最新HND 大综合1 GU1答案.docx

1、最新HND 大综合1 GU1答案Section1 Question 1:Part AGiven the competitive nature of the mobile telecommunications market analyse the likely advantages and disadvantages to Opal of establishing a partnership agreement with another company.12Advantages:Firstly, the partnership agreements can provide Opal with t

2、echnology assistance. It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnership not only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local fi

3、rms well-reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk.Disadvantages:As fo

4、r the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opals competitive advantages. Secondly, in a partnership with others, the control power of Opals own company might be distributed because of the consideration

5、 of other partners benefits. Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART BIdentify and justify possible options the senior management may have which will enable Opal to maintain its current levels of success and profit

6、ability. 8Firstly, since Chinese market has enormous potential, Opal needs continue to invest in Chinese market to gain more market shares for its expansion. Secondly, Opal can sign the partnership agreements with more companies, to gain more comprehensive market information and share the technology

7、 and develop new products. Thirdly, in order to maintain the characteristics and good reputation, Opal needs to keep the strong stance in relation to the environment, use more green and environmental materials to produce environmentally friendly products and services, and keep offering a comprehensi

8、ve mobile phone recycling scheme. Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chinese telecoms market. By doing so, Opal can achieve the further expansion.Question 2PART AAssess the strengths and weaknesses of Opa

9、l as they seek to expanding in the coming years. 12StrengthsFirstly, the further deregulation of the telecommunications markets enabled Opal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent opening-up of the Chinese market is currently providing Opal wit

10、h opportunities for further expansion.Thirdly, the mobile devices division has allowed Opal to sell their phones to competing networks allowing access to a much larger market.Fourthly, as their characteristic, Opal has adopted a strong stance in relation to the environment, and they were one of the

11、first phone manufacturers in the world to offer a comprehensive mobile phone recycling scheme and offers environmentally friendly products and services.WeaknessesFirstly, the first hand-held phones were high priced because of the high research and development costs and the need for highly specialize

12、d production facilities. And this may cause the needs of a large amount of investment capital and the decrease in sales.Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resources and investment capital resources. It may not be able to meet the needs of coope

13、ration with other companies.Thirdly, the regulatory complexities of operating within the Chinese market may hinder the development and expansion of Opal.Lastly, the regulatory complexities of operating within the Chinese market and the fierce competition may hinder the expansion of Opal and increase

14、 a certain level of risk.PART B Choose two Key values highlighted in Appendix 3 and for each, explain how it has impacted upon the companys activities. 8Firstly, the customer deserves service excellence.Opal is a customer- focused organization. Enterprises core value is to focus on customer service

15、and its quality. By doing so, the customer satisfaction and loyalty can be established and then the growth of sales and profits can be achieved. According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service Development Section and

16、Customer Care Department. With the rapid development of technology, the Service Development Section is tasked to enhance the customer experience of the mobile and web-based services. And the Customer Care section is tasked to ensure that customer expectations are consistently met. Both of them are a

17、im to provide customers with excellent services.Secondly, we accept that while we are driven by technology we will always aspire to drive technology. The development of technology can provide Opal with higher tech-competitiveness, and help it to develop new products and expand to larger market. As f

18、or Opal, they continue invest in other innovative products and market research, and has been very successful in identifying market trends and then using the latest technological developments to satisfy customer needs. And, there is a Special projects section in Opal which requires significant invest

19、ment and provides the leading-edge technology required for mobile and others.Section 2Question1PART AEvaluate possible sources of finance that Gold could access as it seeks to expand its business operations.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the O

20、pals capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secondly, issuing debentures are a useful way too. Debentures are loans made to companies that carry a fixed rate of interest. However, the debenture holders

21、 need to repay the principles on time and they do not participate in the running of the company like shareholders do.Thirdly, even though both issuing shares and dividends are appropriate for Opal, there still some differences between them. The shareholders have the control right of the company, but

22、 the dividend holders do not. And, the dividends holders need to repay the principle on time, while it wont be necessary for shareholders. Lastly, the shareholders can get benefits from the dividends while the debenture holders can get them from the interests.PART B找到一类可以同时满足Opal 公司股东和Opal 在中国市场合作伙伴

23、用来检验企业效率的财务数据信息. 请解释这类数据是如何满足这些利益相关者要求的。Identify ONE item of information which both a shareholder and any of the organisations Gold works with within the Chinese market, could use as a measure to monitor the effectiveness of the organisation. The turnover, profit, costs, dividend and earnings per sh

24、are could reflect the effectiveness of a company. As for Opal, it has invested a lot in the high research and development and the need for highly specialized production facilities costs a lot too. Meanwhile, the downward pressure on prices has led to lower profit margins and a reduced rate of growth

25、 in turnover. Except for that, the dividends directly affect on the shareholders benefits, it determines the repayments of investment and whether the investors are willing continue to invest or not. The dividend and earnings per share of Opal is increasing which means it is attracting more potential

26、 shareholders to invest in Opal and the existing shareholders to invest more, and it is essential for the finance and the expansion of Opal. PART CExplain the possible effects that the expansion into the Chinese market could have upon the profitability of the business.Firstly, in the long run, the p

27、rofitability of Diamond would increase. Because China is potentially the largest global telecommunications market, and it provides Diamond with an unrivalled opportunity to generate growth. The size of Chinas population is huge, and there are room remains for massive expansion.Secondly, in the short

28、-term, the profitability of Diamond would not grow rapidly. China is an emerging market, the competition is likely to be severe with 43 foreign national manufacturers and network providers already having a presence in China and a further 25 medium to large firms set to enter the market over the comi

29、ng 3 years. Diamond needs to invest a number of money in to the new market, and the costs cannot be taken back in the short-term.Thirdly, the profitability of Diamond would not grow rapidly in the short-term because in order to enter the new market, Diamond may facing the big funding gap, and it wou

30、ld cost a lot to finance the needed capital.Fourthly, the profitability would not grow rapidly in the short-term because of the low-price competition. In order to gain a larger market share and coverage, and survive in the intense competition, Diamond may choose to lower the price at the beginning o

31、f entering the Chinese market.Question 2PART AExplain any changes to the policies of governments that may support the market progression and expansion of Opal. 8As the night-watch man, the government should not directly intervene the market operation, so it should provide further deregulation for co

32、mpanies. Except for this, government should supervise the market and regulate the economic activities to provide companies like Opal with a stable and peaceful environment. Besides, government can provide Opal with more financial sources or support and implement some reward investment to facilitate the expansion of Opal. And Opal needs to make more trade agreements with other countries government.PART BAnalyse the main factors that will affect demand for the products of Opal.6Firstly, the price has an inverse relationship with demand, the higher the price,