大学商英教案.docx

1、大学商英教案商务英语教案Chapter 1 International Business EnglishI. Suggested Teaching PlanObjectivesStudents will be able to:1. understand the key idea of the international business (business, international business, the scope of international business activities, international risk, international business law,

2、 commercial credit, management of international business and brief introduction to WTO) ;2. master some basic terms of international business English(economic surplus, portfolio, parent company, turnkey project, collection, weight memo, T/T, D/D, etc.); 3. conduct a series of reading, listening, spe

3、aking and writing activities related to the theme of the unit;4. complete all the relative exercises in this unit collaboratively with other peers.Time allotment1st period pre-reading activities (familiarizing new words, warming-up questions and background information)2nd period while reading (highl

4、ights of the text)3rd period highlights of the text4th period after-reading activitiesII. Teaching Method(s)1. ppt or2. teacher gives lecture mainly or3. students read, teacher asks questions with detailed explanation or4. ask students to do ppt for presentationIII. Explanatory Notes on Technical Te

5、rms1. economic surplusprofit or the money that remains after all the expenses are paid.2Portfoliothe list of shares in business owned by a person or a company; holdings in the form of stocks, bonds or other securities.3a parent companyholding company.4turnkey projecta project undertaken by a contrac

6、tor.5expropriationtaking away (property) or dispossessing (sb. from an estate, etc.).6collectionobtaining payment of a debt, e.g. a bill, cheque, etc.7. correspondent banka bank that has regular business with another bank or company in a distance place(esp. in a foreign country).8. insurance policya

7、 document issued by the insurer, setting out the exact terms and conditions of an insurance transaction.9. insurance certificatea simplified insurance policy.10. weight memo(note)a note made out by a seller and used to indicate the net and gross weights of each package.IV. Detailed readingPre-readin

8、g tasksWarming-up questions1. How much do you know about international business?2. Can you say something about the basic purpose of business activities?3. Do you know what features does international business deal with?Contents1. What is Business? Traditionally, exchange or trade for things people w

9、anted or needed Technically, the production, distribution, and sale of goods and service for a profit The primary goal of business activities is creating profit or economic surplus2. What is International Business? As a field of management training, it deals with the special features of business act

10、ivities that cross national boundaries including movements of goods, services, capital, or personnel; transfers of technology, information, or data, or even the supervision of employees. The international business field encompasses international transactions in commodities, international transfers o

11、f intangibles such as technology and data, and the performance of international services such as banking and transportation. It gives special attention to the multinational enterprises _ an enterprise based in one country and operating in one or more other countries_ and the full methods open to suc

12、h enterprises for doing business internationally.3. The Scope of International Business Activities Physical goodsproducts from mining, petroleum, agriculture and manufacturing activities Transactions in service construction, hotel, tourism, business consulting, and retailing and wholesaling, transpo

13、rtation Financial areas commercial and investment banking, securities, and insurance Communication mediaradio, television, telegraph, telephone, magazines, books, newspapers, news services, networks and movies. * foreign direct investmentinvestment that give the investor effective control and are ac

14、companied by managerial participation.* portfolio(有价证券) investment for the sake of obtaining investment income or capital gains rather than entrepreneurial income.*different ways of financing in foreign direct investment not through capital movement abroad, but by borrowing locally, reinvesting fore

15、ign earnings, by the sale to the foreign affiliate of non-financial assets such as technology, or through funds generated by licensing fees and payments for management services to the parent company. * direct investment includes whole ownership and a joint venture with one or more partners, who may

16、be private firms or governments in the host country or other international firms of different nationalities.4. International Risk Include financial, political, regulatory, and tax risks Financial risk elements involve balance-of-payments considerations, varying exchange rates, differential inflation

17、 trends among countries, and divergent interest rates. Political risks include the risk of expropriation and other adversary national policies. regulatory risks arise from different legal systems, overlapping jurisdictions, and dissimilar policies that influence business practices and the applicatio

18、n of antitrust law. In the tax field, unforeseen changes in fiscal policies and the uncertainty of application of tax laws.5. On International Business Law The movement of people _ visa, work permit, employment agreement, and employment termination clauses The movement of goods_ tax, antitrust, pack

19、aging and advertising Transfers of information _ patent and trademark Domestic laws of the home and host states, trade rules of regional groups(EU, WTO), and multilateral and bilateral treaties between the home and host states6. Commercial Credit Credit _ means who takes the responsibility of paying

20、 money and surrendering the shipping documents which represent the title to the goods in handing over the transacted goods and paying the above said money. A. Commercial credit_ remittance (汇付)and collection (托收)，the buyer is responsible to make payment, the seller to surrender documents.B. bankers

21、credit _ letter of credit (L/C信用证)， the banker is responsible to pay money and tender documents on behalf of both parties. The buyer can adopt three different ways of remittance when he sends the money to the seller through a bank:1）Mail Transfer (M/T信汇) The buyer gives money to his local bank. The

22、local bank issues a trust deed for payment(付款委托书), then sends it to a correspondent bank at the sellers end by means of mail and entrusts him to pay the money to the seller.2）Telegraphic Transfer (T/T电汇)At the request of the buyer, the local bank sends a trust deed for payment by cable directly to a

23、 correspondent bank at the sellers end and entrust him to pay money to the seller.This method is quicker than mail transfer. The seller can receive the money at an early date. But the buyer has to bear more expenses.3）Demand Draft (D/D票汇)The buyer buys a bank draft (汇票)from his local bank and sends

24、it by mail to the seller. On the basis of the above bank draft, the seller or his appointed person takes the money from the relative bank in his place. Collection (托收)The seller issues a draft, to which the shipping documents are attached, forwards the draft to a bank in his place (i.e., the remitti

25、ng bank托收银行或受托银行), makes an application for collection and entrusts the remitting bank to collect the purchase price from the buyer through its correspondent bank abroad (i.e., the collecting bank代收银行).Because the remitting bank instructs the collecting bank not to part the documents with the latter

26、 until the draft is accepted or paid(承兑或支付), the buyers lack of commercial integrity is guarded against. D/P _ documents against payment (付款交单)The exporter is to ship the goods ordered and deliver the relative shipping documents to the buyer abroad thorough the remitting bank and the collecting bank

27、 with instructions not to release the documents to the buyer until the payment for the goods is made. Why cannot the buyer directly send cash or bankers draft with his order to the seller?1) the buyers capital will be tied up from the time of remitting it until the goods arrive and are sold, especia

28、lly in cases where the goods ordered can only be shipped by the seller months or years after placing the order.2) The seller may be unknown to the buyer, and his commercial integrity may be questionable. Insurance policy (保险单) a document issued by the insurer, setting out the exact terms and conditi

29、ons of an insurance transaction _ the name of the insured, the name of commodity insured, the amount insured, the name of the carrying vessel, the precise risks covered, the period of cover, and any exceptions there may be. It is also a written contract of insurance between the insurance company and

30、 the insured. Insurance certificate(保险凭证) is a simplified insurance policy. It has the necessary items of an insurance policy, but it doesnt set out the rights and duties of the insurer and the insured, which are subject to the detailed insurance clauses of a formal insurance policy. In insurance ce

31、rtificate has the same effect as an insurance policy. Weight memo(重量单) _ is made out by a seller when a sale is affected in foreign trade, indicating the net and gross weights of each package, which enables the consignee or the customs office to check the goods. Packing list(装箱单) is made out by a se

32、ller when a sale is affected in foreign trade, indicating the name of the goods, the net weight, the gross weight and complete inner packing specifications and contents of each package. It enables the consignee to declare the goods at the customs office, distinguish and check the goods when they arrive at the port of destinations.7. On Management of International Businesses Regardless of the specific job, most managers perform