剑桥商务英语高级128.docx

1、剑桥商务英语高级128剑桥商务英语高级-128(总分：84.00，做题时间：90分钟)一、Exercise 1(总题数：1，分数：15.00)Amarket research Bpackaging CsubsidiaryDmail-order company Eretailing FpackingGquantity discount Hpromotion Icredit facilitiesJchain store K. branding L. co-operativeMthe media Nconsumer durables Obulk buying（分数：15.00）(1).Money w

2、hich is deducted for a large amount of goods being bought.（分数：1.00）填空项1:_（正确答案：Gquantity discount）解析：(2).A company which belongs to a larger group controlled by one main company.（分数：1.00）填空项1:_（正确答案：Csubsidiary）解析：(3).An organization where all customers receive dividends and shareholders only have o

3、ne vote no matter how many shares they have.（分数：1.00）填空项1:_（正确答案：I. co-operative）解析：(4).A warehouse which supplies goods through agents or direct to customers who select from catalogues.（分数：1.00）填空项1:_（正确答案：Dmail-order company）解析：(5).Goods, which will last a long time, like refrigerators and radios.

4、（分数：1.00）填空项1:_（正确答案：Nconsumer durables）解析：(6).Offering small gifts or homing competitions to sell a product.（分数：1.00）填空项1:_（正确答案：Hpromotion）解析：(7).Allowing customers time to pay for purchases.（分数：1.00）填空项1:_（正确答案：Icredit facilities）解析：(8).Newspapers, magazines, periodicals, radio and TV.（分数：1.00）填空

5、项1:_（正确答案：Mthe media）解析：(9).Researching the possibilities for sales.（分数：1.00）填空项1:_（正确答案：Amarket research）解析：(10).Buying mass quantities.（分数：1.00）填空项1:_（正确答案：Obulk buying）解析：(11).Giving a product a name.（分数：1.00）填空项1:_（正确答案：Kbranding）解析：(12).Designing a product so that it will be attractive.（分数：1.00

6、）填空项1:_（正确答案：Bpackaging）解析：(13).Wrapping a product up to send.（分数：1.00）填空项1:_（正确答案：Fpacking）解析：(14).Selling products direct to consumers.（分数：1.00）填空项1:_（正确答案：Eretailing）解析：(15).Group of stores trading under one name.（分数：1.00）填空项1:_（正确答案：Jchain store）解析：二、Exercise 2(总题数：13，分数：13.00)1.opportunity（分数：1

7、.00）填空项1:_（正确答案：opportunities）解析：2.information（分数：1.00）填空项1:_（正确答案：information）解析：3.advice（分数：1.00）填空项1:_（正确答案：advice）解析：4.supply（分数：1.00）填空项1:_（正确答案：supplies）解析：5.fruit（分数：1.00）填空项1:_（正确答案：fruit/fruits）解析：6.production（分数：1.00）填空项1:_（正确答案：productions）解析：7.furniture（分数：1.00）填空项1:_（正确答案：furniture）解析：8

8、.equipment（分数：1.00）填空项1:_（正确答案：equipment）解析：9.organization（分数：1.00）填空项1:_（正确答案：organisations）解析：10.salary（分数：1.00）填空项1:_（正确答案：salaries）解析：11.prestige（分数：1.00）填空项1:_（正确答案：prestige）解析：12.amalgamation（分数：1.00）填空项1:_（正确答案：amalgamations）解析：13.traffic（分数：1.00）填空项1:_（正确答案：traffic）解析：三、Exercise 3(总题数：1，分数：1

9、.00)14.consumer, production; transport; dollar; money; cutlery; barter; commerce; interest (the cost of borrowing money); brand; capital (money); advertisement（分数：1.00）填空项1:_（正确答案：a/an: consumer; dollar; barter; brand; advertisementsome/any: production; transport; money; cutlery; commerce; interest;

10、 capital）解析：四、Exercise 4(总题数：1，分数：12.00)February 12, 2007Dear Sir/Madam,I am a Chinese student (1) the University (2) Guangzhou doing a Masters Course (3) Business Studies, and I intend to spend six months (4) England, (5) June this year, preparing (6) the Business English Certificate Higher.Your co

11、llege was recommended (7) me (8) a fellow student and I would like details (9) the Business English Certificate Higher course, including fees and dates.Could you also let me know if you can provide accommodation (10) me (11) Brighton (12) an English family.Thank you for your attention, and I look fo

12、rward to hearing from you soon.Yours faithfully,Zhang Lulu（分数：12.00）填空项1:_（正确答案：at）解析：填空项1:_（正确答案：of）解析：填空项1:_（正确答案：in）解析：填空项1:_（正确答案：in）解析：填空项1:_（正确答案：from）解析：填空项1:_（正确答案：for）解析：填空项1:_（正确答案：to）解析：填空项1:_（正确答案：by）解析：填空项1:_（正确答案：of/about）解析：填空项1:_（正确答案：for）解析：填空项1:_（正确答案：in）解析：填空项1:_（正确答案：with）解析：五、Ex

13、ercise 5(总题数：1，分数：1.00)15.selling through shops 2. reply 3. set up 4. conditions 5. be sorry 6. up-to-date 7. range 8. extremelyJuly 11, 2006Dear Mr. Franklin:Thank you for your enquiry of 6 July in which you expressed an interest in retailing a selection of our products in your shops in America. Pl

14、ease find enclosed our current brochure and price list.In response to your request for a 20% trade discount, we regret that we cannot offer more than 15%. However, we do give a 5% quantity discount on orders over $50,000.We are sure that you will agree that these terms are highly competitive. We are

15、 confident that we can deliver within two months as you require, but wish to emphasize that payment will have to be by sight draft until we have established a business relationship.Thank you for your interest and we hope to hear from you soon.Yours sincerely,Mark JwinSale manager（分数：1.00）填空项1:_（正确答案

16、：1. retailing 2. response 3. established 4. terms 5. regret 6. current 7. selection 8. highly）解析：六、Exercise 6(总题数：10，分数：10.00)16.Consumers purchasing convenience goods will shop around and compare quality and price of similar products.（分数：1.00）A.正确B.错误解析：17.As new consumer needs are identified, firm

17、s tend to expand both their product lines and product mix.（分数：1.00）A.正确B.错误解析：18.Demographics can be used to identify a target market.（分数：1.00）A.正确B.错误解析：19.During a recession, the demand for specialty goods tends to increase.（分数：1.00）A.正确B.错误解析：20.Price skimming is a strategy commonly used in highl

18、y competitive markets.（分数：1.00）A.正确B.错误解析：21.A change in interest rates can have a major impact on consumer demand.（分数：1.00）A.正确B.错误解析：22.E-marketing is highly successful in domestic (U.S.) markets, but the high cost of shipping has prevented U.S. companies from using it successfully in foreign mark

19、ets.（分数：1.00）A.正确B.错误解析：23.A change in credit terms can affect a firms sales.（分数：1.00）A.正确B.错误解析：24.Warranties can be used to achieve product differentiation.（分数：1.00）A.正确B.错误解析：25.Firms should use penetration pricing if their products are price-inelastic.（分数：1.00）A.正确B.错误解析：七、Exercise 7(总题数：12，分数：1

20、2.00)26.Prices firms pay for supplies or materials directly influence their _Aoperating expenses.Boperating revenues.Cdividends.Dstockholders equity.Eeconomic assets（分数：1.00）A.B.C.D.E.解析：27.An increase in the general level of prices of products and services over a specified period of time is called

21、_Ainflation.Bstagflation.Cunemployment.Ddisinflation.Eequilibrium.（分数：1.00）A.B.C.D.E.解析：28.A typical demand schedule shows that _Aas price decreases, quantity demanded will also decrease.Bas price decreases, quantity demanded will increaseCquantity supplied can never be less than quantity demanded.D

22、the total quantity of goods consumers want to buy will fall during periods of inflation.Ea firm can always increase its revenue by increasing the prices it charges for its products.（分数：1.00）A.B.C.D.E.解析：29.A supply schedule shows _Athe relationship between quantity supplied and quantity demanded.Bho

23、w the quantity firms supply in the market affects their total profits.Cthe quantity firms are willing to supply at each possible price.Dthe average cost of supplying various quantities of a good.Ethe relationship between the amount of labor and other inputs the firm employs and the quantity of outpu

24、t the firm can produce.（分数：1.00）A.B.C.D.E.解析：30.At the equilibrium price for a product, the _Afirms in the market are maximizing their total revenue.Bconsumers in the market have spent all of their income.Cfirms in the market are maximizing their total output.Dfirms in the market are just breaking e

25、ven.Equantity demanded by consumers equals the quantity supplied by firms.（分数：1.00）A.B.C.D.E.解析：31.If the market price of a good is above the equilibrium price _Aa surplus will exist, which will put downward pressure on the prices.Bthe supply curve will shift to the right as firms rush to take advan

26、tage of the high price.Cthe demand curve will shift to the left as consumers decrease the quantity they buy.Dthe government will intervene to force the price downward.Ea shortage will exist, which will force the price even higher.（分数：1.00）A.B.C.D.E.解析：32.If the market price of a good is below the eq

27、uilibrium price _Aquantity demanded Hill exceed quantity supplied, resulting in a shortage.Bquantity demanded Hill exceed quantity supplied, resulting in a surplus.Cquantity supplied will exceed quantity demanded, resulting in a shortage.Dquantity supplied will exceed quantity demanded, resulting in a surplus.Ethe supply curve will shift to the left and the demand curve will shift to the right.（分数：1.00）A.B.C.D.E.解析：33.An increase in the demand for a product is likely to cause _Aa matching