ChapterConsumer Markets and Consumer Buyer Behavior.docx
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ChapterConsumerMarketsandConsumerBuyerBehavior
Chapter5ConsumerMarketsandConsumerBuyerBehavior
Chapter5ConsumerMarketsandConsumerBuyerBehavior
1）________isneversimple,yetunderstandingitistheessentialtaskofmarketingmanagement.
A）Brandpersonality
B）Consumptionpioneering
C）Earlyadoption
D）Consumerbuyingbehavior
E）Understandingthedifferencebetweenprimaryandsecondarydata
Answer:
D
Diff:
1PageRef:
135
Skill:
Concept
Objective:
5-1
2）Theconsumermarketismadeupofwhichofthefollowing?
A）individualswhoacquiregoodsorservicesforpersonalconsumption
B）householdsthatpurchasegoodsorservicesforpersonalconsumption
C）businessesthatpurchasegoodsandservices
D）AandB
E）alloftheabove
Answer:
D
Diff:
2PageRef:
135
Skill:
Concept
Objective:
5-1
3）Economic,technological,andculturalforcesareall________inthestimulus-responsemodelofbuyerbehavior.
A）buyerresponses
B）stimuli
C）componentsofthebuyer'sdecisionprocess
D）buyercharacteristics
E）buyingattitudes
Answer:
B
Diff:
2PageRef:
137
Skill:
Concept
Objective:
5-1
<#990099'>4）Mostlargecompaniesresearch________buyingdecisionstofindoutwhattheybuy,wheretheybuy,howandhowmuchtheybuy,whentheybuy,andwhytheybuy.
A）market
B）permanent
C）consumer
D）social
E）group
Answer:
C
Diff:
1PageRef:
136
Skill:
Concept
Objective:
5-1
5）Thestartingpointofunderstandingaconsumer'sresponsetovariousmarketingeffortsisthe________ofabuyer'sbehavior.
A）belief
B）subculture
C）postpurchasefeeling
D）stimulus-responsemodel
E）postpurchasedissonance
Answer:
D
Diff:
2PageRef:
136
Skill:
Concept
Objective:
5-1
6）MarketingstimuliconsistofthefourPs.WhichisNOToneofthese?
A）product
B）politics
C）price
D）promotion
E）place
Answer:
B
Diff:
2PageRef:
136
Skill:
Concept
Objective:
5-1
7）Themarketerwantstounderstandhowthestimuliarechangedintoresponsesinsidetheconsumer's________,whichhastwoparts.First,thebuyer'scharacteristicsinfluencehowheorsheperceivesandreactstothestimuli.Second,thebuyer'sdecisionprocessitselfaffectsthebuyer'sbehavior.
A）culture
B）blackbox
C）belief
D）lifestyle
E）socialclass
Answer:
B
Diff:
2PageRef:
136
Skill:
Concept
Objective:
5-1
8）Inthemodelofbuyerbehavior,whichofthefollowingisNOTamajortypeofforceoreventinthebuyer'senvironment?
A）economic
B）technological
C）political
D）channel
E）cultural
Answer:
D
Diff:
2PageRef:
136
Skill:
Concept
Objective:
5-1
9）________is（are）themostbasiccauseofaperson'swantsandbehavior.
A）Culture
B）Brandpersonality
C）Cognitivedissonance
D）Societalfactors
E）Selectiveperception
Answer:
A
Diff:
1PageRef:
137
Skill:
Concept
Objective:
5-2
10）Marketersarealwaystryingtospot________inordertodiscovernewproductsthatmightbewanted.
A）lifestyles
B）culturalshifts
C）groups
D）dissonance
E）attitudes
Answer:
B
Diff:
3PageRef:
137
Skill:
Concept
Objective:
5-2
11）Eachculturecontainssmaller________,orgroupsofpeoplewithsharedvaluesystemsbasedoncommonlifeexperiencesandsituations.
A）alternativeevaluations
B）cognitivedissonances
C）subcultures
D）motives
E）attitudes
Answer:
C
Diff:
1PageRef:
137
AACSB:
MulticulturalandDiversity
Skill:
Concept
Objective:
5-2
12）WhichofthefollowingisNOTconsideredanimportantAmericansubculturebymarketers?
A）Hispanics
B）AfricanAmericans
C）matureconsumers
D）opinionleaders
E）AsianAmericans
Answer:
D
Diff:
2PageRef:
137
AACSB:
MulticulturalandDiversity
Skill:
Concept
Objective:
5-2
13）Thisgroupofconsumerstendstobuymorebranded,higher-qualityproducts.andtomakeshoppingafamilyevent,withchildrenhavingabigsayinthepurchasedecision.Ingeneral,theyareverybrandloyal,andtheyfavorcompanieswhoshowspecialinterestinthem.
A）Hispanic
B）AfricanAmerican
C）Asian
D）mature
E）gayandlesbian
Answer:
A
Diff:
3PageRef:
137-138
AACSB:
MulticulturalandDiversity
Skill:
Concept
Objective:
5-2
1<#990099'>4）________,thefastest-growingU.S.demographicsegment,nownumbermorethan<#990099'>45million.
A）AfricanAmericans
B）Hispanics
C）AsianAmericans
D）Matureconsumers
E）Gaysandlesbians
Answer:
B
Diff:
3PageRef:
137
AACSB:
MulticulturalandDiversity
Skill:
Concept
Objective:
5-2
15）Althoughmoreprice-consciousthanothersegments,________consumerstendtobestronglymotivatedbyqualityandselection.Brandsareimportant.Theyenjoyshoppingandaremorefashionconsciousthanotherethnicgroups.
A）Hispanic
B）AfricanAmerican
C）mature
D）Asian
E）babyboomer
Answer:
B
Diff:
3PageRef:
139
AACSB:
MulticulturalandDiversity
Skill:
Concept
Objective:
5-2
16）________,themostaffluentAmericandemographicsubculture,nowhavemorethan$<#990099'>450billioninannualspendingpower.
A）Hispanics
B）AfricanAmericans
C）AsianAmericans
D）Gaysandlesbians
E）GenXers
Answer:
C
Diff:
3PageRef:
139
AACSB:
MulticulturalandDiversity
Skill:
Concept
Objective:
5-2
17）________arebecomingaveryattractivemarket:
theyaretheidealmarketfortravel,restaurants,high-techhomeentertainmentproducts,andconvenientservices
A）Hispanics
B）AsianAmericans
C）Matureconsumers
D）AfricanAmericans
E）Teenagers
Answer:
C
Diff:
2PageRef:
1<#990099'>40
AACSB:
MulticulturalandDiversity
Skill:
Concept
Objective:
5-2
18）WhichofthefollowingisNOTtrueofmatureconsumers?
A）Thebeststrategyistoappealtotheiractive,multidimensionallives.
B）Theyareanidealmarketfor;do-it-for-me;services.
C）High-techhomeentertainmentproductsappealtothem.
D）Theyplacemoreimportanceonbrandnamesandaremorebrandloyalthanmembersofotheragegroups.
E）Theyareagoodmarketforcosmeticsandpersonalcareproducts.
Answer:
D
Diff:
2PageRef:
1<#990099'>40
AACSB:
MulticulturalandDiversity
Skill:
Concept
Objective:
5-2
19）________aresociety'srelativelypermanentandordereddivisionswhosememberssharesimilarvalues,interests,andbehaviors.
A）Socialclasses
B）Cultures
C）Referencegroups
D）Attitudes
E）Lifestyles
Answer:
A
Diff:
1PageRef:
1<#990099'>40
Skill:
Concept
Objective:
5-2
20）WhatisonewaythatsocialclassisNOTmeasured?
A）occupation
B）education
C）income
D）numberofchildreninthefamily
E）wealth
Answer:
D
Diff:
2PageRef:
1<#990099'>40
Skill:
Concept
Objective:
5-2
21）WhichofthefollowingstatementsistrueregardingsocialclassintheUnitedStates?
A）Socialclassisdeterminedprimarilybyincomelevel.
B）LinesbetweensocialclassesintheUnitedStatesarefixedandrigid.
C）Socialclassesshowdistinctproductpreferencesinclothingandautomobiles.
D）Wealthismorecriticalthaneducationlevelinmeasuringsocialclass.
E）PeoplearerelegatedtoapermanentclasslayerintheUnitedStates.
Answer:
C
Diff:
3PageRef:
1<#990099'>40
AACSB:
MulticulturalandDiversity
Skill:
Concept
Objective:
5-2
22）________aregroupstowhichanindividualwishestobelong,aswhenateenagedbasketballplayerhopestoplaysomedayfortheLosAngelesLakers.
A）Membershipgroups
B）Aspirationalgroups
C）Leadingadoptergroups
D）Leisuregroups
E）Socialclassgroups
Answer:
B
Diff:
2PageRef:
1<#990099'>40
Skill:
Concept
Objective:
5-2
23）________arepeoplewithinareferencegroupwho,becauseofspecialskills,knowledge,personality,orothercharacteristics,exertinfluenceonothers.
A）Opinionleaders
B）Habitualbuyers
C）Socialnetworkers
D）Stealthmarketers
E）Buzzmarketers
Answer:
A
Diff:
1PageRef:
1<#990099'>41
AACSB:
Communication
Skill:
Concept
Objective:
5-2
2<#990099'>4）Opinionleadersaresometimesreferredtoas________.
A）theinfluentials
B）theupperuppers
C）themiddleclass
D）buzzmarketers
E）networkers
Answer:
A
Diff:
3PageRef:
1<#990099'>41
AACSB:
Communication
Skill:
Concept
Objective:
5-2
25）Manycompanies,suchasJetBlueandSony,enlisteverydayconsumerswhoareenthusiasticabouttheirbrandstobecome________,brandambassadorswhosharetheirpassionforacompany'sproductswithlargecirclesoffriendsandacquaintancesinreturnforinsiderknowledgeandotherrewards.
A）leadingadopters
B）brandevangelists
C）directmarketers
D）directsellers
E）influencers
Answer:
B
Diff:
2PageRef:
1<#990099'>41
AACSB:
Communication
Skill:
Concept
Objective:
5-2
26）Companieswhousebrandambassadorsareparticipatingin________.
A）opinionleading
B）traditionalmarketing
C）buzzmarketing
D）directmarketing
E）valuesmarketing
Answer:
C
Diff:
2PageRef:
1<#990099'>41
AACSB:
Communication
Skill:
Concept
Objective:
5-2
27）MySpace4>#ff66ff'>andYouTubearebothexamplesof________.
A）buzzmarketing
B）opinionleaders
C）socialnetworks
D）earlyadopters
E）word-of-mouthmarketing
Answer:
C
Diff:
2PageRef:
1<#990099'>43
AACSB:
UseofIT
Skill:
Concept
Objective:
5-2
28）Whichofthefollowingbestexplainswhyarushofmarketersnowparticipateinestablishedonlinesocialnetworks?
A）Socialnetworkinghasbeenproventobemoreeffectivethantraditionalmarketing.
B）Socialnetworksallowcompaniestohavegreatercontroloverbrand-relatedcontentthanothermediado.
C）Membersofsocialnetworkingsitesareunlikelytotuneoutpersonalizedadvertisingmessages.
D）Companieshavefoundtheirownsocialnetworkstobeunsuccessful.
E）Consumersaremorelikelyto6><#00aa00'>viewtopeer-to-peercommunicationasc
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