商务文化策略.docx

1、商务文化策略Introduction:The report includes four sections, External environment, Organizational culture, the business strategy and the last one is about change. Strategies and the most appropriate strategy are mentioned. Factors which should be aware in changing the business strategy are also provided. O

2、n the other hand, forces for change are presented to prove that why the strategy of the organization has changed over time. Then organizational cultures are described in section two and the role that the management of the organization could play in dealing with the changes. At last, some advices abo

3、ut analyzing a change situation and to overcome any resistance to change are given.I. External environment(a)Most pubs now have a dedicated family dining are where children and adults can eat together. The area is restricted and limited to meal times only. This is a social example that affected its

4、behaved. Because most of pubs are not allowed children in the bar area. But the J D Wetherspoon changed the rule. This affects that the family can eat together and has a good atmosphere of the pubs.About the technology, the company cost more than 100,000 pounds to each has a ventilation system. To t

5、he pubs this is a big cost, of course through this ventilation system, they can give the customers a better environment to enjoying. And this system aims to ensure that the customers do not leave smelling of smoke. And they did it. Also they acquired the Lloyds pub chain consisting of 10 pubs in 200

6、0, they have developed the Lloyds Number One brand and greatly increased the number of outlets.The economic. Tim Martin is a noted euro-sceptic and in 2002 printed 500,000 beer mats and put up 10,000 save the pound posters to encourage customers to think about the issue while they drink. Cos he just

7、ified them by using the results of a poll among company staff which showed that 90% were against the single currency and 95% were happy for the pubs to be used in Martins No campaign.Political：Tim Martin printed 500,000 beer mats and put up 10,000 save the pound posters to encourage customers to thi

8、nk about the issue while they drink, but the Union leaders and others condemned his actions, because Tim Martin was a euro-sceotic.Legal : Monopolies and Mergers Commission which severely limited the number of pubs which a brewer could operate. This policy let the company to choose between brewing a

9、nd retailing. Environment : For give the customers a better environment, the company set at least a quarter of the space in each establishment is non-smoking. Because the people came in this place including children. This idea will give people a better environment and give the people who want smokin

10、g a space, so this is a good idea.(b) Strengths: the ventilation system, the involvement and communication, the relationship between the boss and staff.Weakness: weaknesses are shortfalls in skills and resources, they should be corrected. In the 21st Century, there were more and more competitions ap

11、pearing, which caused their products and services to be difficult to differentiate. Like in 2004, the planned opening rate for new pubs was scaled down to about 30 a year (at one time the company had a target of opening 100 new pubs a year).Opportunities: the plasma screens, sort of pub s it wished

12、to operate, the taste of the customers changed has adapted to our style.Threats: Threats may endanger the operations of J D, such as there is a new competitor in the market, during 2002-2004, supermarket began selling drinks. supermarkets began selling drinks at loss-leader prices, increasing public

13、 and government concern about binge drinking and the consequent anti-social behavior. The strengths let the company have a good position in the competitions, like the ventilation system; give the customers a good environment. The company should improve the weaknesses let it become the strengths; at

14、least dont affect the company in the competitions. Of course, the company should take the opportunities, this will give the company a chance to get another height and enlarge the company. Like the plasma screens, this will give the J D Wetherspoon a big chance, because at past the pubs no screens, s

15、o let the company loss of some customers. So this will help the pubs have a chance to bring much more customers. The threats should avoid before it happen.(c)Through the SWOT analysis, we can see what are our advantages and disadvantages. The managers should know our strengths should compare with ou

16、r competitors, is better than the opponents strengths. For example our ventilation system, in the market this ventilation is better than our competitors, so is our strengths. With the time past, maybe the strengths will change and become our weakness, so the managers should know the market and compe

17、titors then give the right decision to keep our strengths. From other side, we know the strengths can change to our opportunities and the weaknesses also will change to the threats. So the managers should regular surveys of the market, check your strengths and weaknesses. This can let the company in

18、 a good position. The managers also should analysis what is external environment and what is internal environment, make the relation clear then make the right decision for the company.II. Organizational culture(a)In J D Wetherspoon the culture of the company was that customers demand for the center.

19、 For this philosophy the company works hard in many aspects. The boss and the staffs shared values. They think the people are its best assets. So give the people training to join the company. The managers and boss keep in touch with his/her staff and listen to them, worked with them, this can give t

20、he company a good relationship with the staff and managers.(b)From the case, we can see the J D Wetherspoon was a work hard culture company. Firstly, the company has a high information feedback. In case the J D Wetherspoon places great importance on listening to, and acting on, feedback from members

21、 of staff on all aspects of business. Secondly the company has a high rate of return. J D Wetherspoon became a plc in 1992 at which time it consisted of a chain of 44 pubs. It now has over 600 pubs, which means that it has expanded on average at the rate of about one new pub each week. Another aspec

22、t was that in 2000, it acquired the Lloyds pub chain consisting of 10 pubs. This also can see the company was a hard work culture company. Fourth the company has a stronger entertainment function. The company played music in the bar and sports games TV show. The company has a stronger competition wi

23、th other competitors and retailer. But the J D Wetherspoon also take a big shared in the market. Its a big one in this market. From above aspects, we can say the J D Wetherspoon was a work hard culture company.(c)J D Wetherspoons culture was that customer demand for the center. So the company from u

24、p to down treat the customers as the GOD. So give people a equal feel. This reflects in the staff and the managers. In the company anyone can talk to the manager and communicating with the manager. The key aspect of the companys operation is “involvement and communication. Staff are kept in touch wi

25、th weekly newsletters, monthly company video and by publicizing the minutes of Board meetings. Also the staffs gave suggestions to the company and adopted. (d)In first of the 21st the J D Wetherspoon company from the hard work changes to the tough guy. In this time the company faced high external ri

26、sk. In the case, the retail licensing market had adapted to the changes in the tight house system and other retail pub chains like Regent Inns and Punch Taverns had been developing their businesses. This shows that the company changed to the tough guy company. The difference between the tough guy an

27、d hard work is the external risk. The tough guy has a high external risk.III. Business strategyFour possible strategies and market development:According the Ansoffs Matrix-Planning for Growth, there are four possible strategies may adopt by organizations in the case, market penetration, they are mar

28、ket development, product development and diversification. Company would market their existing products to their existing customers when they take the strategy of market penetration; while they will market existing product range in a new market is called market development. And product development is

29、 called those new products to be marketed to its existing customers. In the diversification company would market completely new products to new customers. Strategy: market development:Before 21st century, J D Wetherspoon plc has a policy of expansion. J D Wetherspoon plc provided the atmosphere and

30、facilities which required by customers and pubs which are fairly large. As a result, old and potential consumers are attracted to consume in pubs more frequently. According the change of situation, management of J D Wetherspoon plc has taken the market development strategy for existing products rang

31、e in new market.Within the strategy of market development, J D Wetherspoon plc has got some benefits. First, the sales are increasing for new pubs bring more consumption of products of J D Wetherspoon plc. Second, the cost of products are reduced for scale-economics influence and profit are increasi

32、ng at the same time, also J D Wetherspoon plc had got more market shares with the growth of pubs. Third, consumers are more attracted by J D Wetherspoon plc and its reputation is better day by day. Last, J D Wetherspoon plc had stored plenty of wonderful experience in managing and operation skills t

33、hat could be used when entering the overseas market.An alternative strategy: product development:In the 21st century, J D Wetherspoon plc faces some barriers. In order to solve these problems, J D Wetherspoon plc takes the product development strategy. Some new products and services are provided to existing cu