BEC高级商务英语试题.docx

1、BEC高级商务英语试题PART ONEQuestions 1 8 Look at the sentences below and at the five items of company news from a business magazine on the opposite page . Which new item (A, B, C ,D or E) dose each statement 1 8 refer to ? For each statement ! 8 , make one letter(A, B, C ,D or E) on your Answer Sheet . You

2、will need to use some of these letters more than once .Example :1 Someone has left a competitor to join this company.0A B C D E1 Someone is moving from one firm to its parent company . 2 It is rumoured that someone was asked to leave this company .3 This company is trying to halt the decline in sale

3、s of one of its products .4 One of the founders of this company has left .5 There is a plan to change the image of a section of this company .6 For the first time , this company has taken over a foreign company .7 One of the staff of this company has no clear function .8 This company used to be head

4、ed by two people .A Western Media Western Media has drafted in Carol Spencer, the top marketer in its radio subsidiary, to beits first marketing director and give its Music & Sports Magazines division a major revamp . She will take charge of a portfolio of six titles, and plans to give the division

5、a new identity, replacing its current, very functional name with a more emotionally involving one . Spencer also intends to develop a TV or radio show based on one of its magazines , in an attempt to reverse its flagging sales figures.B FranklinsUK furniture manufacturer Franklins has parted company

6、 with its marketing director Gary Parker . Franklins refused to comment as to whether he left of his own accord, although sources hint that this was not the case . His replacement , Julia Howell , previously his number two , has been a successful marketer since she starter her own marketing consulta

7、ncy twenty years ago .Her task now is to regain Franklins former position as UK market leader: although sales have held steady , in percentage terms the company has been overtaken by several rivals.C Flyway Flyway, the low-cost airline, has appointed Simon Lewis as its new head of sales and marketin

8、g to develop the brand throughout Europe. Lewis has spent his entire working life within the industry, joining from the marketing department of longtime rival Coastal Airways, where he controlled marketing activities in the UK. He will work with Teresa Campbell, who helped launch the Flyway brand .

9、However, not only Coastal is unhappy with the appointment : Charles Walters, Flyways former controller of marketing planning , is poised to quit after being left without a role .D BDHAlan Dean,the colourful joint chief executive of media company BDH, has resigned from the company which he helped est

10、ablish, citing personal issues. Shareholders and staff were informed of his decision last month. Joint chief executive officer Charles Burnett takes sole charge of the company temporarily, and has announced that there will be no change in strategy. According to insiders, Alan Deans departure is the

11、result of a personality clash rather than disagreement on the way the company was moving , and the search is on for a replacementE GranvilleSoft drinks producer Granville has acquired an Australian producer, a departure for Granville as previously it had only shown interest in domestic purchases.As

12、a result, Jenny Norris, formerly head of corporate development, has been promoted to the newly created position of head of international soft drinks. As such she will be responsible for developing all the groups international activities, including both marketing and acquisitions. Her move has result

13、ed in a reshuffle of her previous department, where, instead of replacing her, the company intend to reallocate responsibilities to remaining staff .PART TWOQuestions9 14 Read the text taken from the annual report of a retail company . Choose the best sentence from the opposite page to fill each of

14、the gaps . For each gap 9 14, mark one letter (A-H) on your Answer Sheet . Do not use any letter more than once . There is an example at the beginning .(0)During the past year, turnover increased by 6.8 per cent and profits rose by 7.5 per cent to 127.9 million . These results were achieved by a com

15、bination of improved products , new and better stores , and the commitment of the staff. During the year sales patterns fluctuated, particularly at Christmas. (0)_H_ This was , however, compensated for by advances made in most other departments of the company .The boards objective is to earn a place

16、 as a leader in the retail sector, based on achieving consistent levels of profitable growth. It is important, therefore, that we should know what people using our stores want of us.(9)_ During the past two years, we have been working hard to improve the standard of our products in both these areas.

17、 Certain key products have been subject to a thorough review, most notably menswear, where significant advances have been made in product design and manufacture.(10)_ All of these have reported an increase in market share.The company has also aimed to improve the visual appeal of its stores. A desig

18、n plan has been adopted which introduces several new features such as wooden finishes on display areas, new store layouts, increased use of photographic panels and better displays.(11)_ The result is a more modern and compelling shopping experience.The introduction of state-of-the-art technology sys

19、tems to support the organization has continued as planned. (12)_As part of its continuing modernisation programme , the company is also introducing new technology at its points-of-sale at an expenditure of 25 million. This investment will result in improved efficiency, better customer service and cl

20、oser relationships with our suppliers.There is no doubt that, in an increasingly competitive trading environment, we are better equipped than ever to compete and to win on the strength of product quality, fashion and price all areas where the company feels increasingly optimistic. (13)_ The board be

21、lieves that the groups development is being managed in a prudent manner and at an appropriate speed to produce sustainable profit growth. However, it is clear that the upward pressure on the costs as a result of our capital investments will begin to show through in the coming year. (14)_ We are ther

22、efore pleased to report that already the improved trend in sales and profit margins experienced in the second half of last year shows every sign of continuing.Example :0A B C D E F G HA These have vastly improved our operations in the areas of range planning, financial control and merchandise manage

23、ment.B Other areas where product innovation has been particularly effective are in lingerie, gifts and homeware.C In spite of this , we remain confident that our profitability will continue to increase.D These elements are designed to inspire customers and to create a particular look in the stores.

24、E These commitments have already had an effect on our trading position and there are indications that there will be a slight fall in profits.F Research commissioned by the company shows that, above all else, customers expect fashion and value.G This is due to our now having a clear strategy with a f

25、ocus on the customer, product improvement and store refurbishment.H One area which remained difficult throughout the year was childrens clothing.PART THREEQuestions 15 - 20 Read the following extract from a book on management and the questions on the opposite page . For each question 15 20,mark one

26、letter (A, B, C or D ) on your Answer Sheet for the answer you choose. Leaders have a key role to play in developing effective organisations. They set people in the right direction, gain commitment to achieving the organisations mission and motivate them to achieve their goals. As John Klotter has w

27、ritten: The direction-setting aspect of leadership does not produce concrete plans; it creates visions and strategies. These describe a business, technology or corporate culture in terms of what it should become over the long term and articulate a feasible way of achieving this goal.Visionary leader

28、s have the capacity or the gift to create or reorientate organizations towards success. In the words of Tom Peters: The vision and managers consistent, daily actions in support of it is the sea anchor, the basis for keeping people from running as the waves of change throw them to and fro. Visionary

29、leaders are people who see and do things diffenretly. They are often outsiders, recruited into an organization, or unconventional insiders.Lets take the example of Elwyn Jones. He was the personnel director of a large conglomerate in the food industry with over 80,000 employees. The firm had grown f

30、ast by acquisition and was highly decentralized. Staff were deliberately kept to a minimum at headquarters and Jones had only four executives responsible directly to him. He was, however, also responsible for the implementation of group personnel policies in each of the divisions and on these matter

31、s the divisional personnel directors were responsible to him.Jones was therefore not in a position to dictate to divisions what he wanted them to do. He could only influence them, and he felt that he had to get genuine acceptance for new policies before they could be introduced. Thus he had to consu

32、lt on any changes or innovations he wished to introduce and to seek co-operation on the testing of new ideas.With his headquarters staff, Jones adopted a highly informal approach. He gave them broad guidelines on how they should develop their ideas in the divisions but encouraged them to think the rigid structure of traditional meetings, he took the same approach with the divisional personnel directors and in this way the groups