译林牛津版高中英语模块四.docx

1、译林牛津版高中英语模块四译林牛津版高中英语模块四Unit 1 Advertising教案学案练习一体化学习目标1 词汇： advertise， share， persuasive，product, service, promote, place, intended, educate, welfare, complete(ly), lie, claim, aware, toothpaste, breath, cure, customer, connect, trick, creative, public, lead, nationwide, campaign, drug, deal, socia

2、l, commit, smart, satisfied, publisher, unique, senior, choice, recommend, purchase, copy, sweet, sales, bar, packaging, update, design, unforgettable, fashionable, convenient, continuously, functional, filling, available, various, particular, goal, target, media, mailing, determine, appeal, react,

3、gather, approach 2 词组、短语：be used to，be satisfied with, encourage sb. to do sth., post sth. on the school website, learn about, do some research on, have information to do sth., share sth. with sb. pay for, do sth. for free, be intended to do sth., educate sb about sth., tell sb. the truth, protect s

4、b. from, be aware of, even if, be proud of, feel good about, connect sth. to, play trick on sb., serve the public, be meant to do sth., lead(live) a life, deal with，believe in sth., publics service projects, Project Hope, school every child, be smart about, be supposed to do sth., persuasive languag

5、e, exciting images, be popular with, market share, sales targets, market leader, be of high quality, sales figures, for the benefit of, have a goal, get sb. to do sth., create the right message, care about, be concerned with, affect ones life, get the message across, depend on, come up with, 3 语法、结构

6、：direct speech and reported speech 直接引语和间接引语4 技能指导 ：1） read expository writing2） write an advertisement and develop an advertising campaign合作探究Welcome to the unitI Read the following and tell what they are for:1. Home-care helper for disabled woman in her downtown home, provide personal care and rec

7、reation, 10 a.m. to 6 p.m., five days a week.824-3174 between 4 and 7 p.m.2. Large bedroom in shared house, close to downtown and University, off-street parking, on bus route, park with tennis courts across the street.824-2723 or 823-0236.3. 11 a.m. to 2 p.m. complete Pasta Dinners $28.5 Tel: 422307

8、4. Tent-35Nylon, blue and green; lm high, 120cm wide, 190cm deep (for two people) Portable CD player-E60With radio, stereo headphones, case. No batteries.16cm x 13cm x 6cm. Weighs 2kg5. Save 25% All mens pajamasII We have two basic types of advertisements. One is A commercial advertisement (CAs商业广告)

9、, and the other is Public service advertisement (PSAs公益服务广告) . Read and enjoy the following advertisements and decide which are PSAs and which are CAs.1) Make it possible with Canon. 佳能数码相机广告 2) The daily modern 日产（尼桑）汽车广告 3) Planned Parenthood Children by choice, Not by chance4) Theres no better wa

10、y to fly. 德国汉莎航空 5) The power of dreams 本田汽车广告6) Make Poverty History7) Like no other 索尼产品广告8) Take TOSHIBA, take the world. 9) One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved. 10) We can beat extreme poverty, starvation, AIDS. But we need your help11) The choice o

11、f a new generation. 新一代的选择。百事可乐 12) Ask for more 渴望无限百事流行鞋13) Impossible made possible 使不可能为可能佳能打印机14) Were not asking for your money; were asking for your voice. CAs：_ _ _ _ _ _ _ _ _ PSAs: _ _ _ _ _ _ _ _ _Reading & discussionRead the passage of Reading and decide the main ideas for each paragraph

12、 after discussion. Para1 _ Para2 _ Para3 _ Para4 _ Activities and discussion I. Learn to design some questions，express your opinion and state the views. Q1： _ Q2： _ Q3: _ Q4: _ II. Try to join your main ideas together with some other sentences to form a summary of your Reading._Words and expressions

13、3研析： 词汇 1. share n. 一份（报酬、责任、权利等），股份，If you want a share of the pay, youll have to do your share of the work. 如果你想得到一份报酬，就得做好你该分担的那一份工作。She owns 5000 shares in the company. 她拥有公司的五千股份。Children should have a share in deciding which subjects they study. 孩子们应可参与决定学习哪些课程。Vt. to join with other people in

14、 owning, using , or doing something 分享，共有，分担Everyone in the house shares the same bathroom. 家里的人都共用一个浴室。Hes sure well win the match, but I dont share his faith in the team.他肯定我们会赢这场比赛，但我没有他对球队的那种信念。also 又作share out , to divide and give out in shares 分配，均分His property was shared between his children.

15、 他的财产由他的孩子们平分了。 2. be used to, 有用句型：be(get) used to sth; be used to doing sth 习惯于 （某事）的；She gets used to English food. 她开始习惯英国的食物。Im not used to getting up so early. 我不习惯起得那么早。相关链接：be used to do sth used to do sth would do sthA computer can be used to do all its accounts. 电脑可以用来计算所有的账目。I dont play t

16、ennis much these days, but I used to. 我最近不太打网球，可是过去常打。We used to work in the same office and we would often have coffee together.我们以前在同一个办公室工作，并且经常一起喝咖啡。注意：used to do sth 表示过去经常、总是或有规律地发生的事，但现在不一定还那么做。 usednt to 否定缩略形式，used to 也常常被看作情态动词。3. advertise，vt.做广告：为做公开启事，尤指赞扬（某一产品或企业）的质量或优势以促销1). to make k

17、nown; call attention to: 引起注意：使变得著名；引起对的注意：I advertised my intention to resign.渲染我要辞职的意向2). to warn or notify: 告诫，告知：This event advertises me that there is such a fact as death.这件事告诫我有死亡这样的事实vi（不及物动词）1). to call the attention of the public to a product or business. 做广告：引起公众对产品或企业的注意We advertised thr

18、ough the newspaper for the products of our factory.我们通过报纸宣传我们厂的产品。2). to inquire or seek in a public notice, as in a newspaper: 登广告：在公告，如报纸上询问或寻找：He advertised for an apartment when he just arrived in this city.在他刚到这个城市时他登广告寻求公寓房4. recommend, vt.（及物动词）1). to praise or commend (one) to another as bei

19、ng worthy or desirable; endorse: 推荐：向另外一个人称赞或推荐（某人或物），认为其有价值或合人心意；担保：They recommended him for the job.他们推荐他做那项工作。He recommended a sedan instead of a station wagon.他推荐了轿子而不是马车2). to make (the possessor, as of an attribute) attractive or acceptable: 使受欢迎：使（其拥有者，如其品质之拥有者）具有吸收力或使之可取：Honesty recommends a

20、ny person.任何一个人都欢迎诚实的品质Your plan has very little to recommend it.你的计划几乎毫无可取之处。3). to commit to the charge of another; entrust. 托付：将交给另一个人掌管；信托She recommend a child to her friend when was away.她不在家时把小孩子托给她的朋友照管。4). to advise or counsel: 劝告：建议或忠告：She recommended that we avoid giving offense.她建议我们避免找麻烦

21、vi.（不及物动词）1). to give advice or counsel: 建议：给以劝告或忠告：He recommended against signing an international agreement他建议别签署国际协定。5. determine, vt.（及物动词）1). to decide or settle (a dispute, for example) conclusively and authoritatively.判定：结论性、权威性地决定或解决（纠纷等）He determined to go.他决意要去。I am determined to do better

22、 than Mike.我决心比迈克做得更好。He determined to go that he (should) go at once.他决心立刻就走。2). to cause (someone) to come to a conclusion or resolution.使（某人）得出结论，使得出解决方法He has not determined what he will study.他还没有决定学什么。His advice determined me to drink and smoke no more.他的劝告使我决定不再抽烟喝酒了。3). to be the cause of; r

23、egulate:成为的原因；控制：Demand determines production.需求决定生产4). to give direction to:定向：指出方向：The management committee determines departmental policy.管理委员会决定各部门的政策vi.（不及物动词）1). to reach a decision; resolve.解决，决定：作出决定；They determined on an early start.他们决定早些出发。I have determined on upon going to the countrysid

24、e after graduation.我已决定毕业后到农村去。6. appeal, vi. 1). 呼吁；恳求The government is appealing to everyone to save water.政府呼吁每个人节约用水。The victims families of the murder have appealed to the Supreme Court to have a definitive answer.谋杀案的被害家属已经请求最高法院作确切的答复。2). （常与to连用）吸引；引起兴趣She appeals to me.我对她感兴趣。Bright colours

25、 appeal to small children.小孩喜欢鲜艳的颜色。Does the idea of working for a venture company appeal to you?你有没有兴趣到合资企业去工作?3). n. 呼吁；恳求an appeal for forgiveness恳求原谅The teacher listened to his appeal.老师倾听了他的要求。4). （常与to连用）上诉；诉诸于appeal a decision to a higher court不服判决提出上诉He appealed against the judges decision.他

26、不服法官判决而上诉。7. approach vt., vi. 1). 走近；靠近 We approached the museum. 我们走近博物馆。 2). （首次）接洽 Did he approach you about a loan? 他与你谈了借款的事了吗？ 3). 开始考虑；开始着手 He approached the idea with caution. 他开始认真地考虑那个主意。 He approached the new job with enthusiasm.他满怀热情地去干新的工作。 4). 接近，近似 The population of our city is approaching 5 million 我们这个城市的人口接近500万 It is not allowed to approach the forbidden area. 这里是禁区不许接近。 The time is approaching when we must be on board. 我们上船的时间快到了。习惯用法at the approach of在.快到的时候be approaching (to)与.差不多, 大