平面设计种类.docx

1、平面设计种类Creative Directors. A Closer LookArt directors, or creative directors are in charge of a creative team that produces artwork to be displayed in magazines, on television, on billboards, on the web, or on products. A creative team can consist of artists, graphic designers, photographers, copywri

2、ters, and a production staff. Art directors make sure that each of these workers produce and complete their work on time and to the clients satisfaction. Art directors also play a major role in the development of a project by making decisions on the visual elements of the project, and by giving the

3、final say on the selection of models, art, props, colors, and other elements. To be an art director you will need advanced training in graphic design as art directors also often do some of the artwork and designing themselves. However, most of an art directors time is spent doing supervisory and adm

4、inistrative work. TrainingMost art directors have a degree in advertising and design, as well as advanced training in graphic design. In an advertising and design degree program you will learn to plan, design, and direct the creation and production of print ads, as well as learn how to run a success

5、ful 360-degree ad campaign. With the creative and business skills gained by proper training in advertising and design, you will be qualified to pursue a career as an art director or creative director. Job OpportunitiesEmployment opportunities for art directors can be found with advertising agencies,

6、 magazine and newspapers, public relations firms, and manufacturers. However, over half of art directors employed in the U.S. are self-employed or freelance.The average salary for and art director is about 50,000 to 80,000 dollars a year. Wages can vary by employer, area of the country, level of exp

7、erience, responsibility, and size of the project. Many art directors also earn bonuses each year, which equal up to about 10 percent of their salaries.A Closer Look at the Layout Artist Job DescriptionA layout artist deals with the structure and layout out of images and text in a pleasing format for

8、 printed media. This can include magazine work, brochures, flyers, books, cd booklets, posters, and that kind of thing. For something like a magazine, color, typeface, text formatting, graphic layout and more must be considered. Is the typeface chosen good for long term reading, or will the eyes get

9、 tired? Does that title typeface fit the feel of the rest of the article? Are the photos arranged in such a way that is pleasing to the eye, and directs the reader in the right flow or direction? These are just some of the questions a layout artist must ask themselves.Software that often is used for

10、 this kind of graphic design job is a layout program such as QuarkXPress, Adobe PageMaker, Adobe InDesign. They also may interact with a vector program such as Adobe Illustrator, Macromedia Freehand, and or a photo editing program such as Adobe Photoshop. TrainingThe job of a layout artist requires

11、graphic communications training in the various types of computer software used electronic publishing. There are a variety of programs available in this field including 2-year associate degree programs offered by community and junior colleges and technical schools, and 4-year bachelor degree programs

12、 offered by universities. These programs will teach you the latest in sotware and technology. More importantly though is the design theory that you will obtain. This will teach you how to create strong design and layout work, and make you understand why the design works. Job Opportunities Employment

13、 opportunities for layout can be found with advertising agencies, magazine and newspapers, public relations firms, and manufacturers. There is also a strong demand for freelance layout artists or in-house layout artists. The average salary for a layout artist is about 25,000 to 50,000 dollars a year

14、. Wages can vary by employer, area of the country, level of experience, responsibility, and size of the project. The Brand Identity Designer Brand identity design is concerned with the visual aspects of a company or organizations brand or identity. A brand identity design is the visual element that

15、represents how a company wants to be seen; it is the companys visual identity, and is how a company illustrates its image. A companys brand identity can be represented in terms of design through a unique logo, or signage, and is then often integrated throughout all the elements of a companys materia

16、ls such as business cards, stationary, packaging, media advertising, promotions, and more. rand identity design is also what helps consumers remember the company, and often what brings them back. The right brand identity design can be one of the companys strongest marketing tools as it translates th

17、e values, and strategic vision of a company into a consistent image that consumers become familiar with. A brand identity design, like a logo, is a tangible concept that gives the company a visual identity. This is important, as imagery is often what attracts visual thinkers who arent drawn in by wo

18、rds and numbers alone.An effective brand design is also never static; instead a companys brand should evolve as the company evolves. This may mean modernizing the visual image from time to time in terms of logo, tagline, typography, color palette, design, etc., but still staying close to the heart o

19、f the brand and what it stands for. In order to maintain consistency in their values and company goals, but also evolve with trends in design, many organizations will hire an in house brand identity designer, or work with a brand identity design firm or advertising agency to come up with appropriate

20、 brand designs for the image they are trying to convey. The job of the brand designer is to provide new or innovative ways to combine words and images to express the key message of a company, and the goal of the brand designer is to show consumers that the company is concerned about how it looks. Br

21、and design is a creative and pragmatic approach that focuses on the needs of the client in areas such as identity, marketing communications, environment, product branding, packaging, and website design. A brand designer uses design and strategic thinking to help companies to find an appropriate bran

22、d identity that will help them prosper in competitive marketplace, and the ongoing task of a brand designer is to make sure the brand remains fresh and effective. Back to Graphic Design JobsThe Logo DesignerA logo is a sketched or graphically designed symbol, set in a specific typeface or font, and

23、arranged in a unique way, with distinct colors, shapes, and designs to represent a company, product, organization, agency, or service. A logo, however, is more than just a graphic symbol. A logo is a brand identity image, or a tag of a company or product. A logo is a tangible concept that provides a

24、 company with a visual image, and that fosters recognition by consumers. There are so many corporations, products, services, agencies, and other organizations that use a logo to represent their image that the uniqueness and recognizability of a logo becomes a very important element. A logo is what h

25、elps customers remember the company or product, and is often what brings them back. The right logo can be one of the strongest marketing tools as it is a consistent image that consumers become familiar with, and that provides clarity to consumers and suppliers as to what the brand or product is. Exa

26、mples of good logos are those that can be easily differentiated form other logos, and ones that are easily recognized due to their unique typography or distinctive coloring.Companies spend hundreds of thousands of dollars to update and implement their logos, and to keep them fresh and innovative. Ma

27、ny companies will hire in house logo designers to design their logos, but most will turn to local graphic design firms or advertising agencies to design their logos for them as that is where most experienced logo designers work.The job of a logo designer is to provide a new and innovative way to exp

28、ress the key message of a company through a recognizable image. Logo designers take the information given to them by the client and work, using their own creativity along with marketing strategy to find an appropriate image that their client can use to represent what they are trying to encourage, or

29、 sell, or what they are about. Logo designers will often come up with several different designs before going to a client in order to give the client several options to choose from. From there, the logo designer will work with the chosen image, producing alternatives for different contexts, and makin

30、g sure that the design can be consistent across a variety of media, until they have come up with exactly what they and the client are looking for.Careers in Flash DesignFlash is the newest and trendiest technology currently used in web design. Nearly everyone ranging from beginners to experienced we

31、b designers are learning how to create and implement Flash in their websites. Flash is a multimedia graphics program written and distributed by Macromedia, and is designed specifically for use on the web. Flash is a tool for creating interactive and animated web sites, and uses vector and raster gra

32、phics, which means that the graphics can be scaled to any size without losing clarity or quality. Flash also uses a native language called ActionScript, as well as bidirectional streaming of video and audio. The JobAs a Flash designer you will be able to create interactive “movies” on the web using

33、Flash technology. You will be able to create and customize dozens of different effects including text, navigation animation, video, and audio, and you will be a part of the massive movement in the web design and development industry into the broader use of this popular product. TrainingBefore you beg