在线旅游外文文献翻译译文资料.docx

1、在线旅游外文文献翻译译文资料文献出处：U Gretzel. The business model innovation of online travel in E-commerce environment J. Tourism management, 2015, 31(2): 179-188.原文The business model innovation of online travel in E-commerce environmentU GretzelAbstractOnline travel industry as the combination of tourism and the I

2、nternet, have different characteristics with the traditional tourism. In this process, the Internet is always playing an important role in the world. With the progress of the society, the Internet technology perfect fusion together with the traditional commerce, has given rise to a new economic form

3、, namely the electronic commerce. Electronic commerce appeared was penetrated into society at an alarming rate of all walks of life, to bring all walks of life the subversive, new changes. The speeding up of the modernization process, making online travel services and online travel services business

4、 model also have different characteristics and features.Keywords: e-commerce, online travel, business model1 IntroductionCompared with a previous any technological revolution in the computer network is widely used for the symbol of the social impact of modern science and technology revolution in bot

5、h depth and breadth is unprecedented, it is in the human into the information age also created a new industry, information technology industry. Electronic commerce if it shows strong vitality and influence, its impact on the society as a whole both in breadth and in depth are far more than any time

6、before the scientific and technological achievements. On the one hand, it forced firms to transfer the line of sight to the traditional business constraints, across the existing competition boundaries to create a new market. On the other hand, it also create conditions for the adjustment of enterpri

7、se business model. Enterprise business model, its essence is business model design and implementation of business model of systemic framework and tools. Therefore, in this with differentiation, personalized for the demand of the mainstream market environment, companies can create, practice its strat

8、egy is essentially refers to the enterprise business model innovation is valid.The biggest characteristic is to customers of tourism demand elasticity, sensitive to the environment. The penetration of the thorough application of the Internet and e-commerce is bound to have a significant impact on th

9、e development of the industry. Therefore, the enterprise can be in a whole new perspective of business model innovation as the starting point is the access to resources, improve ability and the key to achieve strategic competitive advantage.2 Literature reviewThe rise of online travel services and d

10、evelopment, and changed from the wooden curve of the development of tourism industry and tourism enterprises operating mode and business process, influence is more, I want to focus ten online travel service management, the relationship of relevant interest groups, business model, sales, and pure way

11、, successful experience and the development trend of the future.Fesenraaier (2008) analyzed the business situation and business models. Think there are three kinds of operation mode: general tourist information service website, online travel booking service agents, travel service and travel products

12、 suppliers directly. Analyzes the travel website works in the United States, the . travel sites is the brand cooperation, preferential prices, the network marketing, service fees and other measures to boost (2007) discusses the social network such as the use and management of new technology of web ,

13、 web combined with online travel is a new innovation, will set up a new online travel business model, the use and management of web will be to influence business , etc. (2008) studied the importance of online travel website domain name online, online domain influence consumer concern for its tourism

14、 website on the Internet, analyze the importance of the search engines influence on online travel and tourism search (2010) through the travel sites, travel sites users and tourism service providers to three aspects of survey, reveals the most is a regional tourist destination travel website supplie

15、r organization, provides comprehensive local tourism information and online services. Analyzed the users satisfaction, discuss the obstacles for realizing the online travel service lies in technology and finance, Internet speed is slow and high cost, and put forward the possible methods to improve t

16、he quality of service of online (2005) studied the NYOP consumer behavior, analysis to simulate the NYOP intermediate distributors and bargaining between a group of consumers buying and selling middlemen to accept potential buyers choose to accept or reject after quotation. Bargain buying and sellin

17、g model through price discrimination to show us how to use this NYOP business model set limits the price the retailer and get a better (2004) studied the NYOP business model of repeated issue quotation. Enterprises single bid of Priceline it may cause repeated bidding procurement, paper studies the

18、limit consumer the behavior is not conducive to the number of bid NYOP companys profits. Results show that the number of repeat for the impact on the profit is not unified, too high and too low will repeat to NYOP bidding behavior and the impact on profits.3 Online travel enterprise business model a

19、nalyses The summary of online travel related The meaning of online travelOnline tourism is refers to the use of the Internet technology route query reservation and travel products, online services and other related tourism products, include sharing tourism process through the network or tourist expe

20、rience, and the interactions between passengers. Specific include: tourism and the corresponding prepared; ongoing interaction and tourism after the sharing and review. In general, the online travel is the travel service industry and the combination of electronic commerce, with the online to serve t

21、ourism, and got a new forms of operation in the service industry, in a narrow sense, tourism electronic commerce, broadly speaking is the online travel industry chain. The characteristics of online travelDepending on the technology of online travel refers to the network through online access and boo

22、king travel products, and can travel through the network to share or travel experience. Online travel and primarily due to the traditional tourism mode and refer to the difference of information, not in addition to no other difference. Online travel service is a kind of means, through the Internet o

23、r mobile Internet to facilitate everybody. No matter traditional website is now online travel agency, is with the nature of the agents, provide passengers with scenic area as the center of the related tourism products experience, the ultimate goal of all of them is to get benefits, to maximize profi

24、t.Online travel cost is low; the travel agency for the launch of advertising is increased, but the return on investment is small. It can take advantage of the Internet, reducing the costs of tourist information filtering. Through the vertical search engine, users can learn different price difference

25、s, price-sensitive online users will be able to buy relatively cheap travel products, as a result, passengers can travel through online channels to get product price, price advantage. Online travel to maximize the integration of the world in the fan of tourist information, diversified services to re

26、alized. Mobile network application is breakthrough space constraints, promoted the growth of online travel. The travel speed of network marketing, transmission range is wide, advertising effect is obvious. Tourism product differentiation, service content, the advantage of diversity and tourism users

27、 do not need to on-the-spot investigation, can through online access to other tourists travel information sharing. Network interactive advantage user confidence is in the tourism product, the tourism become a group of potential customers. The online travel business model and its operationOnline trav

28、el market size, and has huge potential, online travel companies in competition, many different kinds of business models, and to diversify its business model include:The agent service is business model. See this business model is more. The online travel companies act as the role of intermediate distr

29、ibutors, provide trading services for users and product suppliers, and draw a certain proportion in the trading commission. The business model of the lower trading revenues, but the income is stable.Single reservation mode, subdividing the individual content of tourism experience, have special only

30、responsible for hotel reservation website, only responsible for car rental Booking website and only make a reservation for flight Booking website, etc., such as hotel reservation services only Agora and Booking, etc., only provide Avis car rental service.Social media everything is business model. Th

31、e model through the Internet for reviews of tour and travel guides, tourism information sharing, novel share gathered a large number of the target group of social interaction, produce traffic, at the same time use the display of the contents and advertisements in mass effect, its main source of prof

32、its is content display and ads. This new online is travel enterprise profit model with on behalf of the enterprise.Users bid mode is namely the NYOP business model. The business model pioneered in the United States, the main business hotel reservation, ticket booking, tankers, car rental and destina

33、tion scenic area cooperation business, with the product quantity and relatively fixed price to get the corresponding goods, online travel service providers as intermediate distributors have pricing power, provide fuzzy information to consumers, the asymmetric information of earn commodity price bidding behavior. Income is higher; the m