Unit 5 Inside advertising.docx

1、Unit 5 Inside advertisingUnit 5 Inside AdvertisingTeaching aims and demands类别课程标准要求掌握的项目话题Talking about advertising and advertisements; ways to make effective ads; advertising controls词 汇Billboard casual garment advertiser advert inform association target basis technique lane feature conscience wort

2、hy corporation budget expense broadcast rely visual generate response stereo refresh partly murder suitcase sheet actress typist spokesman fluent hostess invitation appoint chairman raise dial operator litre mature fashion misleading ethical dishonest alcoholic tobacco ban promote immoral decent eth

3、ics offending beware consumer trustworthyTurninto fit in(to) rely on have no use for功 能表达不同观点(Expressing different views of an argument)You are quite right. Im afraid I cant accept that.I quite agree with you. I wouldnt say that.I think so, too. Not really.I see your point, but. Thats not how I see

4、it.Thats ridiculous. Im afraid I have a different opinion.Not at all. No problem. No way.语 法复习宾语补足语(The Object Complement)Committee members recently appointed me their chairman.（名词作宾补）They made Ronaldo, the soccer star, the spokesman of their product.（名词作宾补）I find it very difficult to raise the mone

5、y.（形容词作宾补）As my neighbour is a troublemaker, I have to keep myself away from him.（副词作宾补）Please remember me to your parents.（介词短语作宾补）His speech left the president in a very awkward situation.（介词短语作宾补）Really good advertising persuades people to behave in certain ways.（动词不定式作宾补）Committee members have a

6、sked me to tell you how much we all appreciate your donation. （动词不定式作宾补）Many people consider advertisements offending.（-ing形式作宾补）Through the window, I could see the rain coming down in sheets. （-ing形式作宾补）She is going to have the novel translated.（过去分词作宾补）Id like to have the goods delivered directly

7、to my office. （过去分词作宾补） Period 1 Warming up & reading ITeaching goals 教学目标1. Target language目标语言：重点词汇和短语Advertiser, billboard, casual ,garment, advert, inform2. Ability goals能力目标Enable the students to talk about advertising and advertisements.3. Learning ability goals 学能目标Help the students learn how

8、 to talk about their opinions about advertisementsTeaching important & difficult points教学重难点how to talk about their opinions about advertisementsTeaching methods教学方法Discussion.Teaching procedures & ways教学过程与方法Step 1: warming up1. Let Ss enjoy two videoT: Do you like McDonalds better than KFC because

9、 of the advertisement?2. BrainstormAsk the Ss to think about where they can see or hear advertisementsSs: on TV, on the radio, at the cinema, on buses, in train stations, in magazines, on billboards, at the airport 3. Compare the two advertisements, which one is easier for you to remember? Why?T: Th

10、ere are many advertisements around us, can you remember the names of any products that were being advertised? Or, what kinds of advertisements are easier for you to remember.4. Pre- readingT: look at each of the advertisements on the next two pages and discuss the questions with a partner:1 What dos

11、es the advertisement want you to do?2 How does it try to persuade you to do this?3 Which advertisements do you think are the most effective? Why?How Advertising WorksStep 2 Scan the text.Ask the Ss to scan the headings of each section and get a general understanding of the text.Step 3 Read againRead

12、 the passage carefully and sum up the main idea of each section. Section I(para.1)IntroductionSection II(para. 2)What is an advertisement?Section III(para. 3-7)How do advertisers make effective advertisements?Section IV(para. 8-9)How effective are advertisements?Step 4 Detail readingAsk the Ss to re

13、ad the text carefully and try to answer the following questions: 1. Who advertises?2. Why do they advertise?3. Where do they advertise?4. How do they decide where to advertise?5. Does advertising work?Suggestive answers: 1. Who advertises? Businesses, individuals, organizations and associations.2. W

14、hy do they advertise? They want to sell something or to inform or educate the public.3. Where do they advertise? On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places).4. How do they decide wh

15、ere to advertise? They consider their budget and what medium is most likely to be seen or heard by the target consumer.5. Does advertising work? Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change peoples opinions over time. Step 5 Homework1

16、. In pairs, discuss the questions in Ex 2 on P44.2. Finish Ex 3 on P45 in pairs.Period 2-3Language study for Reading 1Step 1 Words revision Use the words in the text to take the place of the words in red.1. This shop sells clothes of all kinds.2. Advertisements are everywhere in our daily lives.3. T

17、he teacher told us that the school would be closed for one day next week.4. We have a desire to become respectable citizens.5. Only big companies can afford television ads.6. What is the cost of putting an ad on the Internet? 7. Most shampoo products depend on an ad with good visual effects.8. Adver

18、tising cigarettes is not allowed in China.9. Not all advertisers are honest.10. Ive known Ben for many years. He is worthy of trust.Suggestive answer: 1. garments 2. adverts/ads 3. informed 4. worthy 5. corporations6. expense 7. rely 8. banned 9. decent 10. trustworthyStep 2 language study1. come ac

19、ross = meet with 偶然遇见;偶然发现。1 我无意中在一本书的封面上看到他的名字。 I came across his name on the cover of a book.2 我刚才偶然碰到你的一个老同学。 Ive just come across one of your former classmates.more phrases sharing the same meaning with come across:run intobump into noticediscoverencounter2. Analyze the sentence: Even some of th

20、e casual garments we wear have brand names attached to them which turn us into walking advertisements. walking: 移动的；活动的1 姚明和王治郅是两位篮球运动员，他们被西方的一些体育新闻记者形容为“移动的长城”。 Yao Ming and Wang Zhizhi, the two basketball players, have been described as the “Walking Great Wall” by some Western sportswriters.2 他是我们

21、班的“活词典”。 He is the “walking dictionary” in our class.3 要是你穿这么艳的衣服，很容易成为“活靶子”。 You would become a “walking target” if you dressed in such a bright color.3. inform = tell 通知 inform sb. (of/about sth.)1 她通知他们他已经到达。 She informed them of his arrival. inform (that clause)2 他们得到了儿子阵亡的通知。 They were informed

22、 that their son was killed in battle. be well informed about sth. 精通某事；对某事消息灵通4. appeal to sb. 有吸引力，有感染力，引起兴趣1 想到要在雨中久等使人扫兴。 The prospect of a long wait in the rain did not appeal.2 设计得要雅俗共赏，老幼皆宜。 The design has to appeal to all ages and social groups.5. fit in / into 找到时间（见某人、做某事）；有足够空间（放）；合得来；适应。1

23、 我尽量午饭后抽时间见你。 Ill try and fit you in after lunch.2 我得在一个上午安排十次约见。 I had to fit ten appointments into one morning.3 我们没有地方再摆更多的椅子了。 We cant fit in any more chairs.4 他过去从未干过这种工作，很难说他是否会与他人配合得好。 Hes never done this type of work before; Im not sure how hell fit in with the other people.6. be appropriate

24、 for sth. / to do sth.1 正式的聚会上穿牛仔裤不合适。 Jeans are not appropriate for a formal party.2 现在发表演讲是不是时候？ Is now an appropriate time to make a speech?7. rely on = depend on 依靠,指望1 他们现在依靠自己了，这比以前要好得多。 They rely on themselves now, which is much better. 2 你不能指望他的帮助。 You cant rely on him for assistance.8. have

25、 no use for sb. 讨厌人1 我讨厌那些不努力的人。 I have no use for people who dont make an effort. have no use for sth. 不需要; 用不着9. over time 随着时间的推移1 随着时间的推移,失败的伤痛也会逐渐消失。 The pain of this failure will disappear over time. 2 起初他的父母不喜欢他的女朋友，但随着时间的流逝他们的看法渐渐发生变化。 At first his parents didnt like his girlfriend, but thei

26、r opinion has been changed over time. overtime (副词), 规定时间之外地;超时地1 他最近老是加班。 Hes been working overtime recently.Step 3 Exercises dealingAnswers:P45. Learning about language1. Complete the summary of the reading passage using words from the text. educate; appeal; target; budget; media; expense. 2. Comp

27、lete the sentences using words from the box in their proper forms. 1) casual 2) basis 3) attach 4) worthy 5) association 6) corporation 7) refresh 8) conscience 9) garment 10) inform3. Complete the sentences with the correct preposition. 1) to 2) of 3) into 4) to 5) on 6) into 7) toStep 4 Homework F

28、inish Ex 1, 2 & 3 on P85.Period 4 Grammar: Object Complement 一. T: Finish exercise 1 on P46. Tell what can be used as object complement.1 Through the window, I could see the rain _ in sheets. 2. Mother made Charles _ his bedroom before he went out.3. Can you smell something _? It must be coming from

29、 the kitchen.4. When the police arrived, they found the actress _ in the bathroom.5. The boss ordered the typist _ all the documents ready.6. The robbers forced the man _ the suitcase.7. A lot of practice helped the spokesman _ a more fluent speaker.8. The hostess had the invitations _ a week before

30、 the party.二、可以用作宾语补足语的有名词、形容词、副词、介词短语、动词不定式、v-ing形式和过去分词。能带宾语补足语结构的动词一定是及物动词。1、 感觉动词feel, hear, listen to, notice, observe, see, watch, look at所接的宾补可以是v-ing形式,也可以是动词原形。但变为被动语态时,不定式要带to。2、含使动意义的动词, 所接的宾补多为动词原形或过去分词。let, have, get, make, would like, want等。3、含命名意义的动词, 所接的宾补一般是名词。call, name, appoint, e

31、lect, make, consider等4、 v + sb. + to do sth. 结构中的动词, 所接的宾补一般是不定式。advise, allow, ask, beg, cause, expect, force, get, help, inspire, invite, order, permit, persuade, remind, request, require, teach, tell, train, urge, want, warn, wish等三、Finish Ex. 2 on page 46Dear Mr Foster, I am replying to your kind letter because our president is travelling abroad. Committee members recently appointed me their chairman and have asked me to te