1、ProjectProposal项目建议书英文模板可编辑Project_Proposal_项目建议书_英文_模板 Proposal for Junior Achievement Project Yanqin Fu Xiaoping Hu South Westfalia University of Applied ScienceTable of ContentsExecutive Summary 1Statement of Need 2Project Description 4Project Evaluation 7Budget 8Organization Profile 12Timeline 1
2、3Conclusion 14Appendices 15Executive SummaryWith the fast growth of college graduate population, it is more and more difficult for students to find a jobUnder this circumstance, setting up new businesses is becoming an effective way out. The government of China is laying great effort to encourage st
3、udents to start up businesses. “Booming private capital is key to overall economic development”, says Prime Ministry Wen Jiabao. However, the lack of knowledge and experience is setting obstacles for the students. Therefore, we need urgently to strengthen students ability in doing business. This pro
4、posal aims at introducing how the organization “Brilliant” plans to carry out the project of fostering entrepreneurship of college students in Hangzhou, and asking for a fund of 833,000 yuan to support the project.Statement of NeedAccording to the Ministry of the Human Resource and Social Security o
5、f Peoples Republic of China, the number of graduate students reached 6.99 million in 2013. It is the greatest number of students ever since China was founded. However, as the economic growth rate slows down, the increase in the number of jobs falls short of the increase in the number of graduate stu
6、dents. According to a survey conducted to 500 companies in February, the expected recruitment rate would drop by 15% in 2013. That means, the graduate students are facing a tougher employment environment and the society is facing more unemployment problems and other related economic and social probl
7、ems. Hangzhou, as one of the First-tier cities, with 446.7 thousand college students, is undoubtedly facing the same problems tooHangzhou has a GDP of 701.9 billion in 2011, and the annual economic growth rate has been above 10% since 2003. Although the government in Hangzhou has been encouraging gr
8、aduate students to become entrepreneurs, the confidence index in setting up businesses is falling in the recent years and reached the lowest point of 80.11 in 2012. According to statistics, 1/3 of the graduates who started their own business three years ago gave up their business. One of the biggest
9、 reasons is that the graduate students lack ability and experience in running businesses. As a result, many graduate students have to take jobs with lower wages or longer working hours or simply become unemployed. The employment report of Chinese graduates showed that about 14% of graduate students
10、are underemployed. Underemployment is defined by International Labor Organization an underutilization of the productive capacity of the employed population. Underemployment has significant impact on the society. It is associated with many of the same consequences that come with unemployment such as
11、decreased national productivity, heavier social burdens, increased risk of depression and stress, lower self-esteem and low subjective well-being American Psychological Association.Statistics also show that the job satisfaction degree was not high for graduates. Its only 35% for those who graduated
12、in 2008 and have been in the work force for 3 years, 47% for those who graduated in 2011 and have been in the work force for half a year. Low job satisfaction could lead to poor work performance, higher employee turnover rates and higher stress.Therefore, it is urgent that students be equipped with
13、skills and experience to start up businesses. It is the requirement of the economic development in Hangzhou today and in the future. Setting up businesses not only helps graduates themselves to find a job, it also creates jobs for others and promotes economic growth. Statistics show that Chinas smal
14、l and medium-sized enterprises account for 99.9% of the total enterprises. And they provide over 84% of the jobs, 71% of sales revenue, 50% of the tax revenue, 66% of invention patents, 82% of the new product research and development, 68% of foreign trade exports. Therefore, setting up businesses is
15、 an effective and productive way to solve the problems of unemployment and underemployment. The following section will offer more detailed description about the project.Project DescriptionGoal: To foster entrepreneurship of the college graduates in Hangzhou who want to set up businessesObjective:-To
16、 establish centers in each Higher Education Zone in Hangzhou to carry out the program.-To provide practical business knowledge, skills and experience to college graduates in Hangzhou who want to start up businesses through trainings and internships within 6 months. And therefore, improve the probabi
17、lity of success in running businesses-To help solve the unemployment and underemployment problems in Hangzhou, and to help improve the economic performance.-To promote innovation and enrich the diversity of the marketPlans of ActionEstablish centers in each Higher Education Zone in HangzhouThere are
18、 4 main Higher Education Zones in Hangzhou, Xiaoheshan Higher Education Zone, Xiasha Higher Education zone, Binjiang Higher Education Zone and Zijingang Higher education zone. Brilliant plans to build one center in each of the Higher Education Zone. And the main center will be in the largest Higher
19、Education Zone, Xiasha Higher Education Zone. The centers will be used mainly for offices to do administrative works. Classrooms and equipment are saved as these resources are available in schools.TrainingBrilliant will provide training each week on Saturday. The training will provide different kind
20、s of lectures, for example, management skills, communicating skills, leadership building and so on. Besides, Brilliant will also hold conferences and seminars and invite people from different professional field such as successful entrepreneurs to give speeches and offer advice. In this way, students
21、 could solve the questions about running businesses and gain more experience from these peopleInternshipsBrilliant will also provide students with various internship opportunities. Brilliant will cooperate with different kinds of companies so that the students have more alternatives to choose from.
22、For example, state-owned enterprises, Collective enterprises and small and medium sized enterprises. The internship will run from 3 weeks to 3 months, depending on the companies students are choosing PublicityFor publicity, Brilliant will firstly build a website where students could sign in and lear
23、n about latest information. Campus conferences and lectures will also provide publicity. Brilliant will hold competitions each semester to encourage students to carry out their ideas as well as to publicize ourselves. Each month, Brilliant will publish some magazines and handouts and distribute to s
24、tudents for free, which is also a way for students to become familiar with the organization.StaffThe program will be managed by project coordinators Rainie Hu and Lisa Fu. And additionally, Brilliant needs 1 secretary at each center, 1 web designer and 1 accountant, which add up to 8 personsSummaryD
25、uring the first three months, Brilliant will recruit employees and negotiate with the universities and companies for possible cooperation. Meanwhile, our website will be open for students to sign in. Then, students will be offered with lectures and speeches of different subjects. After that, student
26、s will be sent on internship.In order to put this project into action, we need 833,000 Yuan. It will be used for renting centers, paying for the publicity, the training and the employees and so on. Detailed information will be included in the budget section of this proposal. The following section wi
27、ll describe how the project will be evaluated.Project EvaluationIn order to assess the effectiveness of the project, Brilliant will survey students during and after the semester. After the first month, Brilliant will find out how many students signed in by checking our website system. During the fir
28、st three months of training, Brilliant will constantly evaluate students attendance for the lectures. After that, Brilliant will investigate how many students take the internships and how they find the lectures and internships. This also helps to identify the achievements and areas for improvement o
29、f our organization. Further investigation will be carried out after one year, aiming to find out how many students actually set up their businesses and how the businesses run.Brilliant will carry out the evaluation by doing surveys and interviews. Besides, Brilliant will also collect feedbacks from
30、internship companies. Our website system and our faculty will help to assess students improvement and levels of participation. Also, students are required to write reports after the internship. The lecturers will evaluate the reports to determine if the organization has reached its goals.BudgetBrill
31、iant also did a careful calculation about the budget. The fund will be spent on personnel, offices and equipments, advertising, travel cost and miscellaneous expenses. We got a final amount of 833,000 yuan. The following statement shows the detailed information about the budget PersonnelThe monthly
32、salaries for the accountant, the web designer and the coordinators add up to 28000 Yuan. These individuals will be employed on a full-time basis. The coordinator will be responsible for negotiating with companies and school for possible cooperation and supervising how the project works out. The organization will spend 18,000 Yuan per month for 6 lecturers and 6,000 Yuan for professors and businessmen who are invited for speeches and conferences. The lectures will be carried out once a week while the conferences and speeches will be held once a month.Offices and equipments The organiz
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