Business Report.docx

1、Business ReportFortune GarmentsTeam leader: Team member: Finish Date: May 8 , 2012Table of contents1. Introduction.12. Finding & solution23. Finding & solution54. Conclusion.7IntroductionFortune Garments, one of Hong Kongs oldest trading groups, makes high quality clothing. It has become a global co

2、mpany: it has over 3,000 suppliers in 17 countries, and employs staff from all over the world in its head office and factories. It is expanding rapidly in foreign markets with sales of over US$ 1.8bn.Fast delivery, innovative design, and reliable quality are essential for success in the fashion busi

3、ness. Fortune Garments Chairman, Michael Chau, is proud that his company can usually accept a major order and deliver the goods to a customer within four weeks. However, globalization has brought problems in the companys overseas plants, and this is having a bad effect on its share price.Finding & s

4、olution1. Quality controlMany subsidiaries make clothing from materials supplied by several of the companys plants. Although this helps to lower costs, the materials are often of poor quality. 2. Responding to customer needsFortune Garments subsidiaries are not responding quickly to customers needs.

5、 When customers want last-minute changes to clothing, the plants can not meet customers tight deadlines. 3. DesignAs the company becomes larger, it seems to have lost its creative energy. Its latest collections were described by a famous fashion expert as boring, behind the times and with no appeal

6、to a fashion-conscious buyer. The problem is that ideas are not shared between the companys designers. Theres not enough contact between designers at the different production centers. The designers never meet or phone each other and they rarely travel abroad. Among those three problems, I think “Qua

7、lity control” is the most serious. Products quality is the life of a company, also the soul of a company. Good products quality is the key to survive in such a competitive market from its birth to grow stronger. From the perspective of a companys development, good products quality is the premise for

8、 a company to create its own brand. From the perspective of customers and social public, the products quality is always related to their personal safety. So, a good company ought to protect customers safety with good products quality. Whether at home or abroad, every famous company, their products o

9、r services will be unable to survive without good quality. If a company wants to survive longer and to be the top of their industry, they must do much better work in products quality.If a company just focuses on the appearance of their products, and ignores their quality, they will never be successf

10、ul. Maybe, at first, they will have a lot of customers as people often judge one product by appearance at the first time. But after a period time of using, they may find the product has a lot of problems, thus they will be disappointed at it. Even, they will tell their friends not to buy it. It will

11、 cause sharp negative effects on their reputation. So, even design with fashionable appearance but without good quality will never last long.If a company does a good job in products quality, the speed they respond to customers will not be such serious. Good quality is the guarantee of good sales. If

12、 a bit longer of time can get better quality, the customers will think it worth to wait. Good quality also represents the attitude of the company. Even their responding speed is slow, their customers will understand them for their serious and careful attitude.As far as I am concerned, to increase th

13、e sales, we must control our products quality in the same standard. Whether the main parts of the company or subsidiaries should make clothing from materials supplied by the same high quality plants. Even this will cost a larger amount of money, it will be worth providing customers with high quality

14、 products.Then, the appearances of our products are also important. Our designers are lack of contact because they are at different centers. So constructing a network to share their ideas is quite necessary. It will make their ideas more creative and fashionable.Finding & solutionManagement1. Underp

15、aid managers and undervalued contribution2. Should have a profits share of 5%10%3. Enough freedom over finance, pay and sources of materials4. More advice on quality control and more contact with staffFactory workers and administrative staff1. Health and safety regulations are not being properly obs

16、erved2. Inappropriate pay according to local rates3. Overcrowded and badly ventilated staff offices4. Staff of different nationalities cause communication problemsAbout management, the idea “Managers need more advice on quality control and would like more contact with staff from other subsidiaries”

17、is more serious. As I have said in the former part, “Quality control” is the most important in increasing the sales. It is necessary for managers to get more advice on quality control. Thus, the product will be produced in a same high quality standard. And more contact with staff from other subsidia

18、ries will promote the exchange of ideas so that more fashionable and creative ideas will appear. Therefore, the product will be more attractive and competitive.About the factory workers and administrative staff, the idea “Factory workers complain about their wages. They are paid according to local r

19、ates and often expected to work overtime without extra pay” is more serious. Inappropriate payment will lead to negative attitude among factory workers. When they are working, they will abreact their feeling into work, maybe they will be impatient and careless which directly related to the quality o

20、f product. In order to produce in good quality, factory workers feeling also seems to be quite important.In my opinion, to get more advice on quality and contract more, we should construct a network in our own company so as to share quality standard and ideas. It not only guarantees the quality of p

21、roduct, but also promotes the coming of fashionable and creative ideas. To stabilize factory workers emotion, our company should award those who work harder, and encourage them to lead the rest of workers to be enthusiastic to work. In this way, the workers will be active and happy to work, so that

22、the quality will be better, also the speed of responding to customers need will be increasedConclusionTo solve the problems our company faced: Firstly, we should control our product in the same standard. That is to say we should make clothing from materials supplied by the same high quality plants,

23、because good products quality is the key to survive in such a competitive market Secondly, we should construct a network in our own company to share advice on quality and ideas in order to do better in quality control and produce more fashionable and creative products to attract customers eyes. Thirdly, we should establish a rewarding system so that factory workers will be willing to work harder. In this way, both quality and responding speed to customers need will be increased.