大学英语四级模拟题一含答案.docx

1、大学英语四级模拟题一含答案大学英语四级模拟题一一二三四五六总分阅卷人核查人Part I Reading Comprehension (Skimming and Scanning) (10%)Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on the Answer Sheet. For questions 1-7, choose the best answer from the four choices marked A, B,

2、C and D. For question 8-10, complete the sentences with the information given in the passage.Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types

3、 of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that

4、 nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? You can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides a

5、n ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.Televisions influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Go

6、lf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous（具有共同特点的）than they have been in the past. Second, there is an increase in the number of television c

7、hannels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is

8、 being passed from the networks to local cable operators and satellite programmers.NewspapersAfter television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increas

9、ed its national circulation（发行量）by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium. Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to

10、their audience than they can through television. Given new production techniques, advertisements can be printed in newspapers in about 48 hours, meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they de

11、velop a high degree of loyalty from local readers.RadioAdvertising on radio continues to grow. Radio is often used in conjunction with outdoor billboards（广告牌）and the Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than

12、television, which means advertisers can afford to repeat their ads often. Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on

13、 the way home, and in the evening hours. Two major changes-satellite and Internet radio-will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio

14、will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, womens titles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A

15、broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated, for example, you have much in common with the magazines other readers. Advertisers see magazines as an efficient way of reaching target aud

16、ience members.Advertisers using the print media-magazines and newspapers-will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspapers. These audiences will be more diverse and geographically dispersed（分散）than in the past. Second, advertisers will have t

17、o understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising, also called place-based advertising, has becom

18、e an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel l

19、onger distances to and from work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days pr

20、eviously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information f

21、rom the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations advertising in the near future. Internet a

22、udiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communica

23、te a clients message. Direct mail includes newsletters, postcards and special promotions. Direct mailis an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising.1. Television is attractive advertising medium in that _.A. it ha

24、s large audiencesB. it appeals to housewivesC. it helps build up a companys reputationD. it is affordable to most advertisers2. With the increase in the number of TV channels, _.A. the cost of TV advertising has decreasedB. the number of TV viewers has increasedC. advertisers interest in other media

25、 has decreasedD. the number of TV ads people can see has increased3. Compared with television, newspaper as an advertising medium _.A. earn a larger annual ad revenue B. convey more detailed messagesC. use more production techniques D. get messages out more effectively4. Advertising on radio continu

26、es to grow because _.A. more local radio stations have been set upB. modern technology makes it more entertainingC. it provides easy access to consumersD. it has been revolutionized by Internet radio5. Magazines are seen by advertisers as an efficient way to _.A. reach target audiences B. appeal to

27、educated peopleC. attract diverse audiences D. convey all kinds of messages6. Out-of-home advertising has become more effective because _.A. billboards can be replaced within two hours B. consumers travel more now than ever beforeC. such ads have been made much more attractiveD. the pace of urban li

28、fe is much faster nowadays7. The challenge to Internet advertisers is to create ads that are _.A. quick to update B. pleasant to look atC. easy to remember D. convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_.9. Direct mail is an effect

29、ive form of advertising for businesses to develop_.10. This passage discusses how advertisers select _ _ for advertisements.（8-10题答案请写在答题纸上）Part Listening Comprehension (35%)Section A (15%)Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each c

30、onversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A, B, C and D, and decide which is the best answer. Then mark the

31、 corresponding letter on the Answer Sheet with a single line through the centre.11. A. To reach US$13 million. B. To reach US$30 million. C. To reach US$300 million. D. To reach US$3 million.12. A. 80%. B. 60%. C. 50%. D. 70%.13. A. 160. B. 60. C. 116. D. 106.14. A. Meet Mr. Wilson. B. Make a cup of

32、 tea. C. Give Mr. Milson a call. D. Write down the number.15. A. The man does not need a car to get around. B. The man lives far away from the subway. C. The man is not good at driving. D. The man enjoys driving a car.16. A. It is attractive. B. It is exciting. C. It is boring. D. It is important.17. A. Stay at home and complete t