametimeitshouldstayaheadofthemarketthroughproductandpricingstrategies.

2、Howtofillakeyvacancy

　　Inordertofillakeyvacancy,acompanywillusuallyfollowthesamestandardprocedure.

　　Itwillbeginbyproducinganaccuratejobdescriptionofwhatitwouldlikethesuccessfulcandidatetodo.Fromthis,itcanthenproduceaprofileofthisidealcandidate,whichisalistofskills,experience,attributesandsoon.

　　Havingproducedthisprofile,thecompanymustthendecideonthebestrecruitmentmethodtocaptureacandidatewiththisprofile.Thismightbeaninternaladvertisementoranexternaladvertisementinanewspaper,ontheInternetsay,evenanagencyorperhapsaheadhunter.

　　Havingdecidedonthebestrecruitmentmethod,theadvertisementsarethenplacedortheheadhuntercontactedandalistofcandidateswillbethendrawnuptobeputthroughthecompany’srecruitmentprocesses.Thismightbeinterviews,psychometrictestsorevenhand-writinganalysis.Thiswillthenproducetheidealcandidateforthecompany.

　　Thecompanywillthenhavetonegotiatetermswiththiscandidateand,hopefully,thiswillresultintermswhicharebothaffordableforthecompanyandattractiveenoughtogetthecandidatetheywant.

　　BackgroundInformation

3、CareerPlanning:

howtoassessthecareeropportunitiesprovidedbydifferenttypesofcompanies

　　CareerPlanning

　　Evenafterajobisofferedandaccepted,careerdecisionsmustbemade.On-the-jobexperiencemayaffectthedesiredpath.Aspiringtoachieveapositionabovethepresentpositionisnatural.Theplannedcareerpathtothatpositionmayinvolveeitheraseriesofpromotionswithinthefirmorswitchingtoadifferentfirm.Whileplanningacareerpathisausefulmotivator,theplansshouldbeachievable.Ifeveryoneplannedtobepresidentofacompany,mostplanswouldnotbeachieved.Thiscancausefrustration.Apreferablecareerpathwouldincludeshort-termgoals,sincesomeultimategoalsmaytaketwentyyearsorlonger.Theuseofshort-termgoalscanreinforceconfidenceasgoalsareachieved.

　　CareerDevelopment:

theimportanceofacquiringarangeofskillsthroughoutyourcareer

　　Itisimportantapersontohavearangeofskillsinthecourseofhiscareerdevelopment.Whenhehasarangeofskills,heisobviouslymorecompetitivethanthosewhodon’tandthereforehasmorechancesofpromotion.Anditwillbeeasierforhimtofindajoboutsidehiscompanyifheisnotsatisfiedwithhispresentjob.Inaddition,apersonwitharangeofskillsismorelikelytoworkhiswayuptothetopofthecorporateladder.

4、HumanResources:

howtoprovideeffectivesupportfornewmembersofstaff

　　Training:

Theimportanceofacontinuousprogrammeofstafftrainingwithinacompany

　　StaffManagement:

howtoachieveandmaintainhighmotivationamongaworkforce

　　MotivatingEmployees:

Employeestendtobemoresatisfiedwiththeirjobsiftheyareprovided

（1）compensationthatisalignedwiththeirperformance,

（2）jobsecurity,（3）aflexibleworkschedule,and（4）employeeinvolvementprograms.Firmsshouldofferjobsecurity,compensationthatistiedtoemployeeperformance,moreflexibleworkschedules,andmoreemployeeinvolvementprograms.Totheextentthatjobsatisfactioncanmotivateemployeestoimprovetheirperformance,firmsmaybeabletoahigherproductionlevelbyprovidinggreaterjobsatisfaction.

5、MarketingResearch

　　Managerscannotalwayswaitforinformationtoarriveinbitsandpiecesfromthemarketingintelligencesystem.Theyoftenrequireformalstudiesofspecificsituations.Forexample,Toshibawantstoknowhowmanyandwhatkindsofpeopleorcompanieswillbuyitsnewsuperfastlaptopcomputer.OrBaratCollegeinLakeForest,Illinois,needstoknowwhatpercentageofitstargetmarkethasheardofBarat,howtheyheard,whattheyknow,andhowtheyfeelaboutBarat.Insuchsituations,themarketingintelligencesystemwillnotprovidethedetailedinformationneeded.Managerswillneedmarketingresearch.

　　Wedefinemarketingresearchasthesystematicdesign,collection,analysis,andreportingofdataandfindingsrelevanttoaspecificmarketingsituationfacinganorganization.Everymarketerneedsresearch.Marketingresearchersengageinawidevarietyofactivities,rangingfrommarketpotentialandmarketsharestudies,toassessmentsofcustomersatisfactionandpurchasebehavior,tostudiesofpricing,distribution,andpromotionactivities.

　　Acompanycanconductmarketingresearchinitsownresearchdepartmentorhavesomeorallofitdoneoutside.Althoughmostlargecompanieshavetheirownmarketingresearchdepartments,theyoftenuseoutsidefirmstodospecialresearchtasksorstudies.Acompanywithnoresearchdepartmenthastobuytheservicesofresearchfirms.

6、Marketing:

theimportanceofpackagingproductsappropriately

　　Inrecenttimes,numerousfactorshavemadepackaginganimportantmarketingtool.Increasedcompetitionandclutteronretailstoreshelvesmeansthatpackagesnowmustperformmanysalestasks-fromattractingattention,todescribingtheproduct,tomakingthesale.Companiesarerealizingthepowerofgoodpackagingtocreateinstantconsumerrecognitionofthecompanyorbrand.Forexample,inanaveragesupermarket,whichstocks15,000to17,000items,thetypicalshopperpassesbysome300itemsperminute,and53percentofallpurchasesare