市场营销英语常用词汇.docx

1、市场营销英语常用词汇市场营销英语常用词汇Aabstractorexecutivesummary报告摘要或结语acknowledgmentresponse感知性反响actionclose 鼓励行动性结尾activelistening 积极地倾听activeverb 主动式的动词adjustment 调整alliteration 头韵allness 误以为全面alternatingpattern 交替方式AMSSimplifiedformat 行政管理协会简化式格式analyticalreport 分析性报告annualreport 年度报告argument 论点assumption 假设Bbar

2、graph 条状图behavioralinterviews 行为式面试bias-freelanguage 非歧视性语言bibliography 参考书目blindads 没有公司名称的盲目广告blindcopies 盲目抄送副本blindering 丧失方向性blockformat 齐头式blocking 阻碍bodylanguage 身体语言body主体；正文boilerplate 引用boxhead 表头栏brainstorming 头脑风暴法branchingquestion 分叉式问题bridge 过渡buffer委婉语buildinggoodwill 树立良好的信誉bullets 工

3、程符号或编号businessslang 商业俚语businessese 商业行话buyingtimewithlimitedagreement在有限制协议下的购置时间bypassing旁路；错误传达CcableTV有线电视Cadillac凯迪拉克CampbellsSoup金宝汤业公司capitalgains资本收益capitalinvestedinproduct产品投入资本Carnival嘉年华cashcows现金牛类cashdiscounts现金折扣cataloguesales目录销售categorizationofperception感知分类categorization分门别类Caterpi

4、llarTractor卡特皮勒公司CathayAirlines国泰航空公司CBSRecords唱片公司CBS哥伦比亚播送公司centralization集中化chameleons/followers变色龙/跟随者channelalternatives可选择的营销渠道channelconflicts渠道冲突channeldecisions渠道决策channelfunctions渠道功能channelinstitutions渠道组织结构channelmanagement渠道管理channelobjectives渠道目标channelofdistribution分销渠道channelpower渠道权

5、力channel-controlstrategies渠道控制战略channel-designdecisions渠道设计决策channel-managementdecisions渠道管理决策channelsofcommunication传播渠道CharlesSnow查尔斯斯诺Cherokee切诺基chevrolet雪佛莱choicecriteria选择标准ChristianDior克里斯汀迪奥世界著名时装品牌Chrysler克莱斯勒CitiCorp花旗银行closingasale结束销售clothingretailers服装零售商CNN美国有线新闻网co-branding联合品牌codeofet

6、hics职业道德标准coercivepower强制权cognitivedissonance认识的不协调Colgate-Palmolive高露洁collectionofdata数据收集collection收款co-marketingalliances联合营销联盟combinationcompensationplan结合式薪酬方案Comdex 计算机展销会commercialization 商业化commitment 承诺communicationchannels 传播渠道communicationprocess 传播过程communication 信息交流/沟通communicationsmed

7、ia 传播媒体companypersonnel 公司员工Compaq 康柏comparativeadvertisements 比拟广告comparisonofbrands 品牌比拟compensationdeals 补偿处理compensationplan 酬金方案compensation/rewards酬金/奖励compensatory补偿性的competitionandindustryevolution竞争和行业演变competition-orientatedpricing竞争导向定价法competitiveadvantage竞争优势competitive(supply-side)evol

8、ution竞争供方演变competitivefactors竞争因素competitiveintelligence竞争情报/信息competitiveparitypromotionbudgeting竞争均势促销预算法competitivestrategy竞争战略competitivestrength竞争优势/能力competitoranalysis竞争者分析complainthandling投诉处理componentmaterialsandpartsmarkets组成材料和零部件市场computerizedordering计算机化的订购conclusiveresearch确定性研究conditi

9、onsofdemand需求情况conflictandresolutionstrategies冲突和解决战略conformancetospecifications与规格一致conformance一致性confrontationstrategy对抗战略conjointmeasurement联合测度法conjunctivemodel联合模型consumerdecision-making消费者购置决策consumergoodschannels消费品分销渠道ConsumerGoodsPricingAct,USA美国消费品定价法案consumergoods消费品consumermarkets消费品市场co

10、nsumerneeds消费者需求consumerpackaged-goodsfirms消费者包装食品公司consumerpromotion消费者促销consumertests消费者测试consumer/householdmarket消费者/家庭市场consumersperceptions消费者感知consumption消费contests 竞赛contingencyplanning 权变方案contractconstruction契约建筑业contractmanufacturing契约制造业contraction/strategicwithdrawalstrategy收缩/战略性撤退战略con

11、tractualentrymodes契约式进入模式contractualverticalmarketingsystems合约式垂直营销系统contributionmarginanalysis边际奉献奉献毛利分析contributrionmargin边际奉献controlstrategies控制战略conveniencefoodstores便利食品商店conveniencegoods便利品convenience效劳的便利性CoolWhip清凉维普co-operativeadvertising合作性广告co-ordinationandconflictresolution协调与冲突解决co-prod

12、uction合作生产corebenefitproposition(CBP)核心利益方案/提议corollary-datamethod推定数据法corporateHQ公司总部corporatescope公司经营范围corporatestrategy公司战略corporateverticalmarketingsystems公司式垂直营销系统corporate/institutionaladvertising团体/社会公共机构广告correctiveaction矫正行动costanalysis本钱分析costeffectiveness本钱有效性costleadershipstrategy本钱领先战略

13、costofcapital资本本钱costofgoodssold(COGS)产品销售本钱costreductions降低本钱产品cost-and-volumerelationship本钱-数量关系cost-orientedpricing本钱导向定价法cost-plus/mark-uppricing本钱加成/溢价定价法costsandbenefitsofmarketingfunctions营销职能的本钱和效益costsofcompetitors竞争者本钱costsofdistribution分销本钱countertrade 对等贸易coupons 优惠券courtesy礼貌coverageofg

14、eographicmarket地域性市场的范围coverageofrelevantretailers相关零售商的销售范围credibility信誉creditterms信贷条款criticalassumptions关键假设cross-elasticity交叉弹性customarypricing习惯性定价法customeranalysis顾客分析customercontact顾客接触customerdemand顾客需求customerintimacy顾客亲密度customerloyalty顾客忠诚度customerneed 顾客需要customerorganizationofsalesforce

15、按客户组织销售队伍customerretention顾客维系/保存customersatisfaction顾客满意度customersegmentpricing 顾客细分市场定价customerservice 顾客效劳customer-orientedpricing 顾客导向定价法customersperception 顾客感知customerspreferences 顾客偏好customerspricesensitivity 顾客的价格敏感度customizing 定制Ddatacollection 数据收集dataconfidentiality 数据保密dataresearch 数据研究d

16、atasources 数据来源dealers 经销商deceptiveadvertisements 欺骗性广告deciders 决策者decliningmarkets 衰退市场decoding 解码defectrate 缺陷率defenderstrategy 防御型战略defensivenew-productdevelopmentstrategy 防御性新产品开发战略defensivepositioning防御性定位deliverytime交付时间delivery配送DellComputers戴尔计算机公司DeltaAirlines三角洲航空公司demandcharacteristics需求特

17、征demandcurve需求曲线demand-orientedpricing需求导向定价法demographicenvironment人口统计环境departmentstores百货商店dependability可靠性deregulation放松管制deriveddemand衍生需求descriptiveresearch描述性研究designdecisions设计决策desiredpercentagemark-uponretail预期零售利润率desiredpercentagereturn预期回报率determinantattributes关键属性determinants决定因素differe

18、ntresponses差异反响differentiateddefenderstrategy差异化防御战略differentiatedmarketing差异化营销differentiationovertime不同时间的差异differentiationstrategy差异化战略differentiation差异化diffusionofinnovationtheory创新扩散理论dimension因素dimensionsofquality质量维度directcostingprofitabilityanalysis直接本钱盈利性分析directmail直接邮寄directmarketingviaad

19、vertisingmedia通过广告媒体的直接营销directmarketing直接营销directproductprofitability(DPP)直接产品盈利性/利润率directselling直销discountrate贴现率discountstores折扣商店discount折扣discount/premiumpricepolicies折扣/溢价策略discriminantanalysis差异分析法discriminatoryadjustments歧视价风格整discriminatorypricingadjustments歧视定价调整disjunctivemodel别离模型displa

20、yspace陈列空间disposableincome可支配收入dissonance-attributionhierarchy不和谐-归属层次结构distributionchanneldesigns分销渠道设计distributionchannelobjectives分销渠道的目标distributionchannel分销渠道distributiondecisions分销决策distributionpolicies分销策略distribution分销distributor/store(privatelables)brands 分销商/私有品牌distributors 分销商diversifica

21、tion 多元化divest撤退divest出让divestmentorliquidation 收回投资或清算dividend 红利dogs瘦狗类domestictargetmarketingstrategies 国内目标市场定位的营销战略droppingproducts 放弃产品drycleaning 干洗dual/twochanneldistributionsystems 双重分销系统duplication 媒体重复DuPont 杜邦公司durability 耐用性Eearlyvslateadoptionearningspershare早期采购与后期采购每股收益economicandtec

22、hnologicalfactors 经济技术因素economicpower 经济权economiesofscale 规模经济educationservices 教育效劳effectiveness 有效性efficiency 效率Electrolux 伊莱克斯emergencygoods 急需品EmersonElectric 爱默生电气emotionalappeals 情感诉求empathy 移情作用empiricalevidence 经验性实例empowerment授权encoding编码enduse最终使用endorsement赞同engineering产品工程设计entrepreneuri

23、alstrategy企业家战略entrystrategies进入战略environmentandpackagingdisposal环境与包装处理environmentfactors环境因素environmentalscanning环境扫描/分析environmentalstrategy环境战略establishment机构ethicalaudit公司伦理审计ethicsofmarketing营销伦理道德ethniccomposition种族构成EuropeanCommunity欧共体evaluationandrewardsystems评估与奖励体系evaluationandselectiono

24、fsupplier评估和选择供给商evaluationofalternatives评估替代品/各种选择evaluationofbrands品牌评估eventsponsorship事件赞助event活动everydaylow-price(EDLP)天天低价evokedset引发的组合evolutionofmarket市场演变exchange交换exclusivedealing独家销售exclusivedistribution独家分销executivesummary执行摘要exhibitionmedia展示广告媒体existingmarket现有市场exitbarriers退出壁垒expansio

25、npath扩张途径expectationmeasures顾客预期测度expectationsofcustomers顾客期望expectedunitsales预计产量expectedvalue期望价值experiencecurve经验曲线experimentalresearch实验性研究expertpower专长权exploratoryresearch探索性研究exportagents出口代理商exportjobbers出口批发商exportmanagementcompany出口管理公司exportmerchants出口贸易商export出口exporting出口商品extendedusestr

26、ategy扩大使用战略extendingvolumegrowth扩大市场份额externaldatasources外部数据来源externalenvironment外部环境extrapolationofpastsalestrends过去销售趋势推测法Ffacilitatingagencies 辅助/中介机构factoranalysisfads时尚familybrandingfamilylifecyclefamilystructure因素分析法家族品牌家庭生命周期家庭结构farmproducts农产品fast-movingconsumergoods(FMCG)快速变动的消费品fearappeal

27、s恐惧/顾虑诉求features特征FederalDepartmentStores联邦百货商店FederalTradeCodeFTC)联邦贸易法案FedEx(FederalExpress)联邦快递feedbackdata反响数据fieldtestmarketing实地市场测试financing融资fisheries渔业fitandfinish结实度与外观fixedcosts固定本钱fixedsalary固定工资flankerstrategy侧翼进攻战略flanker/fightingbrand战斗品牌flankingandencirclementstrategies侧翼进攻与围堵战略flatorganizationalstructure扁平的组织结构FOBoriginpricingFOB产地定价法focusstrategy集中战略