History of the cmcc.docx

1、History of the cmccHistory of the organizationNovember 18, 1987, the first analog cellular mobile telephone system in Guangdong Province and put into commercial use. In 1995, the GSM digital telephone network was officially opened. In 1996, mobile phones, national roaming, and began to offer interna

2、tional roaming services.October 22, 1997, the Guangdong Mobile and Zhejiang Mobile Communications assets were injected into the China Telecom (Hong Kong) Limited later renamed the China Mobile (Hong Kong), respectively, listed in New York and Hong Kong. August 18, 1998, China Mobile customers exceed

3、ed 20 million. April 20, 2000, China Mobile Communications Corporation was officially established. February 20, 2001, in Cannes, France at the Sixth Global GSM at the annual meeting of the China Mobile Communications Corporation, Chief Engineer Li Mo Fong won the GSM Association Award for Outstandin

4、g Contribution. My site I call the shots, China Mobile Communications Corporation million customers in Beijing on November 26, 2001. July 21, 2004, China Mobile Communications Corporation officially became the Beijing 2008 Olympic Games, mobile communications services partner. In 2004, China Mobile

5、Communications Corporation, the net asset value of 2331.6100 billion yuan, net profit reached 42.004 billion yuan. In October 2005, China Mobile Communications Corporation announced the acquisition of Hong Kong mobile telecommunications provider PEOPLES (China Resources Peoples Telephone Company), h

6、as now become its wholly-owned subsidiary and changed its name to China Mobile Peoples Telephone Company Limited. In February 2007, the mobile phone users of China Mobile Communications Corporation to achieve a one-way toll (regional called free).Acquisition of CTTMay 23, 2008, the China Railway Gro

7、up Co., Ltd. merged into China Mobile Communications Corporation, its wholly-owned subsidiary enterprises, to maintain a relatively independent operations.1987年11月18日，第一个模拟蜂窝移动电话系统在广东省投入商业使用。1995，在数字电话网正式开通。1996，移动电话，全国漫游，并开始提供国际漫游服务。1997年10月22日，广东移动、浙江移动通信资产注入中国电信（香港）有限公司后更名为中国移动（香港），分别，在纽约上市，香港。19

8、98年8月18日，中国移动客户突破20000000。2000年4月20日，中国移动通信有限公司正式成立。2001年2月20日，在戛纳，法国在第六全球无线举行的年度会议的中国移动通信公司，首席工程师李墨芳荣获GSM协会杰出贡献奖。我的地盘我做主，中国移动通信有限公司于2001年11月26日在北京百万客户。2004年7月21日，中国移动通信公司正式成为北京2008奥运会，移动通信服务合作伙伴。2004，中国移动通信公司，净资产2331610000000元，净利润达到42004000000元。2005年十月，中国移动通信公司宣布收购香港移动电信运营商（中国人民资源万众电话有限公司），现已成为其全资子

9、公司，并更名为中国移动万众电话有限公司。二月2007，移动电话用户的中国移动通信公司实现单向收费（区域称为免费）。收购公司2008年5月23日，中国铁路集团有限公司合并，成为中国移动通信公司，旗下的全资附属企业，保持相对独立的运营。分享到 翻译结果重试抱歉，系统响应超时，请稍后再试 支持中英、中日在线互译 支持网页翻译，在输入框输入网页地址即可 提供一键清空、复制功能、支持双语对照查看，使您体验更加流畅Main product or service of the organization1.GoTone1.Global is China mobiles flagship brand, high

10、 reputation, brand image robust, with a lot of high-end customers. It has become the most widely network covering domestic and international roaming countries and regions, the most perfect most function mobile information service brand, fully embodies the global core brand concept- I can . “全球”是中国移动

11、的旗舰品牌，信誉高，品牌形象的强大，很多高端客户。它已成为最广泛的网络覆盖国内及国际漫游的国家和地区，最完美的大多数功能的移动信息服务品牌，充分体现了“全球”的品牌核心理念“我能”。2.M zone “M zone” snare move feeling fashion a new generation! The same young people to, herd, play list is not easy! Some new friends, all like, let your communication.米的区域。“动感地带”网罗动感时尚的新一代！同一个年轻人，牧，播放列表是不容易的

12、！一些新的朋友，都喜欢，让你的交际。3.神州行 神州行 is China mobile launch of the three big customer brand , one of 神州行 brand for the general markets, including six products series. 神州行 brand customers large scale. At present, 神州行 customer number have accounted for 75% of the total number of China mobile customers or above

13、, more than 70% of income than, as China mobile customer brand system is the important part.“神州行”是中国移动推出的三大客户品牌”，一个神州行”品牌为广大的市场，包括六个产品系列。”神州行”品牌客户规模大。目前，“神州行”客户数占总人数75%，中国移动客户或以上，70%以上的收入比，作为中国移动客户品牌体系的重要组成部分。4.G3 G3-lead 3 G life .G3 is China mobile based on domestic td-scdma 3 G technology a stand

14、ard proposed service brand. G3 logo modelling righteousness take Chinese “太极”, with a bit of the exhibition to gradually spin, the implied meaning of 3 G life changes and wonderful infinite extension; Its core visual elements from the traditional Chinese culture is the most representative ink indeed

15、 and scarlet seals, to contemporary gimmick to simplified design, this logo and rich color use and extending. G3 mark belongs to the bearing network logo, will not as separate customer brand exist, but fully integrated into the China mobile three brand promotion. G3 logo of strategic launch, means t

16、hat China mobile support the national independent innovation of science and technology, to build up new customer communication platform, leading the wonderful and efficient 3 G life. g3-lead3克生活。G是中国移动基于国内技术标准TD - SCDMA3克提出的服务品牌。“手”标志造型义以中国“太极”，有一点展览逐步剥离，寓意3克生活的变化和精彩无限延伸；其核心的视觉元素，从中国传统文化中最具代表性的是油墨和红

17、色印章，以现代手法来简化设计，这图案和色彩丰富的使用和扩展。距离标记属于轴承网络标识，将不作为单独的客户品牌的存在，但完全融入中国移动三大品牌推广。距离标志着中国移动战略展开，支持国家自主科技创新，建立新的客户沟通平台，引领精彩、高效的3生命。Management structure of the organizationLarge enterprise, both must consider to centralization and to consider the partition of the business operation is convenient, so their str

18、ucture of the organization is more complex. Lets analysis the chart. It is the advantage of each department highly professional, high efficiency, centralized management, unified command. But the weakness is not well for the group against training talents, personnel huge, coordination between departm

19、ents have an obstacle.The following is the company market enterprise organizational structure. 1. Market planning department 2. Price management department3. International business department 4.Brand promotion department5.Customer service department6.Business development department7.Channel operatio

20、n management department 8.Card business department9.Customer coordination center Its advantage is that it is helpful to arouse the enthusiasm personnel, be helpful for staff and customers to establish long-term relationship, save the transportation expenses. But defect is causes the market into rang

21、e to differ, the market consumption level there exist differences.大型企业，既要考虑到中央集权和考虑分区的业务操作方便，因此其结构更为复杂的组织。以下是本公司市场的企业组织结构。1。市场策划部2。价格管理部门3。国际业务部4品牌推广部。5客户服务部。业务发展部6。7频道运营管理部。8卡业务部。9客户的协调中心。其优点是它有利于调动积极性，有利于员工与顾客建立长期的关系，节约运输费用。但缺点是导致市场范围不同，该市场消费水平存在差异。 Enterprise cultureChina mobile enterprise cultur

22、e idea by the core values, mission system is composed of three parts and vision. China mobile enterprise culture idea connotation is the core of the system of responsibility and outstanding, which reveals the China mobile as enterprise, China mobile people as a member of society, will become a respo

23、nsible and the best of the enterprise and individual as their pursuit. The core values- zhengde health ministry into to good enterprise with excellent enterprise responsibility do citizens of the sincerity, honesty promise to never complacency, innovative and enterprising attitude, keep improving pu

24、rsuit of enterprise, the harmonious development of the society and the environment. China mobile core of enterprise culture connotation is responsibility and excellence, that is, to am of virtuous and thick people of life, do JianJi under the whole heaven, and good responsibility, the continuous imp

25、rovement of excellent enterprise citizen. Enterprise mission: to create infinite communication world, do the information society beams. China mobiles vision: to be the creator of excellent quality. 企业文化中国移动企业文化理念的核心价值观，使命系统三部分组成，视觉。中国移动企业文化理念体系的核心内涵是“责任”和“卓越”，揭示了中国移动作为中国移动企业，人作为社会的一员，将成为一个“负责任的”和“最好

26、”的企业和个人作为自己的追求。核心价值观“正德卫生部为好”的企业与优秀企业公民责任的诚意，诚实的承诺，永不自满，不断创新进取的态度，精益求精的追求，企业，社会的和谐发展与环境。中国移动企业文化的核心内涵是“责任”和“卓越”，即，对“德”和“厚人生活”，做兼济天下，和良好的责任感，不断提高，优秀的企业公民。企业使命：创造无限通信世界，做信息社会梁。中国移动的愿景：成为卓越品质的创造者。Reasons for success We think that a company has a lot of reasons for success. China mobile company has exce

27、llent enterprise culture,good management system, responsible managers and enthusiasm of the employees. China mobile has diversified brand, can satisfy the different types of consumers. The greatest degree meets the consumers needs, make their brand scale expands unceasingly. In addition, China mobil

28、e companies use mature management system, can satisfy oneself management defect, maximize the effectiveness of various departments work efficiency, so that to improve performance. Chinas vast market of China mobile company is the important reason for the successful.我们认为，一个公司有很多成功的原因。中国移动公司有优秀的企业文化，良好的管理系统，负责管理者和员工的积极性。中国移动拥有多元化品牌，可以满足不同消费者类型。最大程度上满足了消费者的需要，使他们的品牌规模不断扩大。此外，中国移动公司利用成熟的管理系统，可以满足自身的管理缺陷，最大限度的效力不同部门的工作效率，从而提高性能。中国的大市场，中国移动通讯公司成功的重要原因。