一中届高三上学期期中考试英语.docx

1、一中届高三上学期期中考试英语一中2012届高三上学期期中考试英语试题I 语言知识及应用 (共两节, 满分45分) 第一节 完形填空(共15小题；每小题2分，满分30分) Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, 1 , words of wisdom are soon forgotten. Once companies have attracted custo

2、mers they often 2 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business 3 that the customer remains a customer.

3、 4 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every year. In constantly changing 5 , this is not surprising. What is surprising is the fact

4、 that few companies have any idea how many customers they have lost.Only now are organizations beginning to wake up to those lost opportunities and calculate the 6 implications. Cutting down the number of customers a company loses can make a big 7 in its performance. Research in the US found that a

5、five per cent decrease in the number of defecting (流失的) customers led to 8 increases of between 25 and 85 per cent.In the US, Dominos Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and 9

6、 never returns, is losing the company thousands of dollars in 10 profits (more if you consider how many people they are likely to tell about their bad experience).The logic behind cultivating customer 11 is impossible to deny. “In practice most companies marketing effort is focused on getting custom

7、ers, with little attention paid to 12 them”, says Adrian Payne of Cornfield University School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. 13 customers tend to buy more, are predictable and usually cost less to service than new

8、customers. Furthermore, they tend to be less price 14 , and may provide free word-of-mouth advertising. Retaining customers also makes it 15 for competitors to enter a market or increase their share of a market.1.A. in particular B. in reality C. at least D. first of all2.A. emphasize B. doubt C. ov

9、erlook D. believe3.A. denying B. ensuring C. arguing D. proving4.A. Moving B. Hoping C. Starting D. Failing5.A. markets B. tastes C. prices D. expenses6.A. culture B. social C. financial D. economical7.A. promise B. plan C. mistake D. difference8.A. cost B. opportunity C. profit D. budget9.A. as a r

10、esult B. on the whole C. in conclusion D. on the contrary10.A. huge B. potential C. extra D. reasonable11.A. beliefs B. loyalty C. habits D. interest12.A. altering B. understanding C. keeping D. attracting13.A. Assumed B. Respected C. Established D. Unexpected14.A. agreeable B. flexible C. friendly

11、D. sensitive15.A. unfair B. difficult C. essential D. convenient第二节 语法填空(共10小题；每小题1.5分，满分15分)Police in China have arrested two drivers 16 connection with the death of a toddler 17 was hit and left for dead on a busy street earlier this month in southern China. Police were able to identify the driver

12、s of the two vans 18 examining graphic video of the vehicles 19 (strike) 2-year-old Wang Yue, who died in the hospital on Friday, about a week after the accident in Foshan, China.The case raised questions of human decency in the country, particularly as word surfaced 20 many passersby 21 (witness) t

13、he accident and done little to help the little girl.One of those 18 passersby, a man identified by the China Daily as Chen, showed up 22 (expect) outside the intensive-care unit where Wang Yue was struggling to survive and said he did not see the toddler, the news organization reports.Chen and his w

14、ife run a store that offers water-heating products that stands about 23 feet 23 the accident site, according to the China Daily.I was looking for my own daughter then, the news organization quotes Chen as saying. I did not notice she (Wang Yue) was lying on the street.Wang Yang, a top official in Gu

15、angdong Province, said at a provincial government meeting that the incident should serve 24 a wake up call for society, the China Daily reported after the girls death.We should look into the 25 (ugly) in ourselves, he said.II 阅读 (共两节；满分50分)第一节 阅读理解 (共20小题；每小题2分，满分40分) AMy newly-rented small apartmen

16、t was far away from the centre of London and it was becoming essential for me to find a job, so finally I spent a whole morning getting to town and putting my name down to be considered by London Transport for a job on the underground. They were looking for guards, not drivers. This suited me. I cou

17、ldnt drive a car but thought that I could probably guard a train, and perhaps continue to write my poems between stations. The writers Keats and Chekhov had been doctors. T.S. Eliot had worked in a bank and Wallace Stevens for an insurance company. Id be a subway guard. I could see myself being chee

18、rful, useful, a good man in a crisis. Obviously Id be overqualified but I was willing to forget about that in return for a steady income and travel privileges those being particularly welcome to someone living a long way from the city centre.The next day I sat down, with almost a hundred other candi

19、dates, for the intelligence test. I must have done all right because after about half an hours wait I was sent into another room for a psychological test. This time there were only about fifty candidates. The interviewer sat at a desk. Candidates were signaled forward to occupy the seat opposite him

20、 when the previous occupant had been dismissed, after a greater or shorter time. Obviously the long interviews were the more successful ones. Some of the interviews were as short as five minutes. Mine was the only one that lasted a minute and a half.I can remember the questions now: “Why did you lea

21、ve your last job?” “Why did you leave your job before that?” “And the one before that?” I cant recall my answers, except that they were short at first and grew progressively shorter. His closing statement, I thought, revealed a lack of sensitivity which helped to explain why as a psychologist, he ha

22、d risen no higher than the underground railway. “Youve failed the psychological test and we are unable to offer you a position.”Failing to get that job was my low point. Or so I thought, believing that the work was easy. Actually, such jobs being a postman is another one I still desire demand exactl

23、y the sort of elementary yet responsible awareness that the habitual dreamer is least qualified to give. But I was still far short of full self-understanding. I was also short of cash.26The writer applied for the job chiefly because _.Ahe wanted to work in the centre of London Bhe could no longer af

24、ford to live without oneChe was not interested in any other available job Dhe had received some suitable training27The writer thought he was overqualified for the job because _.Ahe often traveled underground Bhe had written many poemsChe could deal with difficult situations Dhe had worked in a compa

25、ny28The length of his interview meant that _.Ahe was not going to be offered the job Bhe had not done well in the intelligence testChe did not like the interviewer at all Dhe had little work experience to talk about29What does the writer realize now that he did not realize then?AHow unpleasant ordin

26、ary jobs can be. BHow difficult it is to be a poet.CHow unsuitable he was for the job. DHow badly he did in the interview.30Whats the writers opinion of the psychologist?A. He was very aggressive. B. He was unhappy with his job.C. He was quite inefficient. D. He was rather unsympathetic.BA woman ren

27、ewing her drivers license at the County Clerks office was asked to state her occupation. She hesitated, uncertain how to classify herself. “What I mean is,” explained the recorder, “do you have a job, or are you just a ”“Of course I have a job,” said Emily. “Im a mother.”“We dont list mother as an o

28、ccupation housewife covers it,” said the recorder. One day I found myself in the same situation. The clerk was obviously a career woman, confident and possessed of a high sounding title“What is your occupation?” she asked. The words simply popped out. “Im a Research Associate in the field of Child D

29、evelopment and Human Relations.” The clerk paused, ballpoint pen frozen in midair. I repeated the title slowly, and then I stared with wonder as my statement was written in bold, black ink on the official questionnaire. “Might I ask,” said the clerk with new interest, “Just what you do in this field

30、?” Coolly, without any trace of panic in my voice, I heard myself reply, “I have a continuing program of research (what mother doesnt）, in the lab and in the field (normally I would have said indoors and out). Of course, the job is one of the most demanding in the humanities (any mother care to disa

31、gree?), and I often work 14 hours a day (24 is more like it). But the job is more challenging than most careers and rewards are more of a satisfaction rather than just money.” There was an increasing note of respect in the clerks voice as she completed the form, stood up, and showed me out. As I dro

32、ve into our driveway, buoyed up (依托) by my glamorous new career, I was greeted by my lab assistants-ages 13, 7, and 3. Upstairs I could hear our new experimental model (a 6 month old baby), in the child-development program, testing out a new vocal pattern I felt proud! I had gone on the official records as someone more distinguished and indispe