商业计划书英语作文2.docx

1、商业计划书英语作文2商业计划书英语作文篇一：商业计划书英文模板篇一：英文商业计划书模板英语商业计划书（business plan）第一讲：概述第二讲：现状分析第三讲：目标确定第四讲：组织结构第五讲：产品分析第六讲：市场分析第七讲：市场策略第八讲：生产分析第九讲：财务分析第十讲：附件第一讲：概述(executive summary)概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。概述应包括的基本内容有：企业的宗旨，例如：in XX, abc corporation was created to.now, abc co

2、rporation is at a point where?背景介绍，例如：for many years people have?the condition of the industry today is such that?产品或服务及市场竞争情况，例如：and proprietary construction tool企业目标，例如：prominent market position. we feel that within 5 years abccorporation will be in a suitable condition for furtherexpansion, an in

3、itial public offering or profitable acquisition.管理团队和管理组织，例如our management team consists of 5 men and womenwhose backgrounds consist of 10 years of marketing with?市场策略，例如：the fundamental thrust of our marketing strategyconsists of?财务状况和计划，例如：in 5 years we will have? and our investors will beable to?

4、结论，例如：abc corporation enjoys an established track-record ofexcellent support for our customers. their expressions ofsatisfaction and encouragement are numerous, and weintend to continue our advances in the?第二讲：现状分析(present situation)这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。 市场环境，例如：the marketplace has bee

5、n stagnant for 2 years. we arepoised now to?产品或服务，例如：the present stage of s30 is in the design stage.产品生命周期，例如：our current product line is?价格和利润，例如：current prices are? and profits are?客户，例如：current customers are using our? for?销售渠道，例如：we have service centers, retailers, manufacturersrepresentatives?

6、管理团队情况，例如：most of our management is in place, however, we require a财务状况，例如：current cash available is?.第三讲：目标确定(objectives)企业目标是企业使命和指导方针的具体化和数量化，它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长，一般为三到五年或者更长时间。好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。 企业的基本目标，例如：the primary objectives of our organization are to:a

7、bc投资收益率(roi)，例如：based on a xxx% market share for our xxx product by20xx, we estimate our return on investment to be xxx%.财务目标，例如：last year this year next yearsales$ volumeunit volume% increase/decreaseshare of marketgross profitmanufacturingfully burdenedmarketing expensesadvertisingsales promotiont

8、rade allowancesother欲计将来增长、改进的目标，例如：other objectives we have set for ourselves include xxx.services) by xxx% by 20xx.we plan to add xxx (retailers, distributors, service centers)per month/year and we will have a total of xxx (retailers,distributors) by 20xx.第四讲：组织结构(management)投资者考察企业时，管理是最为重要的因素。没有

9、一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有：总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题：1主要管理人员和专业人员的发展路径是怎样的？他们具有哪些技能？2公司未来的组织机构是怎样的？3谁将成为部门领导者？4在哪些领域的管理应该加强？5报酬机制如何？团队结构介绍，例如：of the xxx people who make up the development staff,there are xxx founders who hold

10、 the following positions:xxx, presidentxxx, vice president of financexxx, vice president of marketingxxx, vice president of salesxxx, vice president of engineeringxxx, vice president of researchxxx, vice president of operationsxxx, director of marketingxxx, manager xxx developmentxxx, corporate atto

11、rney管理人员描述，例如：xxx, presidentxxx degree, university of xxxxxxs professional experience includes many differentareas in the xxx industry.人力资源需求，例如：staff is required to properly support marketing, sales,research, and support functions.第五讲：产品分析(the product/service)产品介绍应包括以下内容：1产品名称2性能及特性3产品所处的生命周期4产品的市场

12、竞争力5产品的研究和开发过程6发展新产品的计划和成本分析7产品的市场前景预测8产品的品牌和专利此外，还要从顾客和投资者角度出发回答下面的问题：1顾客希望企业的产品能解决什么问题，顾客能从企业的产品中获得什么好处？2企业的产品与竞争对手的产品相比有哪些优缺点，顾客为什么会选择本企业的产品？3为什么用户会大批量地购买企业的产品？4本公司能提供哪些购买便利？5企业为自己的产品采取了何种保护措施，企业拥有哪些专利、许可证，或与已申请专利的厂家达成了哪些协议？6为什么企业的产品定价使企业产生足够的利润？介绍产品，例如：this capability for xxx is a unique feature

13、 enjoyed by专利保护，例如：our product(s) is protected under the following:产品价格优势，例如：regarding cost savings (product/service) will save ourcustomers money in terms of xxx.产品测试，例如：产品特性描述，例如：xxx is another powerful feature. this includes xxx.xxx saves a tremendous amount of time when xxx.第六讲：市场分析(market analy

14、sis)这部分内容包括行业分析、市场分析和竞争分析。行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上确定目标市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间；知道市场有良好的发展前景，即所确定的目标市场在未来将会长生不衰。竞争分析中要对全部竞争产品及竞争厂家作出描述与分析。尤其要分析这些竞争对手所占有的市场份额、年销量与销售收入，以及他们的财务实力。此外还要对自己产品所具有的优势作分析，对未来市场变化趋势作预测。 介绍目标顾客购买的原因，例如：it is easy to understand why the principa

15、l buying motivesare xxx because xxx.篇二：商业计划书中英文目录contents第一章 摘要 ?.1 chapter i description 1第三章 商业发展计划 . 7 chapter iii business development program 4一、南非投资环境 . 71. investment environment of south africa 4二、投资计划 . 92. investment program 4三、人员培训计划 . 143. personnel training program 6四、企业的发展趋势 . 184. dev

16、elopment trend of the enterprise 8第四章 公司管理 . 23 chapter iv management 11一、组织管理结构图 . 231. schetch of organizing and management structure 11二、人力资源 . 232. human resources11三、管理体系 . 353. management system 16第五章 市场分析 . 40 chapter v market analysis 19一、市场需求情况 . 401. market demand 19二、市场的确定 . 432. target m

17、arket20三、市场营销计划 . 453. marketing program 21四、竞争者情况和市场占有额 . 47第六章 生产过程 .篇二：商业计划书英文模版 Confidential Confidentiality This business plan is the property of the Company and is considered to be strictly confidential. It contains information intended only for the person to whom it is transmitted. With recei

18、pt of this plan, recipient acknowledges and agrees that: i) in the event recipient does not wish to pursue this matter, this document will be returned, at the address listed above as soon as possible; ii) the recipient will not copy, fax, reproduce, divulge, or distribute this confidential plan, in

19、whole or in part, without the expressed written consent of the Company; iii) all of the information herein will be treated as confidential material with no less care than that afforded to your own company confidential material. This Business Plan contains forward-looking statements which involve ris

20、ks and uncertainties. The Companys actual results could differ materially from those anticipated in these forward-looking statements as a result of certain factors, including those set forth under Risk Factors and elsewhere in this Business Plan. _ Confidential and Proprietary1 / 16 EXECUTIVE SUMMAR

21、Y . 3 MISSION STATEMENT . 4INDUSTRY AND MARKETPLACE ANALYSIS . 5 DESCRIPTION OF THE INDUSTRY AND MARKET . 5 CUSTOMERS AND MARKET SEGMENTATION . 5 COMPETITION . 5 THE BUSINESS OPPORTUNITY . 6THE INNOVATION PRODUCT OR SERVICE DESCRIPTION . 7 OVERVIEW OF THE PRODUCT OR SERVICE . 7 PRODUCT BENEFITS . 7 TECHNOLOGY . 7 PRODUCT COMPARISON . 7 FUTURE