Businessplan英文版商业计划书.docx

1、Businessplan英文版商业计划书Business-plan英文版商业计划书Business plan for the pet marketMiracleNovExecutive SummaryPets sold on the market today is very large, an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding, but also regard them

2、as their parents. Because they have this mentality, the other relevant market came into being and pets - pet grooming, health care and so on. At present, there are already many such institutions abroad; many domestic first-line has also been developed cities, a similar organization, but due to techn

3、ical reasons, and other aspects of a single national comparison of many of these institutionsIn developed city markets,there exists a lackage of all-package organization for all kind of pet services.In second line cities,some service organizations for only one kind of pet still have a large market s

4、hare,but we need a more effective solution to develop market there.For the consideration,our program is to design the market in Nanning,through the program,we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity. 1. Introduction1.1

5、Organization Headquarters: Chairman, General Manager (Finance Department, Investment Department, Marketing Department), deputy general manager (customer service department, advertising department), the department heads, employeesChain stores: store manager, medical groups, beauty group, photography

6、group , public relations group, sales group2.Current marketing situationPet industry is currently on the market, there are many simple pet sale shop; However, regarding the pet of the service agencies in the country only a very small presence in some developed smaller first-tier cities, structure, p

7、et services, a single store, such as on pet care and beauty . It was learned that in foreign countries, many developed countries, on a variety of pet services, agencies have a perfect system, various agencies widespread. Technically we can learn from the introduction, for the increasingly popular pe

8、t of the Wind, the pet services will be urgently needed. One has a perfect, healthy body of the pet service will be the current market needs2.1 The macroenviroment 2.1.1 the global status of the pet industryWith the increasing living standards in China, pet gradually become closer and closer compani

9、on. Whether it is dogs, cats, birds, or fish or turtles, which housekeeping past nursing homes, small animals for human entertainment, became an important member of the family. In an increasingly competitive social environment, your pets lovely and lively as is in the tension of modern life, the hum

10、an sending loneliness, increase the fun and ease the pressure.2.1.2 Analysis of Chinas pet industryChina has 1.3 billion population, and has farmed since ancient times, a traditional pet, according to conservative estimates, China now there are at least 100 million pets, pet market potential of the

11、economy for at least up to 150 billion yuan, but Chinas current development level of the pet market not in the true sense, with the world,In the current market environment in China, pet food and supplies to the retail industry is still in the emerging stage. Since 2007, many international and author

12、itative consumer market research institutions began to pay close attention to Chinas pet industry. A survey shows that Chinese pet total of 8 years in 1999-2007 increased by nearly 500%, according to incomplete statistics, Chinas current pet dogs, cats and other types of pets for more than 200 milli

13、on total in 2015, the the figure will reach 500 million. In 2008, the pet industrys annual output of about 200 billion yuan, an annual growth rate of over 30%, accounting for 60% of the share of the world, this transcript have benefited from Chinas major pet products industry, a complete industrial

14、chain. 2010, pet industrys annual output value will be 400 billion yuan. International experience shows that when the state 3000-5000 U.S. dollars per capita GDP reached, it will drive the country into the pet market high-speed development period, currently Chinas eastern coastal areas in some citie

15、s per capita GDP has reached the above-mentioned standards; the international pet industry, part of the data shows that pet the economy of the countrys total share of GDP has reached 6 percent in the United States, the European average of 3% -4%, Japan has also reached 2%, while in China, the figure

16、 was only 0.4%. With Chinas rapid economic development and peoples consumption concept of continuously updated for the pet industry will provide opportunities for high-speed development, and is bound to lead to pets economic boom.2.1.3 Analysis of the international pet tradePets in the developed cou

17、ntries as an industry have Yierbainian history, formed a breeding, training, supplies, appliances, medical, medicine, trade, industrial chain. Strict laws and regulations, not only in the management of specific responsibilities, the government and pet organizations complement each other, and the pet

18、 industry in a systematic and standardized run, forming a part of the national economy.Overseas, the pet economy is a huge industry. In 2001, the pet for the creation of the U.S. economy of 276 billion dollars in spending, the U.S. pet insurance industry in each year revenues of up to 40 million; in

19、 Sweden, or even 57% of dog owners who purchased their own dog pet insurance; Germany 17% of the annual national income comes from Kennel; in Australia, the pet industry with more than 30000 employees, and create nearly 6% of the gross domestic product . The international pet market has gradually ma

20、tured, keeping pets has become the countrys economic strength, a sign of social well-developed. Pet of the world economy, promote the rapid development of the rapid development of related industries, and gradually standardized, standardization and internationalization. The number of pets, pet the ec

21、onomy to benefit from rapidly rising year by year. People pampering their pets to promote sales of pet supplies and pet services industry gradually grow, pet economy, pet food sales, pet supplies, pet grooming shops, pet hospitals and other produce rapid succession of new industries grew up, pet mar

22、ket has become increasingly strong. To pet food, for example, North America (mainly the United States) is the largest region of all pet food consumer market, but also hold the majority share of Western Europe, sales of pet food to all other classes the main consumer market is also the consumption of

23、 dog food and cat food The second-largest market. In which the United States and Japan in the pets economic growth is particularly prominent.Many people in the pet dogs who spend their own money than the body gets. This includes pet food, toys, furniture, paid to the dog-walking people, modified dog

24、 beauticians, and pet therapists and all other sectors. Pet craze flourished, from which derived the pet economy are thriving.2.14 The analysis of the domestic macro economic environmentIn the marketing environment in China at present,the pet industries still in the emerging stage.From the year of 2

25、007, many international authority of the consumer marketing research agencies begin to pay close attention to Chinese pet industries.According to a survey,the total of Chinese pets are increase almost 500%,according to incomplete statistics,in our country the number of all kinds of pets over 200 mil

26、lion.To the year of 2015,this number will be reach 500million.In 2008,the GDP of the pets industries is 20 billion yuan,the annual growth rate over 30%,is about the 60% shares in the worlds pet industries.This major benefit from the complete chain of pet product industries.Forecast in the year of 20

27、10,the GDP of pet industries will be 40 billion yuan.In nowadays,pet economic is account 0.4% in our GDP.In the pace with our high-speed development of economic and the peoples updated consumption concept,will provide the opportunity of the high-speed development in pet indusries,and these industrie

28、s are bound to lead a fever of pets economic.2.15 The analysis of the investment in fixed assets historical changes in trackSet up a pet hospital need 400 thousands yuan,but,after open the hospital,must be refinement.If the complete in-depth will need about 600 thousands yuan.Set up a small pet stor

29、e,need the same funds with the hospital.In the national,the actual growth rate of investment in fixed asset is 8% over the basement in 2008,the consumer base is stable.2.16 The analysis of macro-economic development forecast in 2009The contraction of domestic economic is expected to ease.After Finan

30、cial Crisis,in our country,the worsen export and the investment slowdown lead to the GDP short-term decline in,enterprise performance still worsen.But the loose monetary policy and expansion policy sharp cut provide the chance of down cushion for economic.In the short term,the stock digestion will b

31、e the end,and provide a chance in the future chain to enhance.2.1.7 Department in charge of the pet industry1. Animal epidemic prevention supervision institutions 2. Business Management3. Animal Medical institutions2.1.8 Industry Management System1. Registration and approval system2. Dog licensing s

32、ystem3. Immunization and special system of governance2.1.9 Pet industrys major regulatory and industrial policy1.Everyone who is based on profit for the purpose of operating to register the sale of pets, breeding or a foster child should be first to ask the municipality, county (city) competent authority for a license and receive the business licenses according to the law.2. When set up an animal hospital，you should have three or more registered veterinary practitioners and registered veterinary assistant practitioners; when set up animal clinics, yo