商业计划书英语作文.docx

商业计划书英语作文.docx

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商业计划书英语作文

商业计划书英语作文

　　篇一：

商业计划书提纲写作（中英文）

　　BusinessPlanOutline-23PointChecklistForSuccess

　　DaveLavinsky,Contributor

　　Ifyou’relookingforfundingforaneworexistingbusiness,youneedabusinessplan.Yourbusinessplangiveslendersandinvestorstheinformationtheyneedtodeterminewhetherornottheyshouldconsideryourcompany.

　　Yourbusinessplanoutlineisthefirststepinorganizingyour

　　thoughts.And,whenyoufollowtheoutlinebelow,youensureyourbusinessplanisintheformatthatpromptsinvestorsandlenderstotakeaction.

　　Inthebusinessplanoutlinebelow,youwillseetheten（10）sectionscommontobusinessplans,andthetwenty-three（23）sub-sectionsyoumustcomplete.

　　SectionI–ExecutiveSummary

　　1–ExecutiveSummary

　　TheExecutiveSummaryisthemostimportantpartofyourbusinessplan.Becauseifitdoesn’tinterestreaders,they’llneverevengettotherestofyourplan.

　　StartyourExecutiveSummarywithabriefandconciseexplanationofwhatyourcompanydoes.Next,explainwhyyourcompanyis

　　uniquelyqualifiedtosucceed.Forexample,doesyourmanagementteamhaveuniquecompetencies?

Doyouhaveanypatents?

Areyouthefirstmoverinyourmarket?

Doesahuge,unmetmarketopportunityexist?

Etc.

　　Finally,includeasynopsisofyourfinancialprojectionsinyourExecutiveSummary.Specifically,includeyourexpectedrevenues,expensesandprofitsforeachofthenextfiveyears,howmuchfundingyouareseeking,andthekeyusesofthesefunds.

　　SectionII–CompanyOverview

　　2–CompanyOverview

　　TheCompanyOverviewsectionprovidesabriefhistoryofyourcompany.

　　Hereyouwillanswerquestionssuchaswhenandhowyourorganizationwasformed,whattypeoflegalentityyouare,andaccomplishmentstodate.

　　Importantly,yourpastaccomplishmentsareperhapsthebestindicatorofpotentialfuturesuccess,sobesuretoidentifyandincludeallkeymilestonesyourcompanyhasachievedtodate.SectionIII–IndustryAnalysis

　　YourIndustryAnalysissectionhastwosub-sectionsasfollows:

3–MarketOverview

　　TheMarketOverviewsectiondiscussesthesizeandcharacteristicsofyourmarket.Forexample,ifyouarearestaurant,youwouldincludethesizeoftherestaurantmarket,abriefdiscussionofsectors（,fastfoodversusfinedining）andmarkettrends.

　　4–RelevantMarketSize

　　Therelevantmarketsizeisamuchmorespecificcalculationofyourmarketsize.Itistheannualrevenueyourcompanycouldattainifitattained100%marketshare.Yourrelevantmarketsizeiscalculatedbymultiplying1）thenumberofcustomerswhomightbeinterestedinpurchasingyourproductsand/orserviceseachyearand2）theamountthesecustomersmightbewillingtospend,onanannualbasis,onyourproductsand/orservices.

　　SectionIV–CustomerAnalysis

　　YourCustomerAnalysissectionhastwosub-sectionsasfollows:

5–TargetCustomers

　　YourTargetCustomerssectionpreciselyidentifiesyourcurrentand/orintendedcustomers.Includeasmuchdemographicdataonyourtargetcustomersaspossible,suchastheirgender,age,salary,geography,maritalstatusandeducation.

　　6–CustomerNeeds

　　Inthissectionofyourbusinessplan,specifywhycustomerswantorneedyourproductsand/orservices.Forexample,docustomerscaremostaboutspeed,quality,location,reliability,comfort,price,value,etc.?

　　SectionV–CompetitiveAnalysis

　　YourCompetitiveAnalysissectionhasthreesub-sectionsasfollows:

7–DirectCompetitors

　　Directcompetitorsarecompaniesthatfillthesamecustomerneedyoufillwiththesamesolution.Forexample,ifyouoperateanItalianrestaurant,otherItalianrestaurantswouldbedirectcompetitors.Inthissectionofyourbusinessplan,outlinewhoyourdirectcompetitorsare,andtheirstrengthsandweaknesses.

　　8–IndirectCompetitors

　　Indirectcompetitorsarecompaniesthatfillthesamecustomerneedyoufillwithadifferentsolution.Forexample,ifyouoperateanItalianrestaurant,aFrenchrestaurantwouldbeanindirectcompetitor.

　　Inthissectionofyourbusinessplan,outlinewhoyourindirectcompetitorsare,andtheirstrengthsandweaknesses.

　　9–CompetitiveAdvantages

　　Importantly,identifyyourCompetitiveAdvantagesinthissection.Specifically,statewhatisitaboutyourcompanythatwillallowyoutoeffectivelycompete（andwin）againstbothdirectandindirectcompetitors.

　　SectionVI–MarketingPlan

　　YourMarketingPlansectionhasfoursub-sectionsasfollows:

10–Products&Services

　　Hereiswhereyougivethedetailsoftheproductsand/orservicesyourcompanyoffers.

　　11–Pricing

　　Detailyourpricinghere.Inparticular,discusshowyourpricing

　　relatestocompetition.Forexample,areyouthepremiumbrand?

Thelowcostbrand?

　　Discussyourexpectedbrandingbasedonyourchosenpricingmodel.12–PromotionsPlan

　　Yourpromotionsplandetailsthetacticsyouwillusetoattractnewcustomers.Forexample,youmightchooseradioadvertising,or

　　onlinepay-per-clickads,orpressreleases,andsoon.Inthissection,detaileachformofpromotionsyouwilluse.

　　13–DistributionPlan

　　YourDistributionPlanoutlinesthewaysinwhichcustomerscanbuyfromyou.Inmanycases,theycanonlybuydirectlyfromyou,

　　perhapsatyourphysicallocationorwebaddress.Inothercases,youmighthavedistributorsorpartnerswhosellyourproductsorservices.Insuchacase,detailthisstructure.

　　SectionVII–OperationsPlan

　　YourOperationsPlansectionhastwosub-sectionsasfollows:

14–KeyOperationalProcesses

　　YourKeyOperationalProcessesarethedailyfunctionsyourbusinessmustconduct.Inthissection,youwilldetailthesefunctions.Forexample,willyoumaintainaCustomerServicedepartment?

Ifso,whatspecificrolewillitfill?

　　Bycompletingthissection,you’llgetgreatclarityontheorganizationyouhopetobuild.

　　15–Milestones

　　Inthissectionofyourbusinessplan,listthekeymilestonesyouhopetoachieveinthefutureandthetargetdatesforachievingthem.

　　Hereiswhereyousetgoalsforspecificandcriticalundertakings,suchaswhenanewproductwillbecreatedandlaunched,bywhenyouplantoexecutenewpartnerships,etc.

　　SectionVIII–ManagementTeam

　　YourManagementTeamsectionhasthreesub-sectionsasfollows:

16–ManagementTeamMembers

　　Thissectiondetailsthecurrentmembersofyourmanagementteamandtheirbackgrounds.

　　17–ManagementTeamGaps

　　Particularlyifyou’reastartupventure,youwillhaveholesinyourteam;rolesthatyou’dliketofilllater.Identifysuchroleshere,andthequalificationsofthepeopleyouwillseeklatertofillthem.18–BoardMembers

　　IfyoumaintainaBoardofAdvisorsorBoardofDirectors,detailyourBoardmembersandtheirbiosinthissection.

　　SectionIX–FinancialPlan

　　YourFinancialPlansectionhasfoursub-sectionsasfollows:

19–RevenueModel

　　Assimpleasitseems,thissectionofyourbusinessplangivesclarityonhowyougeneraterevenues.Doyousellproducts?

Doyouselladvertisingspace?

Doyousellby-products,likedata?

Doyousellalloftheabove?

　　20-FinancialHighlights

　　Yourfullfinancialmodel（incomestatement,balancesheetandcashflowstatement）belonginyourAppendix,butinthissectionyou’llincludethehighlights.Forinstance,includeyourrevenues,keyexpenses,andprojectednetincomeforthenextfiveyears.21–FundingRequirements/UseofFunds

　　Ifyouareseekingfundingforyourcompany,detailtheamounthere,andimportantlyforwhatyouwillusethefunds.

　　篇二：

商业计划书模板---英文版

　　精编资料

　　商业计划书模板---英文版BUSINESSPLANTEMPLATEBUSINESSPLAN[MyCompany]123Main

　　StreetAnytown,USA-4567[YourName][DATE]TABLEOFCONTENTS...

　　商业计划书

　　商业计划书模板---英文版

　　BUSINESSPLANTEMPLATE

　　BUSINESSPLAN

　　[MyCompany]

　　123MainStreet

　　Anytown,USA10000

　　123-4567

　　1

　　[YourName]

　　[DATE]

　　2

　　TABLEOFCONTENTS

　　ExecutiveSummary..........................................................................................................................................1

　　Management.....................................................................................................................................................2

　　[Company]History.............................................................................................................................................5

　　[Product/Service]Description............................................................................................................................7

　　Objectives..........................................................................................................................................................9

　　Competitors.....................................................................................................................................................10

　　CompetitiveAdvantages.................................................................................................................................11

　　Innovation........................................................................................................................................................13

　　Pricing.............................................................................................................................................................14

　　SpecificMarkets..............................................................................................................................................15