湖北经济学院专升本市场营销专业资料.docx

1、湖北经济学院专升本市场营销专业资料2010年试题【英语：】众所周知，英语历来是专升本的重点，相对于部分同学而言更是难点，本人将自己新鲜经验拿来与各位分享，疏漏处请各位大虾补充之，予后人与方便PART1总体难度：介于三到四级之间PART2题型概括：阅读（20*2）40分 单选（30*1）30分 完型（10*1）10分 写作 20分PART3试卷特点：阅读重视基础，无偏难怪词，容易理解，单选多半语法，掺杂少量词汇辨析及短语和连词搭配，无冠词语法点（本人巨怕的，特此说明），完型感觉多为节选高考题目，我同学称做过原题，难度适中，写作多为热门话题 （The Advantages of Internet就

2、是今年的题目，不少于120个单词）PART4考试攻略：对于游戏而言，懂的攻略，往往事半功倍，考试也是如此，宝贵的时间用在刀刃上，方能游刃有余。 （一）阅读可参照四级，这样题源较广，虽然未达到四级难度，难的会了简单的就更不用说了，也可以扩大单词库，单选也用的上嘛 （二）单选参照指定教材，每张后面有语法讲解，100%做其配套练习册单选，熟悉题型，把握难度 （三）完型参照高考或四级即可，完型我没怎么练习，感觉做其他题型的过程也能够掌握做完形的知识点，这可能就是所谓的语感吧 （四）作文参照王长喜十二句作文法湖北经济学院专升本秘笈:英语考试我发现阅读里面有两篇貌似是四级或是六级的原题,我有印象;至于作文

3、,我考前把原来考六级用的作文模板看了看,结果发现考的题目和我看的那个资料上的一个topic是差不多的(就是谈internet的利弊),并且我发现去年的作文topic和我那个资料上的一个也是差不多的(success and failure),而单选和完形填空最好按高考的语法或指定教材的语法来复习(词汇最好把指定教材及四六级高频词汇背熟),这几点要是都做到了,我敢打包票,英语就没得问题了【管理学：】一 对号入座 二 判断 三 单选 四 多选 五 简单分析 六 绘图 七 案例6+10+17+20+20+12+15=100一、对号入座 6个、6分 【比较简单】给了6句话和6个选项，6句话是描述，6个选

4、项是理论名字，让你判断哪句话是哪个理论，对号入座选号考了，科学管理、行政组织理论、决策理论、双因素理论，还有不记得了二、判断题 10个、10分 【中等难度】题目我还记得一些，但是这样抠字眼的题目，如果我按回忆描述不当就可能造成偏差，所以还是算了吧三、单选 17个、17分 【难易兼有、易多】四、多选 20个、20分 【难易参半】单选、多选，有些是习题的原题。如果是考习题上的原题就是基础题，看懂书都会的；习题上没有的就是拔高题，会背书也不定会做，关键是你要理解课本讲的知识。五、简单分析题 5个、20分 【难易兼有、很灵活】简单分析题，并不是像课本后面的习题那样，明确的提出问题；而是给一个现象，或者

5、一句话什么的，让你说你的看法，让你讨论1、高层管理者对人力资源部提出要求，经过一段时间的努力为一些岗位提供合适的人才，请你评价此行为2、日常工作安排等等，属于哪种决策？新产品开发属于哪种决策？前者和后者的区别是什么？3、一位在政府职能部门工作多年的管理者被调去了科学研究所当所长，面对陌生的科学专业和资深的科研工作者，他感到很棘手，请你在给他些原则性的建议（这题我做得很没谱，不知道怎么做，读了很多遍，最后才写的，所以记得还蛮清楚的）4、5、有些研究者说“计划赶不上变化，所以制定计划一点用也没有”，你同意这一观点吗？述说你的看法六、绘图 2个、12分 【比较基础吧，关键是要理解和掌握相关知识，只会

6、背，不会用就不行】1、计划里的网络分析法，画图2分、计算结点时间2分、确定关键路线2分2、给几句话，让分析用怎样的组织结构比较适合，画出组织结构图3分、写出此类组织结构的优缺点3分七、案例分析MoMA博物馆扩建的案例，主要考决策的知识1、博物馆决策者做出的是什么类型的决策，说说你的判断理由2、文中提到的，决策者怎样运用了一下决策标准，最优决策标准、满意决策标准、合理决策标准3、文中有决策升级的现象吗？说说你从案例中学到了哪些道理2009年试题考试已经结束好几天了，成绩也已经出来了。本人很危险的被预录了。哈哈，感谢老天爷，今年考的人不是那么的多！趁着我还能记一点题型的情况下，把考试的内容给下届的

7、学弟学妹们参考一下！ 我们专业课考的是现代管理学，其中 一，名词解释（10） 1正式组织与非正式组织 2X理论与Y理论 3科学管理与管理科学 41.9型领导方式与9.1型领导方式 5.不好意思，忘了 二，判断题（10） 三，单项选择（15） 这个题目比较基础， 四，多项选择（20） 五，简答题（20） 1，古典管理思想到行为科学理论的主要进步是什么？ 2，创业型管理者与守业型管理者得区别有哪些？ 3，有人说好的领导在于给职工创造好的环境。你如何理解有效领导？ 4.有一个规模很大的企业，但是其产品分布广，部门分散，该企业应采取何种组织形式 5，忘了。 六绘图题（10）1.关于决策树的2.关于矩阵

8、制的 七案例分析题（15） 关于三九连锁的失败以上就是我还能记得的题目了，汗，时间长了都忘了，希望还是能有帮助！2008年英语专升本预测试题(第二部分). Reading Comprehension (60 points)Directions:There are four reading passages in this part Each passage is followed by five questions. For each question there are four suggested answers marked A, B, C and D. Choose one best

9、answer and blacken the corresponding letter on the Answer Sheet.Passage OneResearchers have found that REM (rapid eye movement) sleep is important to human beings. This type of sleep generally occurs four or five times during one night of sleep lasting five minutes to forty minutes for each occurren

10、ce. The deeper a persons sleep becomes, the longer the periods of rapid eye movement.There are physical charges in the body to show that a person has changed from NREM (non-rapid eye movement) to REM sleep. Breathing becomes faster, the heart rate increases, and, as the name implies, the eyes begin

11、to move quickly.Accompanying these physical changes in the body is a very important characteristic of REM sleep. It is during REM sleep that a person dreams.61. According to the passage, how often does REM sleep occur in one night?A. Once B. Twice C. Four of five times D. Forty times正确答案是:C您的答案是:-62

12、. The word “deeper” in paragraph 1 is closest in meaning to which of the following?A. heavier. B. louder. C. stronger. D. happier.正确答案是:A您的答案是:-63. Which of the following shows that a person is NOT dreaming in his sleep?A. His eyes begin to move. B. His breathing becomes faster.C. His heart rate inc

13、reases. D. His eyes stop moving.正确答案是:C您的答案是:-64. The subject of this passage is _.A. why people sleep B. the human need for REM sleepC. the characteristic of REM sleep D. physical changes in the human body正确答案是您的答案是:-65. Which of the following is the best title of the article?A. REM Sleep B. Two Ty

14、pes of Sleep C. Sleepers D. What Happens to Sleepers正确答案是:A您的答案是:-Passage TwoThe Mother Goose Stories, so well known to children all over the word, are commonly said to have been written by a little old woman for her grandchildren. According to some people, she lived in Boston, and her real name was

15、 Elizabeth Vergoose. Her son-in-law, a printer named Thomas Fleet, was supposed to have published the famous stories and poems for small children in 1719. However, no copy of this book has ever been found, and most scholars doubt the truth of this storyand doubt, moreover, that Mother Goose was ever

16、 a real person. They point out that the name is a direct translation of the French “Mere I Oye.” In 1697 the Frenchman Charles Perrault published the first book in which this name was used. The collection contains eight tales, including “Sleeping Beauty,” “Cinderella,” and “Puss in Boots.” But Perra

17、ult did not originate these stories; they were already quite popular in his day, and he only collected them.66. What is suppssed to have happened in 1719?A. Elizabeth Vergoose wrote the first Mother Goose Stories.B. Thomas Fleet published the Mother Goose Stories.C. The Mother Goose Stories were tra

18、nslated into French.D. Charles Perrault published the first Mother Goose Stories.正确答案是:B您的答案是:-67. Most scholars consider Mother Goose to be _.A. a real person B. a book written by a little old womanC. a collection by Elizabeth Vergoose D. a translation from French正确答案是 您的答案是:-68. When Perrault publ

19、ished the first book in 1679, _.A. no story of the book had been known to peopleB. some stories of the book were already well knownC. few people were interested in the stories of the bookD. stories like “Sleeping Beauty” and “Cinderella” became popular正确答案是:B您的答案是:-69. The name used in the first boo

20、k published in 1679 is supposed to have been _.A. Mother Goose B. Mere I Oye C. Elizabeth Vergoose D. Charles Perrault正确答案是:B您的答案是:-70. On the basis of this passage, what may be concluded about the real origin of stories “Sleeping Beauty” and “Cinderella”?A. They were invented by Elizabeth Vergoose.

21、B. They were invented by Thomas Fleet.C. They were invented by Charles Perrault.D. Their writers are unknown.正确答案是您的答案是:-Passage ThreeBanks are not ordinarily prepared to pay out all accounts; they rely on depositors (储户) not to demand payment all at the same time. If depositors should come to fear

22、that a bank is not safe, that it cannot pay off all its depositors, then that fear might cause all the depositors to appear on the same day. If they did, the bank could not pay all accounts. However, if they did not all appear at once, then there would always be enough money to pay those who wanted

23、their money when they wanted it. Mrs. Elsie Vaught has told us of a terrifying bank run that she experienced. One day in December of 1925 several banks failed to open in a city where Mrs. Vaught lived. The other banks expected a run the next day, and so the officers of the bank in which Mrs Vaught w

24、orked as a teller had enough money on hand to pay off their depositors. The officers simply told the tellers to pay on demand. The next morning a crowd gathered in the bank and on the sidewalk outside. The length of the line made many think that the bank could not possibly pay off everyone. People b

25、egan to push and then to fight for places near the tellers windows, The power of the panic atmosphere was such that two tellers, though they knew that the bank was quite all right and could pay all depositors, drew their own money from the bank. Mrs Vaught says that she had difficulty keeping hersel

26、f from doing the same.71. A bank run happens when _.A. a bank is closed for one or more daysB. too many depositors try to draw out their money at one timeC. there is not enough money to pay all its depositors at one timeD. tellers of a bank take their own money from the bank正确答案是:B您的答案是:-72. The tel

27、lers in Mrs. Vaughts bank were told to _.A. explain why they could not pay out all accountsB. pay out accounts as requestedC. make the depositors believe that the bank was standD. pay out money as slowly as possible正确答案是:B您的答案是:-73. The main cause of a bank run is _.A. loss of confidence B. lack of

28、moneyC. crowds of people D. inexperienced tellers正确答案是:B您的答案是:-74. Which of the following did Mrs. Vaught say?A. She know that the bank was not sound.B. She feared that too many depositors drawing their money would close the bank.C. She was not able to draw out her money.D. She was tempted to draw out her money.正确答案是您的答案是:-75. According to the passage, the actions of the depositors of Mrs. Vaughts