1、高三英语一轮复习 第1部分 基础知识解读 Unit 1 Advertising教师用书 牛津译林版必修4Unit 1Advertising.写作单词会拼写1cure vt. 治愈;解决 n. 药物,疗法;对策2aim vt.& vi. 以为目标;瞄准 n. 目的,目标3comment n& vi. 评论,评价4trick n. 骗局;玩笑;把戏 vt. 欺骗,欺诈5cheat vt.& vi. 欺骗;作弊 n. 骗子;欺诈行为6purchase vt. 购买,采购 n. 采购;购买的东西7bargain n. 便宜货;协议 vi. 讨价还价8persuade vt. 说服,劝说;使信服 per
2、suasive adj. 有说服力的;劝说的,劝诱的9advertise vt.& vi. 做广告,宣传 advertisement n. 广告;广告宣传 advertising n. 做广告,广告活动;广告业10benefit vt.& vi. 使受益;得益于 n. 益处;奖金;救济金 beneficial adj. 有益的,有帮助的11determine vt. 确定,查明;决定;裁决 determined adj. 坚决的,果断的,有决心的 determination n. 决心,果断12urge vt. 敦促,力劝;竭力主张 n. 强烈的欲望,冲动 urgent adj. 紧急的,急迫
3、的 urgency n. 紧急的事13consult vt. 咨询;请教 consultant n. 顾问14react vi. 做出反应,回应 reaction n. 反应;回应15recommend vt. 推荐;建议,劝告;介绍 recommendation n. 推荐,介绍16appeal vi. 有吸引力;呼吁,恳请 n. 吸引力;呼吁,恳求 appealing adj. 有吸引力的17design vt.& n. 设计 designer n. 设计者18shock n. 震惊,惊愕 vt. 使震惊 shocking adj. 令人震惊的 shocked adj. 震惊的19inno
4、cent adj. 清白的,无罪的;无恶意的;纯真的 innocence n. 清白,天真,无辜20promote vt. 推广;促销;促进,推动;宣传 promotion n. 推广,促进,促销.阅读单词要识记21cancer n 癌症22campaign n. 运动23update vt.& n. 更新;使现代化24aspect n. 方面;层面25target n. 目标;靶子 vt. 瞄准;以为目标26software n. 软件27media n. 大众传播媒介28mental adj. 心理的;思想的29motto n. 座右铭;格言30yummy adj. 味道好的,好吃的高频短
5、语会默写1believe in 相信2for free 免费3be meant to 旨在,打算4figure out 想出;计算出5fall for 上当,受骗6play tricks on 欺骗,愚弄7deal with 涉及,处理,应付8appeal to 吸引;呼吁9get sth.across 把某事表达清楚10discourage sb.from. 劝阻某人11be concerned about 关心,挂念12die from 死于教材原句会背诵句式仿写能应用1.Even if an ad does not lie,it does not mean it is altogethe
6、r innocent.(even if 引导让步状语从句)1.即使你很忙,你也要尽力把所有的事情做好。 ,you should try your best to do everything well.2.When it comes to advertisements,we must all use our intelligence and not be a slave to them!(when it comes to.“当谈及的时候”)2.谈及钓鱼,约翰是个专家。 ,John is an expert.3.According to the publisher,readers do seem
7、to be interested in this new novel.(“do/does/did动词原形”表示对动词的强调)3.使我极为高兴的是,这棵植物看上去确实和我们要找的十分地相似。To my great joy, what we were looking for.【答案】1.Even if/though you are busy2.When it comes to fishing3.the plant did look exactly like精讲8个考纲单词 persuade vt.说服,劝说;使信服教材原句An advertisement uses words and pictur
8、es to persuade people to buy a product or service,or to believe in an idea.广告使用文字和图片来说服人们购买某种产品或服务或者是相信某种理念。(1)persuasiveadj. 有说服力的,劝说的 persuasion n. 说服,说服力(2)persuade sb.to do sth./into doing sth. 说服某人做某事 persuade sb.not to do sth./out of doing sth. 说服某人不要做某事 persuade sb.of sth./persuade sb.that. 使
9、某人相信As far as Im concerned, nobody was persuaded of the truth of his statement.依我看,没有人相信他的声明是真实的。She was persuaded into making peace with her parents.She was persuaded to make(make) peace with her parents.她被说服与她的父母言和了。链接写作例句的其他表达方式She was talked into making peace with her parents.She was argued into
10、 making peace with her parents. aim vt.& vi. 以为目标;瞄准,对准;旨在 n目标,目的;瞄准教材原句PSAs aim to teach us and help us lead better lives.公益广告旨在教育我们,并帮助我们过更好的生活。(1)aimlessadj. 无目的的 aimlessly adv. 无目的地(2)aim to do sth. 力求做 aim at doing sth. 力求达到;力争做到 be aimed at (doing) sth. 目的是,旨在,针对(3)with the aim of doing sth. 有
11、目的地做某事 achieve ones aim 实现某人的目标 take aim at 向瞄准 without aim 漫无目的地Now we have to take aim at the difficult problem and try to get it solved.现在我们不得不正视这个难题并设法解决它。The programme is aimed(aim) at teenage audience.这个节目针对的是青少年观众。Then a discussion will be held,aiming to improve(improve) mutual understanding.
12、然后,将举行一次讨论,力求增进相互理解。 benefit vt.& vi.使受益;得益于 n. 利益;救济金;奖金高考佳句Many of the things we now benefit from would not be around but for Thomas Edison.(2015年江苏高考单项填空)要不是托马斯爱迪生的话,我们现在从中受益的很多东西就不会存在。(1)beneficialadj. 有益的 be beneficial to 对有益(2)benefit from 从中获益(3)be of benefit to. 对有益 for the benefit of sb. 为了
13、某人的利益I benefit a great deal from reading.我从阅读中受益良多。Law is established for the benefit of human being.法律是为人类的利益而制定的。However,forgiveness is possible,and it can be surprisingly beneficial(benefit) to your physical and mental health.然而,宽恕是可能的,它会给你的身心健康带来意想不到的益处。链接写作同义句改写The new regulation will be of ben
14、efit to everyone concerned. (用beneficial改写) (用benefit from改写) (用benefit v. 改写)【答案】The new regulation will be beneficial to everyone concerned.Everyone concerned will benefit from the new regulation.The new regulation will benefit everyone concerned. consult vt. 咨询;请教;商量教材原句Before I consulted you,I h
15、ad no comprehension that a company might try to fool people into buying a product or service.在请教您之前,我还不知道公司可能会尽力去欺骗人们购买他们的产品或者服务。consult sb.about sth. 向某人咨询有关某事consult with sb. 与某人商量/协商/磋商Consult your doctor about how much exercise you should attempt.咨询一下医生你需要多大的运动量。I consulted with a friend of mine
16、 about this matter.我就此事与我的一个朋友商量。 recommend vt. 推荐;建议,劝告;介绍高考佳句It was really annoying;I couldnt get access to the data bank you had recommended.(2016年天津高考单项填空)真令人生气,我不能进入你推荐的数据库。(1)recommendation.n 推荐;建议(2)recommend sth.to sb. recommend sb.sth. 向某人推荐某物 recommend sth.for 推荐某物作(某种用途) recommend sb.as.
17、推荐某人担任(某职务)(3)recommend that sb.(should)do sth. recommend(ones)doing sth. recommend sb.to do sth. 建议某人做某事It is such a great hotel that I would recommend it to any friend of mine who is going to Beijing.这个旅馆很好,我会把它推荐给我的任何一个来北京的朋友。I recommend you to think(think) very carefully before you make any deci
18、sion.我建议你在做任何决定之前仔细考虑一下。I recommend that you (should) go(go) by subway.我建议你坐地铁去。名师点津recommend(建议)后跟宾语从句时,从句的谓语动词用虚拟语气,即“should动词原形”,should可以省略。 determine vt. 确定,查明;决定;裁决教材原句In order to determine your audience,you will need to do a little research and analysis in advance.为了确定你的观众,你需要事先做一点调查和分析。(1)det
19、ermined adj. 有决心的,坚定的 be determined to do sth. 决心做某事(2)determination n. 决心;果断;坚定(3)determine从句 决定 determine to do sth. 决定做某事 determine on sth. 就某事做出决定I have determined on working as a volunteer teacher in the countryside after graduation.我已决定毕业后到农村支教。Determined(determine) to study hard, he bored a h
20、ole in the wall to“steal” light from his neighbor to read at night.决心努力学习,他在墙上挖了洞从邻居家“偷”光为的是晚上看书。So difficult did I feel it to live in an Englishspeaking country that I determine to learn (learn) English well.感到生活在一个说英语的国家是这么难,因此我决定学好英语。 appeal vi.有吸引力;呼吁,恳请 n. 吸引力;呼吁,恳求教材原句It is important to always
21、 try to appeal to the audience in order to get them to react in a certain way.为了让观众作出预期的反应,努力去吸引他们是很重要的。(1)appealing adj. 有吸引力的;恳求的(2)appeal to sb.for sth. 为向某人呼吁或请求 appeal to sb.to do sth. 恳求/呼吁某人做某事(3)make an appeal to sb.for sth. 为向某人呼吁或请求 make an appeal to sb.to do sth. 呼吁/恳求某人做某事Besides,busines
22、ses seek to appeal to customers senses.(2015年重庆高考阅读理解B)此外,商业公司寻求吸引顾客们的感官。We appealed to all students and teachers to keep (keep) the environment clean and to make our school a beautiful home.我们呼吁学生和老师保持环境干净,使我们的校园成为一个美丽的家园。Sport has become an important form of entertainment,appealing(appeal) to both
23、 men and women.体育运动已成为一种重要的娱乐形式,吸引着男男女女。 【导学号:92872053】 urge vt. 敦促,力劝;竭力主张 n. 强烈的欲望,冲动高考佳句There are several reasons to believe that the urges to help,inform and share are not taught.(2016年江苏高考阅读理解B)有几个理由可以相信:帮助、告知和分享的欲望不是被教的。(1)urgent adj. 紧急的,急迫的 urgency n. 紧急情况(2)urge sb.to do sth. 敦促/力劝某人做某事 urg
24、e that.(should) do. 敦促/主张做 have an/the urge to do sth. 渴望做某事We all have the urge to possess something that has aesthetic value,and that is why we treasure paintings or fine furniture.我们大家都迫切想拥有具有美学价值的东西,那就是我们珍视名画和精品家具的原因。We urged her to come (come) to the party with us,but she insisted that she was
25、too tired.我们力劝她同我们一起来参加聚会,但她坚持说她太累了。The people in the earthquakestricken area in urgent(urge) need of food,medicine and shelters.地震灾区的人们急需食品、药品和住的地方。名师点津urge后接 that引导的宾语从句时,从句谓语动词用虚拟语气,即“should动词原形”,should可以省略。 诠释3个核心短语 be meant to旨在,目的是教材原句PSAs are often run for free,and are meant to educate people
26、 about health,safety,or any other problem that affects public welfare.公益广告往往是免费投放的,旨在就健康、安全或其他影响公共福利的问题教育公众。be meant to dobe intended to do 旨在做,目的是做be meant forbe intended for 打算用作mean to do sth. 打算做某事mean sb.to do sth. 打算让某人做某事mean doing sth. 意味着做某事Ive been meaning to ask(ask)you if you want to com
27、e for a meal next week.我一直打算问问你,下周你要不要来吃饭。What he said doesnt mean trying(try) to figure out whats wrong with the other person.他的话并不意味着尽力弄清楚跟别人之间怎么了。 deal with 涉及,关于;对待;处理,应付,解决;与打交道,做生意;探讨教材原句These ads deal with widespread social concerns.这些广告涉及整个社会广泛关注的问题。一词多义写出句中deal with的含义I have had a good idea
28、 to deal with the problem about air pollution. 解决,处理Dweck has been studying how people deal with failure for 40 years. 对付,应付Its said that his latest book deals with childrens safety at school. 涉及,关于It is important to learn to use the related trade rules while dealing with foreign companies. 与打交道,做生意
29、do with 处理,对待(多与what连用)deal with 处理,对付(多与how连用)He doesnt know what to do with this problem.他不知道如何处理这个问题。 get sth.across (to sb.)将(想法、信息等)传达(给某人);使理解;把表达清楚教材原句There are lots of different ways to get your message across when you are putting together an ad campaign.当组织一场广告宣传活动时,有许多不同的方式可用来传递讯息。get away
30、 with 侥幸成功;(做坏事)不受到惩罚get along with 与相处;进展get through 通过;完成;打通电话;度过get away from 逃离,摆脱,避免get down to 开始认真做,开始认真处理get over 克服,战胜Do you think the murderer should get away with it?你认为凶手应当不受惩罚吗?Thankfully,I managed to get through the game and the pain was worth it in the end.幸好,我设法打完了比赛,最终为此做出的努力也没有白费。We are certain that he will get over his illness.我们相信他一定会战胜病魔的。 【导学号:92872054】突破2个高考句型 (教材P2)Even if an ad does not lie,it does not mean it is altogether innocent.即使一则广告没有撒谎,也并不意味
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