4套衡水卷普通高等学校招生全国统一考试英语模拟试题及答案.docx

1、4套衡水卷普通高等学校招生全国统一考试英语模拟试题及答案【4套衡水卷】2016年普通高等学校招生全国统一考试英语模拟试题及答案衡水卷 2016好题精选模拟卷一第I卷第二部分 阅读理解（共两节，满分40分）第一节 （共15题；每题2分，满分30分）阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。AThis story took place a long time ago. But it has been repeated time and time again. Everyone is moved by the true story. An old man was knoc

2、ked down by a car and was taken to hospital. He was badly hurt, and during his few returns to consciousness, he repeatedly called for his son. None knew where his son was. A dirty letter was found in his pockets. The nurse learned that his son was a solider inNorth Carolina. The hospital called the

3、Red Cross offices to find the young man. The young solider was rushed to the airport in time to catch the plane.It was evening when the young solider walked into the hospital. A nurse took him into the bedsides of the old man. “Your son is here,” she said to the man. She had to repeat the words seve

4、ral times before the old mans eyes opened. He dimly saw the young man and got great comfort. He reached out his hand. The young solider held the old mans hand and offered words of hope.All through the night the young solider sat besides the bed. The nurse offered to watch instead of him for a while.

5、 He refused. At dawn the old man died. The nurse started to comfort him but the solider asked her, “Who was that old man?” “He was your father,” she answered. “No, he wasnt. I never saw him before.”“I knew right away there was a mistake, but I also knew he needed his son, and his son just wasnt here

6、. I realized I was needed. So I stayed.”21. What is true about the old man?A. He was seriously injured and would die soon.B. He knew quite well what had happened to him.C. He once and again wanted to call his son. D. He was knocked dead near a hospital.22. How did people get to know something about

7、his son?A. They guessed from the old mans anxious expression on the face.B. They found him from the address on the letter.C. They found someone who knew the father and son.D. They asked for the help from the Red Cross.23. When the old man and the young man met, _.A. the old man wished the young man

8、good luck in the futureB. the young man said something to comfort the old manC. the doctors and nurses felt it hopeful to save the old manD. they both recognized each other at once24. We know from this passage_.A. the Red Cross is something for people to find personsB. the young man knew he was wron

9、gly called when he got on the planeC. the hospital had meant to save the old man with the young mans coming but failedD. the young man might have the same name as the old mans sonBChief Executive Office Lahore Stock ExchangeLahore Stock Exchange(LSE) is the 2nd largest exchange of the country with a

10、 workforce of almost 150 employees. The Exchanges of Pakistan are currently understanding a major reform program involving demutualization(使成为股东制) in order to develop the capital markets further. We seek a dynamic, forward-thinking Chief Executive with ability to provide strong leadership and effect

11、ive management to deliver its organizational goals and strategic plan. The successful candidate should have the business both pre and post demutualization with a proven record.The candidate should have minimum of 7 years of experience along with a business related degree or other professional qualif

12、ications. However, a strong record of achievement, excellent communication and team beam building skill are equally important. International qualifications/experience will be an added advantage together with the knowledge of the local corporate environment. Compensationpackage will be highly attract

13、ive and match the position. If you are interested in a strategic leadership role and be part of an organization to make a difference, please write to: Head of Human Resources, Lahore Stock Exchange(Guarantee) Ltd. 19 Knayaban-e-Aiwan-Iqbal,Lahore,Pakistan, together with your Curriculum Vitae and lat

14、est passport sized photograph.25. What is not true about LSE?A. Its Lahore Stock Exchange.B. Its one of the largest exchanges inPakistan.C. Its developingPakistans capital city.D. Its located in Knayban-e-AiwanIqbal,Lahore,Pakistan.26. What is wanted according to this advertisement?A. Lahore Stock E

15、xchangeB. A Chief ExecutiveC. Head of Human ResourcesD. A candidate27. What does the underlined word compensation probably mean?A. SalaryB. JobC. Working conditionsD. FoodCMedia Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must sele

16、ct the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advert

17、ising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, the

18、y want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Televisions influence on advertising is fourfold. First, narrowcasting means that televisi

19、on channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they hav

20、e been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more

21、control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a nat

22、ional audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and prov

23、ide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of lo

24、yalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means

25、advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the

26、 evening hours.Two major changessatellite and Internet radiowill force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they could receive in the past. As a result, radio will increasingly attract tar

27、get audiences who live many miles apart.MagazinesNewsweeklies, womens titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as netw

28、ork television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazines other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertiser usin

29、g the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines w

30、ill maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers tod

31、ay do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed th

32、e nature of the billboard business, making it a more effective medium than in the past.Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they.Can change their messages more quickly.InternetAs consumers become more comfortable with