3936商务英语21.docx

1、3936商务英语21题目1未回答满分10.00标记题目题干As you know, Im not quite familiar with how to shop online.Its a piece of cake! Ill show you how to do it. 选择一项：A. First of all, you should find a good e-commerce site.B. Next, add the items in your shopping cart and place the order.C. Then compare the prices and feature

2、s of the goods you like.反馈你的回答不正确解析：本题考核“描述过程”的交际用语。根据上文，此处应该描述网上购物的第一个步骤，所以答案是A。题目2未回答满分10.00标记题目题干Great! Maybe from now on, I should try to buy goods online. 选择一项：A. I think you need to be a little bit slower.B. Thats all right. Whatever!C. Why not? Go ahead. Just give it a try.反馈你的回答不正确解析：本题考核“表示

3、赞同”的交际用语。第一说话人决定尝试网上购物，第二说话人表示鼓励，所以答案是C。题目3未回答满分10.00标记题目题干Morning, Daniel. Today Id like to discuss the promotional events of our products with you. 选择一项：A. Hi, I agree with what you have just said.B. Good morning, Kevin. Nice to meet you, too.C. Ok. I think we should draw up a thorough plan, first

4、.反馈你的回答不正确解析：本题考核“打算和意愿”的交际用语。当第一说话人提出讨论议题，第二说话人用should提出相应，所以答案是C。题目4未回答满分10.00标记题目题干It can be aimedindividuals with select surfing behavior.选择一项：A. toB. inC. at反馈你的回答不正确译文：网络广告能够针对具有选择性浏览行为的个人。解析：动词aim与介词at形成固定搭配，意为“以为目标”，所以答案应该选C。题目5未回答满分10.00标记题目题干Consumers cant digest too much information on a

5、web page, resultinglow rates of return.选择一项：A. withB. inC. at反馈你的回答不正确译文：顾客可能无法消化网页上的过多信息，从而导致广告回报率低的现象。解析：动词词组result in意为“导致，引起，以为结局”；resulting in是分词短语，在句中作状语，表示结果，所以答案是B。题目6未回答满分50.00标记题目题干二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。Development of Online Marketing With the introduction of the Interne

6、t, there came many changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shop

7、s in the world from home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity

8、. Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications. Online marketing allows businesses to reach a wider market while

9、 cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet. Online marketing is

10、 still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-commerce has c

11、ome of age.1. _ changed the way a company might carry out a marketing strategy over the past 10 years.回答A. The InternetB. Local storesC. The consumers2. What does “virtually” mean in Paragraph One?回答A. In reality.B. By means of a computer.C. Safely.3. Which of the following advantages of online mark

12、eting is not mentioned?回答A. Reach a wider market while cutting costsB. Save time and eliminate paperworkC. Increasing trust between traders and buyers.4. What problems are still outstanding in online shopping?回答A. Cutting costs.B. Credit card fraud on the Internet.C. Eliminating paperwork.5. Which i

13、s the authors attitude towards online shopping?回答A. Our shopping was only done at local stores on the high street, using cash.B. Online marketing refers to the conducting of business through the Internet.C. Undoubtedly the era of e-commerce has arrived.反馈解析：1. 这是一道细节题。短文第一段话提到“随着互联网的引进，公司实施的营销策略也发生了

14、许多的变化”，而且全文都在讨论网络营销对于消费者的影响，所以此处选择A。2. 这是一道推断题。根据上文“现在我们在家就可以浏览世界上最时尚的商店”，推测virtually的意思，当然是“虚拟地”浏览商店，因此选择B。3. 这是一道细节题。第三段的第一句话提及“网络营销的优势包括了扩大市场覆盖率、减少开支、节省时间和办公纸张”，但是没有说明网络营销会增加卖方与买方之间的信任，因此选C。4. 这是一道细节题。根据第四段话的内容，网上购物的存在的主要问题是“网络诈骗”，因此选择B。5. 这是一道主旨题。在三个选项中，A选项表述的是十年前购物的条件和状况，B选项为网络营销的概念，两个选项的内容过于片面

15、，只有C选项能够概括全文的大意，即“毋庸置疑，电子商务的时代已经到来。”因此，选择C。题目1未回答满分10.00标记题目题干I think we can use two or more kinds of media together in an advertising campaign. 选择一项：A. Its true. Two is always better than one.B. Thats quite right. We can attract more people.C. Its great idea. We need to put in more money then.反馈你的回

16、答不正确解析：本题考核“表示赞同”的交际用语。第一说话人提出建议或看法，答语应该表示自己的意见，是赞同还是不赞同，所以答案是B。题目2未回答满分10.00标记题目题干Uh, I think online shopping is very time-consuming. 选择一项：A. Why do you want to wait and shop in a long line?B. I somewhat agree with you, but not completely.C. Thank you for your time to be with me for the weekend.反馈你

17、的回答不正确解析：本题考核“表示赞同或者不赞同”的交际用语。第一说话人表达自己的观点，“网络购物比较耗费时间”，第二说话人可以表达自己对网购的看法或认识，也可以对第一说话人的观点表示认可与否。因此答案是B，表示自己不完全赞同。题目3未回答满分10.00标记题目题干Great! Maybe from now on, I should try to buy goods online. 选择一项：A. I think you need to be a little bit slower.B. Thats all right. Whatever!C. Why not? Go ahead. Just g

18、ive it a try.反馈你的回答不正确解析：本题考核“表示赞同”的交际用语。第一说话人决定尝试网上购物，第二说话人表示鼓励，所以答案是C。题目4未回答满分10.00标记题目题干I know personal selling is also a very effective tool for building _buyers confidence.选择一项：A. toB. upC. with反馈你的回答不正确译文：我知道个人营销也是一种建立买家信心的有效工具。解析：动词build 与副词up形成固定搭配，意思是“逐步建立，增进”，所以答案是B。题目5未回答满分10.00标记题目题干In m

19、y opinion, the first thingis what tools we should use. (考点：不定式结构的用法)选择一项：A. to be discussedB. discussedC. discussing反馈你的回答不正确译文：在我看来，首先需要讨论的事情就是我们应该使用什么样的工具。解析：to be discussed是不定式短语，做the first thing的后置定语。不定式短语通常作后置定语，修饰前面的名词或代词，常常表示将来的、未完成的事情，所以答案是A。题目6未回答满分50.00标记题目题干二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译

20、。1. Actually, I have been thinking about online shopping for a long time.回答A. 事实上，很久以前我就已经考虑过网上购物了。B. 事实上，我一直考虑网上购物已有很长时间了。C. 事实上，我正在考虑长时间网上购物。2. Increasingly, online marketing is no longer just an option. It is a necessity.回答A. 网络营销愈来愈不再只是一个选择。它是一种必然。B. 网络营销不久是一个选择。它是必然的选择。C. 网络营销不仅是日益的选择。它是必然的需要。3

21、. Online shops give us the opportunity to shop 24/7.回答A. 网上购物为我们提供了去24-7商店购物的机会。B. 网上商店为我们提供了7天24小时的购物机会。C. 网上商店为我们提供了一周7天、一天24小时地全天候购物机会。4. The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. 回答A. 消费者涌向网店购物的行为已经表现出了网络营销的不断增长。B. 消费者的网购热潮说明越来越多的消费者接受网

22、络营销。C. 消费者抢购网店显示出他们非常接受日益增长的网络营销。5.Online marketing saves time and can be delivered anytime, anywhere. 回答A. 线上销售抢回了时间，可以在任何时间快递到任何地点。B. 在线营销节省时间，可以随时随地发送快递。C. 在线营销节约时间，可以随时随地传输信息。反馈解析：1. 句子的谓语动词have been doing是现在完成进行时，表示动作从过去开始，一直持续进行到现在，所以答案为B。2.副词increasingly意为“越来越多地；日益”；短语no longer 意为“不再”；necessi

23、ty意为“（迫切）需要，自然规律”，所以答案为A。3.24/7 的英语完整的表示是24 hours a day and 7 days a week，所以答案为C。4.a growing consumer acceptance 中的growing是现在分词，作定语，修饰consumer acceptance；acceptance后接of时，可与of 后面的名词形成逻辑上的动宾关系，因而acceptance of online marketing可译为“接受网络营销”，所以答案为B。一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。题目1正确获得10.00分

24、中的10.00分标记题目题干I think we can use two or more kinds of media together in an advertising campaign. 选择一项：A. Its true. Two is always better than one.B. Thats quite right. We can attract more people.C. Its great idea. We need to put in more money then.反馈你的回答正确解析：本题考核“表示赞同”的交际用语。第一说话人提出建议或看法，答语应该表示自己的意见，是

25、赞同还是不赞同，所以答案是B。题目2正确获得10.00分中的10.00分标记题目题干Uh, I think online shopping is very time-consuming. 选择一项：A. Why do you want to wait and shop in a long line?B. I somewhat agree with you, but not completely.C. Thank you for your time to be with me for the weekend.反馈你的回答正确解析：本题考核“表示赞同或者不赞同”的交际用语。第一说话人表达自己的观点

26、，“网络购物比较耗费时间”，第二说话人可以表达自己对网购的看法或认识，也可以对第一说话人的观点表示认可与否。因此答案是B，表示自己不完全赞同。题目3正确获得10.00分中的10.00分标记题目题干Morning, Daniel. Today Id like to discuss the promotional events of our products with you. 选择一项：A. Hi, I agree with what you have just said.B. Good morning, Kevin. Nice to meet you, too.C. Ok. I think w

27、e should draw up a thorough plan, first.反馈你的回答正确解析：本题考核“打算和意愿”的交际用语。当第一说话人提出讨论议题，第二说话人用should提出相应，所以答案是C。题目4正确获得10.00分中的10.00分标记题目题干In China, Taobao is one ofe-commerce sites.选择一项：A. most popularB. the most popularC. more popular反馈你的回答正确译文：在中国，淘宝是最受欢迎的电子商务网站之一。解析：one of + 形容词的最高级，意为“最之一”，popular是个多音

28、节形容词，用作最高级时，前面需要加the most，所以选择B。题目5正确获得10.00分中的10.00分标记题目题干In my opinion, the first thingis what tools we should use. (考点：不定式结构的用法)选择一项：A. to be discussedB. discussedC. discussing反馈你的回答正确译文：在我看来，首先需要讨论的事情就是我们应该使用什么样的工具。解析：to be discussed是不定式短语，做the first thing的后置定语。不定式短语通常作后置定语，修饰前面的名词或代词，常常表示将来的、未完

29、成的事情，所以答案是A。题目6部分正确获得50.00分中的40.00分标记题目题干二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1. Actually, I have been thinking about online shopping for a long time.回答A. 事实上，很久以前我就已经考虑过网上购物了。B. 事实上，我一直考虑网上购物已有很长时间了。C. 事实上，我正在考虑长时间网上购物。2. Increasingly, online marketing is no longer just an option. It is a necessity.回答A. 网络营销愈来愈不再只是一个选择。它是一种必然。B. 网络营销不久是一个选择。它是必然的选择。C. 网络营销不仅是日益的选择。它是必然的需要。3. Online shops give us the opportunity to shop 24/7.回答A. 网上购物为我们提供了去24-7商店购物的机会。B. 网上商店为我们提供了7天24小时的购物机会。C. 网上商店为我们提供了一周7天、一天24小时地全天候购物机会。4. The rush to buy from online shops has demonstrated